Social Media Terms and Definitions

Need to understand all the most popular social media terms? We’ve got you covered! Check out our social media glossary below and stay in the know on all things social.

A

At Me What Does It Me is a common typo in video glossaries. It likely intends to ask "What does it mean?" referring to clarifications on various video terms and concepts.

Ate Ate slang originates from Filipino culture, where it is a respectful title used before the first name of an older sister or female relative, signifying reverence.

Archiving An archive in video refers to the storage of digital video content for long-term preservation and future access.

Api A Social API enables interaction between social media platforms and other applications, allowing for data exchange and integration to improve user engagement.

Answer The Phone ATP in text messaging stands for "at this point," used to indicate the current moment or situation in a conversation.

Ama AMA in chat stands for "Ask Me Anything," a format where individuals invite questions from others to encourage open and informative discussions.

Altered My Brain Chemistry Altered my brain chemistry refers to any change in the balance and function of the chemicals in the brain that can affect mood and behavior.

Accountant Accountant slang refers to informal terms used by professionals in accounting to describe practices, calculations, and financial situations.

Aesthetic Social media aesthetic refers to the visual consistency in style and color scheme across all posts, helping to define and maintain a brand's identity online.

Algospeak Algospeak is a method used on social media to navigate content restrictions by altering certain words and phrases.

Algorithm An algorithm in social media refers to a set of rules that determines how content is ranked and displayed to users, influencing what they see on their feeds.

Ai AI in social media refers to the use of artificial intelligence to analyze data, automate tasks, personalize content, and interact with users to improve engagement and optimize marketing strategies.

Add Me On Snapchat The term "AMOS" refers to a type of text used in video and film production, detailing script or dialogue specifics essential for editing and post-production.

Access Group The Media Access Group helps make media content accessible to people with disabilities by providing captions and audio descriptions.

Affiliate Marketing A later affiliate program allows creators to earn commissions by promoting products or services through their content. Ideal for monetizing audiences.

A B Testing A/B testing in social media is a method where two versions of content are compared to see which performs better among the audience.

B

Brand Style Guide A brand style guide is a document that outlines how a company presents itself visually and verbally, ensuring consistency across all materials.

Brand Partnership Brand partnerships involve collaborating with other businesses to co-create content that boosts visibility and audience engagement for all parties involved.

Brand Ambassador A brand ambassador on social media promotes and represents a company's brand by engaging with the audience, increasing awareness, and building trust.

Brand Authenticity Genuine brands refer to products made by original manufacturers, ensuring authenticity and quality. These brands maintain trust and satisfaction among consumers.

Brand Advocate Brand advocacy refers to the actions and attitudes of customers who actively promote and support a brand, sharing positive experiences and recommending products to others.

Boyfriend Effect The boyfriend effect refers to the perceived increase in a woman's attractiveness when she is in a committed relationship.

Boy Math Boy math meaning refers to a humorous term used to describe overly simplistic or incorrect mathematical calculations typically made by boys in casual contexts.

Blue Checkmark A blue check, often seen on social media profiles, indicates that the platform has verified the account as authentic, belonging to the public figure or brand it represents.

Bet In texting, "bet" is often used to indicate agreement or affirmation. It's a casual way to say "yes" or to confirm that someone will do something.

Bio In a profile, "bio" refers to a biography summary that provides key personal or business information, helping others understand who you are and what you do.

Binge Watching Binge watching refers to viewing multiple episodes of a TV series in rapid succession, often using streaming services or DVDs.

Big Yikes Yikes is an exclamation used to express surprise, alarm, or mild fear, often in response to a sudden, unexpected event.

Bfr BFFR typically stands for "Best Friends Forever Right." It is used in digital communication to express a strong bond of friendship.

Bereal BeReal is a social media app that prompts users to share spontaneous, unfiltered photos at random times daily to promote authenticity online.

Bestie Bestie is a term of endearment used to describe a person's best friend, indicating a close and cherished friendship.

B2C B2C refers to transactions between businesses and consumers, typically involving the sale of goods or services directly to individual customers.

Beige Flag A "beige flag" in dating refers to subtle behaviors that may indicate compatibility issues, but aren't outright red flags.

Beacons Beacons AI refers to technology using digital markers to improve location-based interactions in various applications.

Banger In slang, a "banger" refers to a highly successful or exciting piece of music, typically one that is very popular or catchy.

B2B B2B stands for business-to-business, referring to transactions between companies, such as those involving a manufacturer and a wholesaler, or a wholesaler and a retailer.

C

Ctr CTR in social media refers to "click-through rate," a metric used to assess the number of clicks advertisers receive on their ads per number of impressions.

Customer Reviews A customer review is a feedback or opinion posted by a buyer about a product or service, detailing their experience and satisfaction levels.

Cta CTA in social media refers to a prompt or button that encourages users to take a specific action, such as "Sign Up" or "Learn More".

Crispy R Crispy Rs refer to the clear, sharp sounds of the letter R in audio or video recordings, ensuring clarity and high-quality speech reproduction.

Cross Posting Cross posting involves sharing the same content across multiple platforms or social media channels to reach a broader audience.

Cpc CPC stands for Cost Per Click, a metric used to determine the price paid for each click in a pay-per-click marketing campaign.

Cringe Cringe content refers to videos or media that elicit feelings of embarrassment or discomfort due to awkwardness or secondhand embarrassment.

Creator Economy The creator economy refers to the ecosystem where individuals create and monetize their digital content, engaging directly with their audience.

Creator Marketplaces A content creator marketplace is a platform where creators sell their digital products and services to businesses or individuals.

Cottage Core Cottagecore celebrates an idealized rural and harmonious life through simple, nostalgic aesthetics and traditional crafts.

Conversion Social media conversion involves turning social media interactions into measurable actions, such as sales or leads, that contribute to business goals.

Content Curation Curating content on social media involves selecting, organizing, and sharing relevant posts to engage and inform a target audience.

Content Marketing Content marketing involves creating and sharing valuable material to attract and engage a target audience, ultimately driving profitable action.

Content Creator A social media content creator develops and shares engaging multimedia across platforms to build audience engagement and brand awareness.

Content Calendar A social media calendar is a schedule of planned posts for platforms like Facebook and Instagram, organizing content publication to maintain consistent engagement with audiences.

Community Manager A social media community manager oversees interactions within online platforms, fostering engagement and maintaining brand presence.

Coded Coded meaning in video refers to the use of symbols or visual metaphors to convey complex ideas or themes without explicit dialogue.

Clout In social media, "clout" refers to influence or power gained through increased visibility and a large follower base, often used to impact opinions or trends.

Chronically Online Chronically online refers to someone who spends a vast amount of time on the internet, often to the point where it impacts daily life and interactions.

Clapback A clapback is a quick, sharp reply to criticism or an insult, often used in social media contexts to defend oneself assertively.

Clickbait Clickbait on social media refers to eye-catching titles or thumbnails designed to attract more viewers or readers.

Cheugy Cheugy describes trends that are considered outdated or try-hard, often used to mock styles once popular in the 2000s.

Ceo A CEO, or Chief Executive Officer, is the highest-ranking individual in a company or organization, responsible for making major corporate decisions, managing overall operations, and being the main point of communication between the board of directors and corporate operations.

Chatbot A social media chatbot automates interactions on platforms like Facebook or Twitter, promptly replying to inquiries and engaging users.

Caught In 4K Caught in 4K refers to capturing or recording very clear, high-resolution video footage, typically indicating undeniable evidence or proof.

Carousel Ads Carousel ads are interactive advertisements allowing users to swipe through multiple images or videos, each often linked to different landing pages. This format is ideal for showcasing various features of a product or telling a brand story.

Cap In video slang, "cap" typically means to lie or exaggerate. Saying "no cap" implies honesty, indicating that the speaker is telling the truth.

Camp In slang, "camp" refers to an aesthetic style and sensibility that values extravagant, ironic, and exaggerated fashion or expressions.

D

Duet A duet on TikTok is a feature that allows users to create a video alongside another user's video, adding their own content side by side with the original.

Doxxing Maliciously publishing private information online involves intentionally sharing someone's confidential data without consent, often to harm the person.

Doomscrolling Doomscrolling refers to the habit of continuously scrolling through bad news, despite it causing feelings of sadness or anxiety.

Drag Drop A drag and drop scheduling tool allows users to easily organize and adjust their tasks and appointments by moving them around on a digital calendar.

Double Tap Double tapping often performs actions such as liking a post or zooming in on a location in various apps, providing a quick way to interact.

Doing It For The Gram Do it for the Gram refers to performing actions just to share them on Instagram, often to gain likes and followers.

Demographics Social media demographics detail the statistical data of users on platforms like age, gender, and location, helping to tailor content and marketing strategies.

Dm In WhatsApp chat, "DM" stands for "Direct Message." It refers to private conversations between two users, away from group chats.

Delulu Delulu is a term used to describe someone who has unrealistic or overly optimistic beliefs about a situation, often ignoring reality.

Deinfluencing Deinfluencing is a trend where content creators discourage unnecessary consumerism by advising against hyped products.

Ded In chat, "DED" typically stands for "dead," used to express that something is no longer relevant or to humorously exaggerate defeat or despair.

Dead In texting, "dead" often expresses that something is extremely funny or surprising, indicating that the sender is metaphorically 'dying' of laughter or shock.

Dc On TikTok, "dc" stands for "dance challenge." It is used to attribute the original choreographer by tagging them in videos where users recreate their dance moves.

Dark Social Dark social image refers to content shared through private channels like messaging apps and email, making it hard to track its origin and reach.

E

Extra Being extra refers to someone exhibiting behavior that is over the top or more dramatic than necessary, usually to draw attention.

Engagement Rate Engagement rate is a metric used to gauge the amount of interaction—such as likes, comments, and shares—that a piece of content receives relative to its audience size.

Evergreen Content Evergreen content on social media refers to posts that remain relevant and useful over time, continually attracting viewers without becoming outdated.

Era In My Era is a term used to refer to the time period during which someone grew up or when they were most active, often invoking a sense of nostalgia or comparison to current times.

Earned Media Value Earned media value refers to the estimated worth of exposure gained through non-paid promotional activities.

F

Fyp #FYP stands for "For You Page" on TikTok, a personalized feed featuring videos tailored to users' interests and interactions.

Fr In chat, "fr" stands for "for real," used to emphasize truth or sincerity in a statement. It's a common abbreviation in texting and online messaging.

Follow Friday On Instagram, "FF" stands for "Follow Friday." It's a hashtag used to suggest accounts to follow, typically shared on Fridays to boost engagement and community building.

Fire In slang, "fire" refers to something that is exceptionally good, exciting, or trendy. Often used to describe music, clothing, or events.

Focus Groups A focus group in marketing is a research method where a small, diverse group of people discusses products or services, providing insights and opinions to guide marketing strategies.

Finsta Insta Finsta refers to a person's secondary Instagram account, where content is more casual and shared with a close circle of friends.

Flex In Instagram slang, "flex" refers to showing off or displaying one's achievements, possessions, or lifestyle to impress others.

Flop Era A "flop era" refers to a period when an artist or entity experiences a notable decline in success or popularity after previous achievements.

Finna Finna is a contraction of "fixing to," indicating an action one intends to take shortly, often used in casual conversation.

Filter A social media filter applies digital effects to photos and videos, altering aesthetics such as color and texture to improve visual appeal.

Featured Banner As Featured in Banner highlights a key term from our video glossary, focusing on its core aspects and usage in the field. This entry provides a clear and concise definition, aiding in better understanding and application.

Fax No Printer No printer means an online statement is genuine, with no need for printed proof. It emphasizes honesty and transparency in communication.

Fan Girl A fan girl is a female who is highly enthusiastic and devoted to a specific aspect of pop culture, such as a band, movie, or book.

Fandom A fandom is a community of fans who share a common interest in a specific aspect of culture, such as a TV show, book, or movie, expressing their enthusiasm and support collectively.

Fam Fam slang refers to informal language used among close friends and peers, akin to referring to them as "family."

Face Card A face card in video refers to any graphic or text overlay that identifies a person or topic, typically used to introduce subjects or provide context.

G

Gucci In video production, "Gucci" is slang for good or cool, indicating that everything is going well or that the scene or shot is perfect.

Grwm GRWM stands for "Get Ready With Me," a type of video where creators share their makeup, hair, or outfit routines.

Goblin Mode Goblin mode refers to a type of behavior where someone rejects societal expectations and indulges in their immediate desires and comfort without regard for social norms.

Go Live Going live refers to the transition of content or services from a private or offline status to a live, online public availability.

Glow Up A glow up refers to significant improvement or upgrade in someone's appearance, style, or overall well-being, often following personal development.

Girlie Girlies often refers to a casual term for young women or girls in various contexts, sometimes used affectionately or playfully.

Glow Down A "glow down" refers to when someone appears to have declined in attractiveness or style compared to previous looks. Often discussed on social media, it contrasts with the term "glow up."

Girlfriend Effect The girlfriend effect refers to the increased motivation and productivity a person may experience when they start a new relationship.

Girl Math Girl math refers to a stereotype that undermines girls' abilities in mathematics, suggesting inherent gender differences in math skills.

Ghosting Ghosting in videos is a visual artifact where a faint duplicate image appears offset from the original, often due to motion or incorrect signal processing.

Gen Z Gen Z refers to the demographic born from the late 90s to early 2010s, known for its proficient use of social media for communication, trends, and news.

Gatekeeping Gatekeep refers to controlling access to information or resources, often limiting who can use or know something.

H

Hot Girl Walk The "hot girl walk" is a popular fitness trend focusing on walking for mental and physical well-being while embracing self-confidence and positivity.

Hot Girl Summer Hot girl summer is a phrase that embodies confidence, self-love, and enjoying oneself in a carefree and fun manner during the summer months.

Hoobe Hoo.be is a link management platform that enables users to consolidate their online content into one easily accessible location.

Highkey High key lighting is a style used in filming and photography to create a bright and uniform light across the scene, minimizing shadows and reducing contrast.

Hashtag A hashtag in social media is a word or phrase preceded by a hash sign (#), used to identify and categorize content on a specific topic.

I

Ion In chat lingo, "ion" is shorthand for "I don't," used to quickly convey a lack of interest or refusal in a casual and concise manner.

Its Whackadoodle Time Wackadoodle time refers to moments in video that are chaotic or extremely unconventional, often surprising viewers with their unpredictability.

Iso In video terminology, "ISO" refers to the camera's sensitivity to light. Higher ISO settings increase brightness but can also introduce more noise or grain into the image.

Its Giving "It's Giving" is a popular phrase used on social media to indicate that something perfectly embodies a specific quality or vibe.

Instagram Carousel A carousel on Instagram is a post type that allows users to share multiple photos or videos in a single post, which viewers can swipe through.

Instagram Algorithm Instagram utilizes AI to personalize user feeds, moderate content, and optimize advertising targeting, improving overall user experience and platform safety.

Influencer Marketing Management Influencer marketing management involves overseeing campaigns that utilize social media influencers to promote brands and products, aiming to increase brand awareness and sales.

Innit Innit is a contraction commonly used in British English slang, derived from "isn't it," and often used to seek agreement or confirmation.

Influencer Marketing Software An influencer marketing program involves partnering with popular social media users to promote products or brands to their followers.

Influencer Marketing Influencer marketing target audience refers to the specific group of people a campaign aims to reach and influence through social media personalities.

Inbound Marketing Inbound social media marketing focuses on attracting customers through relevant content and interactions on platforms like Facebook and Twitter.

Influencer Influencers are individuals who have the ability to impact the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.

Imo In social media, "IMO" stands for "In My Opinion." It's used to express a personal view or belief before stating one's opinion on a topic.

Im Baby I'm baby is a humorous phrase used online to express vulnerability, innocence, or a lack of responsibility. It became popular through memes and social media.

Ilyf Meaning ILYF is an acronym commonly used in texting and online chats, standing for "I Love You Forever." It expresses deep affection and commitment.

Ick Ick, often used in video editing contexts, refers to the unpleasant or undesirable elements that detract from the overall quality of a video.

Ijbol The term "ijbol" refers to the process of simplifying video editing tasks by employing user-friendly tools to assist novices in achieving professional results.

Ifykyk IFYKYK stands for "If You Know, You Know," a phrase used to indicate insider knowledge shared among a select group, typically on social media.

Icymi ICMYI (In Case You Missed It) highlights key information or updates that may have been overlooked, ensuring important details are noticed.

Ib IB on Instagram stands for "Inspired By," a term users include to credit original sources of ideas or content.

I Was Today Years Old Today years old is a phrase used when someone learns something new and surprising at their current age.

J

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K

Krissed Krissed refers to a viral trend where someone is tricked into watching a clip of Kris Jenner dancing, thinking it's a different, relevant video.

Kpis KPIs in social media are metrics used to gauge the performance and success of online marketing strategies, helping businesses target their goals better.

L

L In video terminology, "L-cut" refers to a type of cut where the audio from the following scene starts before the video changes, helping maintain a smooth audiovisual flow.

Lowkey In social media, "low-key" refers to something done quietly or with minimal fuss, often suggesting subtlety or a desire for less attention.

Loop On Facebook, "loop" typically refers to videos that automatically replay from the beginning after reaching the end, creating a continuous cycle without user intervention.

Live Streaming Social media live streaming allows users to broadcast video content in real time to followers on platforms like Facebook, Instagram, and Twitter.

Lookalike Audience A lookalike audience is a group in digital marketing, created from a model of existing customers, to target new users with similar online behaviors and interests.

Linktree Linktr.ee is a tool that allows users to consolidate multiple links into a single, customizable URL, ideal for social media bios.

Link Tree Linktree is a tool that allows users to create a single link that hosts multiple links, ideal for social media bios.

Link In Bio Phrase Link in bio refers to a clickable URL in the biography section of a social media profile that directs followers to additional content or websites.

Link In Bio Link in bio refers to a clickable URL placed in a social media profile that directs followers to further content or resources.

Lewk Lewks refer to distinctive and stylish outfits or looks that make a bold fashion statement. Often used in fashion and beauty contexts.

M

Menty B Menty B refers to a slang term that is often used in informal contexts to describe when something is mentally bizarre or confusing. This term is popular in casual conversations, especially among younger demographics.

Millennials Millennials, also known as Generation Y, are individuals born between 1981 and 1996. They are known for their comfort with digital technology and social media.

Mute On Instagram, to mute someone means to stop seeing their posts or stories in your feed without unfollowing them. This keeps your feed tailored to your preferences without notifying the other person.

Moots Moots are simulated court proceedings where participants engage in preparing and arguing cases before a judge to develop legal skills.

Mid Mid slang refers to the informal and trendy language commonly used by teenagers and young adults in digital communication and social media.

Micro Influencer A micro influencer is someone with a smaller, niche audience who can impact purchasing decisions due to their perceived authority and close community relationships.

Meme A meme is a humorous image, video, or text that is copied and spread rapidly by internet users. Common examples include viral internet jokes and pop culture references.

Mega Influencer A mega influencer is someone with over a million followers, known for their wide-reaching impact on social media platforms.

Media Library A social media library is a digital repository for storing, managing, and organizing multimedia content used across various social media platforms.

Marketing Proposal A marketing plan proposal outlines strategies to reach specific business goals, detailing target markets, tactics, budgets, and timelines.

Media Kit A media kit is a package of information and resources provided by a company to promote its brand or products to the media.

Marketing Funnel A marketing funnel outlines the journey potential customers go through, from first awareness to final purchase, helping businesses understand and cater to various customer needs.

Main Character Energy Main character energy describes someone who exudes the confidence and presence of a protagonist in their everyday life.

Macro Influencer A macro influencer is a social media personality with followers ranging from 100K to 1M, known for impacting consumer behavior and brand visibility.

N

Npc NPC, in video gaming, stands for non-player character. These characters are controlled by the game's software and interact with players to advance the storyline or provide challenges.

Not Me Not Me in video glossary context refers to a cinematic technique that shifts viewer expectations by presenting characters in surprising or contradictory situations.

Nps NPS stands for Net Promoter Score, a metric used to gauge customer satisfaction and loyalty by asking how likely they are to recommend a business to others.

Naur NAUR is a term often used in online conversations and text messaging as an informal abbreviation for "no," expressing disagreement or denial in a playful or sarcastic manner.

Nepo Baby A "nepo baby" refers to an individual who gains opportunities in industries such as entertainment due to family connections rather than personal merit.

Natural Language Processing NLP interprets and simulates human language to enable computer-human interactions, using algorithms to understand and generate text.

Nano Influencer A nano influencer is someone with a small but engaged following, typically between 1,000 and 10,000 followers, who can impact niche audiences.

O

Organic Reach Organic reach refers to the number of people who see your content naturally on a platform without paid promotion.

Open Graph Open Graph is a protocol that allows web pages to become rich objects in a social media network's graph, improving content sharing and interaction.

Opp In video terminology, "OPP" stands for "Other People's Property," referring to the use of content that is not owned by the video creator.

Oomf Oomf on Twitter refers to "one of my followers." It is used to mention a follower indirectly in tweets.

Online Community An online community is a virtual space where people with common interests connect, share ideas, and communicate via the internet.

Old Money Aesthetic The old money aesthetic embodies classic, timeless style and luxury, focusing on understated elegance and quality over flashy trends.

Ok Boomer Boomer, a slang term, often refers to someone from the Baby Boomer generation, typically used by younger people to highlight a gap in attitudes or technology usage.

P

Pinned A pinned post is a message fixed at the top of a webpage or feed to highlight it for visitors, ensuring it remains visible despite new updates.

Pov Video On Instagram, "POV" stands for "point of view." It is used to indicate the perspective from which a video is shot or a story is told.

Psa On social media, "PSA" stands for Public Service Announcement. It refers to messages that inform the public about various issues, often related to health, safety, or community well-being.

Put On Blast Put on blast refers to publicly criticizing or humiliating someone, often through social media platforms.

Pitch A social media pitch is a tailored proposal aimed at capturing the interest of a specific audience on platforms like Twitter, Facebook, and Instagram to initiate engagement and collaboration.

Pfp PFP stands for "profile picture," commonly used on social media platforms to represent a user's visual identity.

Personal Brand A personal brand reflects an individual's values, skills, and actions, shaping how they are perceived professionally and personally.

Q

Quiet Quitting Silent resignation refers to the act of quitting a job quietly without announcing the departure to coworkers or sometimes even to employers directly.

R

Roman Empire In slang, "Roman Empire" refers to something very large or dominant, drawing a comparison to the vast and powerful ancient empire.

Retweet A retweet is when a user shares someone else's tweet on Twitter, allowing their followers to see the original message.

Rn In chat, "RN" stands for "right now." It's used to indicate something happening in the current moment or to stress urgency in communication.

Roi Marketing ROI in marketing measures the profitability of investments in advertising, providing insights into the financial gains relative to cost spent.

Rizz Rizz refers to an individual's charm or charisma used in social interactions to attract others. It's often discussed in the context of dating or making friends.

Retargeting Social media retargeting involves showing ads to users who have previously interacted with your content to encourage them to return and engage further.

Reply Guy A "reply guy" typically refers to a person who frequently comments on posts, often in an unsolicited or overly familiar manner, mainly on social media platforms.

Repin A "repin" refers to the action of saving or pinning an item again on social platforms like Pinterest, allowing users to organize and share content.

Rent Free Living rent-free refers to something occupying your thoughts constantly without any benefit or cost to you.

Referral Traffic Referral traffic social traffic refers to visitors coming to your site from social media platforms through shared links or recommendations.

Ratio Ratioed refers to a situation on social media where replies to a post vastly outnumber likes, indicating general disagreement or disapproval of the content.

Rat Girl Summer Rat Girl Summer refers to a summer spent indulging in wild, carefree activities, breaking away from societal norms and embracing a more rebellious, unconventional lifestyle.

S

Stock Photos Stock photos are widely used in marketing, advertising, and design for visual impact and to communicate messages quickly to audiences.

Sus In chat, "sus" is a shorthand for "suspicious" often used to describe someone or something questionable or untrustworthy.

Swiftie Swifties are enthusiastic fans of the pop artist Taylor Swift, known for their dedication and active participation in the community surrounding her music and public appearances.

Stitch A TikTok Stitch allows users to clip and integrate scenes from another user's video into their own, fostering creative collaborations and responses.

Stan Store A stan store is an online platform where fans of a particular artist or group can purchase merchandise, music, and exclusive content.

Stan Stan is a term used to describe an extremely passionate fan of a particular celebrity, character, or franchise. It originates from Eminem’s song "Stan."

Srp SRP stands for "Statistical Relevance Protocol," a method used in video processing to ensure data validity and accuracy by applying statistical tests.

Spamming In social media, "spam" refers to irrelevant or repetitive messages sent to users to advertise, promote content, or spread misinformation.

Social Selling Social Selling PowerIn.io is a tool that helps businesses improve their sales through social media engagement and analytics to better understand customer interactions.

Soft Launch A soft launch involves releasing a product to a limited audience to gather feedback before a full-scale release. Examples include releasing a new app to select users or opening a restaurant in one location.

Sov SOV in video terms refers to Share of Voice, which measures the visibility of a brand's content across media channels compared to competitors.

Social Sets A social setting refers to environments where interactions among people occur, shaping communication, behavior, and social norms.

Social Proof Social proof is the psychological phenomenon where people mimic the actions of others in an attempt to reflect correct behavior for a given situation.

Social Media Monitoring Social media monitoring involves tracking mentions and conversations across platforms to gauge public opinion and respond appropriately.

Social Media Social media includes platforms where users interact, share content, and create online communities, such as Facebook, Twitter, and Instagram.

Social Media Manager A social media manager develops and implements strategies to boost online presence and engagement on platforms like Facebook, Instagram, and Twitter.

Social Media Management Social media management involves overseeing online content and interactions across platforms like Facebook, Instagram, and Twitter.

Social Media Handle A social media handle is a public username used on social media platforms, which allows users to identify and interact with one another.

Social Media Etiquette Social media etiquette refers to the norms and polite practices that guide user interactions on digital platforms.

Social Listening Social listening involves monitoring and analyzing online conversations about your brand to gather insights and improve engagement.

Social Media Automation Social media automation uses software to schedule and manage posts, allowing users to maintain consistent online presence and analyze engagement metrics.

Social Media Analytics Analyse social media entails examining data from platforms like Facebook or Twitter to understand trends and user behavior, aiding in strategy development.

Smh SMH stands for "shaking my head" and is used in text messages to express disbelief, disappointment, or confusion about something that has been said or done.

Smb On social media, "SMB" stands for "Small and Medium-sized Business." This term refers to businesses that maintain a limited scale of operations and resources compared to larger corporations.

Smart Goals SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound, a framework guiding the setting and achieving of objectives.

Sliding Into Dms Slide into DM refers to sending a direct message on social media with the goal of starting a private conversation. Often used in informal contexts.

Slay Slay in slang means to do something exceptionally well, especially in a way that impresses others.

Sleep On Don't sleep on is a phrase used to advise paying attention to something significant that is often overlooked or underestimated.

Sksksk Sksksk is an expression often used in texting and social media to convey amusement, laughter, or awkwardness. It gained popularity through online communities, particularly within the VSCO girl subculture.

Situationship A situationship is a casual relationship lacking clear commitment or labels, often leaving the emotional boundaries undefined.

Simp In online chats, "simp" refers to someone who is overly attentive or submissive towards another person, typically to gain their affection.

Side Eye Side eye is a look given to express skepticism, disbelief, or disapproval, often conveyed through a slight, sideways glance.

Sheesh Sheesh is an exclamation used to express disbelief, annoyance, or frustration. It’s often used humorously in reaction to something overwhelming or impressive.

Shorby Shorby is a tool that optimizes links for social media bios, helping users manage and direct traffic from one link to multiple URLs.

Shook In video terminology, "shook" refers to a state of shock or surprise, often shown by sudden, expressive movements or reactions from individuals in the footage.

Seo SEO media refers to strategies used in digital marketing that optimize content for search engine visibility to boost web traffic.

Shadowban Shadowbanning is when a user's content is blocked or partially blocked on social media, making it difficult for others to discover their posts.

Sending Me "Sending Me" is a popular phrase used to express that something is very funny or overwhelming, often in a positive way.

Scrubbing Scrubbing in video editing refers to manually dragging the playback indicator across the timeline to locate a specific point in the video.

Say Less Say less is a video effect that reduces dialogue volume, allowing background sounds and visuals to take center stage, thereby shifting the focus and mood of the scene.

Salty Salty slang refers to language that is typically sharp, a bit bitter, or aggressive, often used to express annoyance or frustration.

T

Trigger Warning On Instagram, "TW" stands for "Trigger Warning." Users include this abbreviation to alert others about sensitive content in the upcoming post.

Tube Girl Tube Girl is a fictional character popularized in internet memes, typically depicted in humorous or relatable scenarios involving online video culture.

Troll A troll on social media is a user who posts provocative or disruptive messages to provoke, annoy, or upset others.

Touch Grass Touch grass is an internet phrase used to suggest someone should disconnect from online and engage with the outside world, especially nature, to gain perspective.

Tiktok Reaction A TikTok reaction is a video response posted by users to engage with content from others, showcasing their immediate thoughts or emotions.

Tiktok Seo SEO TikTok refers to optimizing TikTok content to increase visibility and engagement through strategic use of hashtags, keywords, and trends.

Thread A thread in video editing refers to a continuous or connected sequence of scenes or shots, woven together to maintain a storyline or theme.

Tiktok Conversations TikTok listening to conversations refers to concerns about the app accessing user audio without explicit permission for various purposes.

Thought Leader A thought leader is an individual recognized for their expertise and influence in a specific field, often contributing new ideas and insights that shape industry trends and discussions.

That Girl That Girl in video culture refers to a female character or persona embodying ideal traits and aesthetic specific to the context or narrative presented.

That Feeling When That feeling when describes a moment of emotional realization or reaction, often depicted in videos to highlight relatable life experiences.

Terms Of Service TOS, or Terms of Service, are rules and guidelines that users must agree to follow in order to use a website or service.

Tea Spill the tea is a popular phrase used to describe sharing the latest gossip or news.

Tbt TBT stands for Throwback Thursday, a popular hashtag used on social media for posting nostalgic content from the past, typically old photos or memories.

Tbf In video terminology, "TBF" stands for "to be filmed," indicating content or scenes pending production.

Target Audience A social media target audience is the specific group of people a campaign aims to reach, identified by factors like age, interests, and behavior.

U

User-Generated Content UGC content refers to media created and shared by consumers rather than brands, often used to build community and authenticity in marketing.

Understood the Assignment Understood the assignment refers to successfully grasping and completing a task as required, often surpassing expectations.

URL shortener A URL shortener condenses long URLs intoShorten links help to condense lengthy URLs into more manageable, brief web addresses, making them easier to share and manage. shorter versions, making them easier to share and track for analytics purposes.

Unfollow Unfollow on Facebook allows a user to stop seeing someone's posts without unfriending them. This action is reversible.

Unserious Unserious refers to a casual or non-serious approach, often lacking in depth or thoroughness; not meant to be taken seriously.

Unwell Unwell slang refers to informal, colloquial language used to describe feeling ill or in poor health, often incorporating humor or exaggeration.

V

Valid Your feelings are valid means recognizing and accepting your emotions as important and real, irrespective of their nature or cause.

Viral Viral refers to content that spreads rapidly online through social media shares, reproductions, and references, capturing widespread attention.

Verified Being verified indicates that a platform has confirmed the authenticity of an account, ensuring it represents the genuine entity or individual it claims to.

Vanity Metrics Vanity metrics include data like page views or followers, which might look good on paper but don't necessarily translate into tangible business success.

Vibe Check A "vibe check" is a spontaneous assessment of someone's emotional state or the atmosphere of a situation to gauge the prevailing mood.

Vlog Vlogging Vlogger A vlog is a personal video diary shared online, where creators document and discuss their daily life or specific interests.

W

Webinar A webinar is an online event hosted by an organization and broadcast to a select group of individuals through their computers via the Internet.

W In chat, "w" often stands for "with," simplifying communication and saving time. It's commonly used in informal texting and online messaging.

Watch Time YouTube watch time measures the total duration viewers have spent watching your videos, crucial for channel growth and visibility.

X

Xyzbca XYZBCA is a technical term used in video editing to refer to a specific process or effect. It plays a crucial role in the post-production phase, adjusting visuals for clarity and impact.

Y

YouTube Shorts Social media shorts are brief videos shared on platforms like TikTok or Instagram, designed to engage viewers quickly and entertain or inform them about various topics.

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