Soft Launch

What is a Soft Launch?

A soft launch is a strategy used by companies to introduce a new product or service to a limited audience before making it available to the general public. This approach allows the company to test and tweak the offering based on the feedback and data collected from the initial users. It’s like a trial run that helps ensure everything works smoothly and efficiently before a full-scale launch.

Why Do Companies Use Soft Launches?

Companies opt for soft launches for several reasons:

  • To test the product’s performance and fix any issues that arise.
  • To gauge customer response and adjust marketing strategies accordingly.
  • To build up a user base or following before officially launching the product.

Can You Give an Example of a Soft Launch?

Sure! Imagine a company that has developed a new mobile game. Instead of releasing it globally, they first launch it in a smaller market, like New Zealand or Canada. This allows them to see how well the game is received, check for technical glitches, and make improvements. Based on this initial feedback, they can make necessary adjustments before releasing the game worldwide, ensuring a smoother introduction and better user experience.

Explore More Social Media Teems Words

Become a Social Pro with Simplified Social Media Management Tool

Try Now

Do More, Learn More With Social Media Terms

Enhance Your Local Presence with Google My Business Scheduler

Easily schedule posts on Google My Business to attract and engage local customers.

No Credit Card required.

Join the 150,000+ happy users that have trusted Postfity!

Grégoire Bettant 🚀

A great service to manage Social Media and create posts
Simplified is great, i can make everything in the same place ! calendar, posts, create visuals, ...Perfect for my social medias

David McDonald

Great content and easy to use
i am new to using simplified and I have to say, it has been a great tool for me so far. I love the AI generated content and the ease of posting to my social media accounts. Will be moving to a higher plan soon to get the full benefits of this great tool

Sérgio Costa

A Marketing Marvel
With Simplified, navigating through marketing tasks feels like riding a unicorn on a rainbow. It's so intuitive and streamlined that I actually started to believe I had superpowers myself. From social media management to data analytics, this app has all the gadgets a marketer needs.

Kamal Balogun

Simplified my workflow.
I recently started using Simplified, a social media content management platform, and I'm really impressed with how easy it is to use. The AI-loaded features make publishing content an absolute breeze. It's so much faster and simpler than any other platform I've used before. I'm so glad I found Simplified; it's made managing my social media presence a piece of cake. Highly recommend!