B2B stands for "Business to Business." It is a type of transaction between businesses, such as one involving a manufacturer and a wholesaler, or a wholesaler and a retailer. B2B refers to the exchange of products, services, or information between businesses, rather than between businesses and consumers (B2C).
In a B2B model, businesses sell products or services to other businesses. This can happen in various forms:
For example, a car manufacturer purchasing tires from a tire manufacturer is a B2B transaction.
B2B transactions are crucial because they help companies:
Understanding B2B relationships helps businesses plan and grow their networks effectively.
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