Go Live

What Does 'Going Live' Mean on Social Media?

'Going Live' on social media refers to the real-time broadcasting feature available on platforms like Facebook, Instagram, and YouTube. When you go live, you start streaming video content directly to your followers, allowing them to watch and interact with you as events unfold in real time. This feature is widely used for a variety of purposes such as sharing moments, conducting live discussions, tutorials, and more.

How Do You Go Live on Social Media?

To start a live broadcast on most social media platforms, you typically follow these steps:

  • Open the app and navigate to the area where you can post updates (e.g., your timeline or homepage).
  • Select the 'Live' option, usually represented by a camcorder or video icon.
  • Set up your camera and microphone, making sure they are working properly.
  • Add a description to your live session to tell your viewers what your broadcast is about.
  • Hit the 'Go Live' button to start broadcasting to your audience.

During the live session, viewers can comment and react, allowing for interactive and engaging conversations.

What Are the Benefits of Going Live on Social Media?

Going live on social media offers several benefits:

  • **Real-time Interaction**: Engage with your audience directly, answer their questions, and receive immediate feedback.
  • **Increased Visibility**: Live videos often receive higher visibility and more notifications sent out by the platform, which can help increase your reach.
  • **Authenticity**: Live streaming helps in showcasing a more authentic and unedited side of you or your brand.
  • **Content Variety**: Adding live videos to your content mix can keep your audience engaged and interested in your posts.

These benefits make live streaming a powerful tool for personal connection and brand growth on social media.

Explore More Social Media Teems Words

Become a Social Pro with Simplified Social Media Management Tool

Try Now

Do More, Learn More With Social Media Terms

Boost Your Local SEO with Google My Business Post Scheduler

Schedule and automate your Google My Business posts to stay connected with your local audience.

No Credit Card required.

Join the 150,000+ happy users that have trusted Postfity!

Grégoire Bettant 🚀

A great service to manage Social Media and create posts
Simplified is great, i can make everything in the same place ! calendar, posts, create visuals, ...Perfect for my social medias

David McDonald

Great content and easy to use
i am new to using simplified and I have to say, it has been a great tool for me so far. I love the AI generated content and the ease of posting to my social media accounts. Will be moving to a higher plan soon to get the full benefits of this great tool

Sérgio Costa

A Marketing Marvel
With Simplified, navigating through marketing tasks feels like riding a unicorn on a rainbow. It's so intuitive and streamlined that I actually started to believe I had superpowers myself. From social media management to data analytics, this app has all the gadgets a marketer needs.

Kamal Balogun

Simplified my workflow.
I recently started using Simplified, a social media content management platform, and I'm really impressed with how easy it is to use. The AI-loaded features make publishing content an absolute breeze. It's so much faster and simpler than any other platform I've used before. I'm so glad I found Simplified; it's made managing my social media presence a piece of cake. Highly recommend!