Marketing Funnel

What is a Marketing Funnel?

A marketing funnel is a model used to explain the different stages a customer goes through before they decide to buy a product or service. It is shaped like a funnel because at the start, there are a lot of potential customers, but the number decreases as they move through the stages towards making a purchase.

How Does a Marketing Funnel Work?

Here's how the marketing funnel typically works:

  • Awareness: The customer learns about the product or service for the first time.
  • Interest: The customer shows interest in the product by researching more about it.
  • Consideration: The customer starts comparing the product with others and thinks about whether to buy it.
  • Decision: The customer decides to purchase the product.
  • Action: The customer finally buys the product.

Why is a Marketing Funnel Important?

Understanding the marketing funnel helps businesses know what to do to influence their potential customers at each stage. By knowing this, they can create better marketing strategies that are more likely to turn a lot of potential customers into actual buyers. This way, businesses can work on getting more people to know about their products and help them through the process until they decide to buy.

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