Lookalike Audience

What is a Lookalike Audience?

A lookalike audience is a way for marketers to reach new people who are likely to be interested in their business because they're similar to their existing customers. When you create a lookalike audience, you start with a source audience (like people who have visited your website). The platform you're using then uses this information to find new people who have similar characteristics to your source audience.

How is a Lookalike Audience Created?

Creating a lookalike audience involves several steps:

  1. Choose a source audience: This could be people who have interacted with your ads or visited your website.
  2. Select your target country: Decide where the new audience should be located.
  3. Define audience size: Smaller audiences will more closely match your source audience, while larger audiences increase your reach but reduce the similarity level.

Why Use a Lookalike Audience?

Using a lookalike audience can be very helpful for businesses looking to expand their reach without sacrificing the relevance of their marketing efforts. Here are a few reasons why they might use this approach:

  • Increased reach with relevance: Reach new people who are more likely to be interested in what you have to offer.
  • Improved advertising efficiency: By targeting more relevant people, you can improve your return on advertising spend.
  • Easy to set up: Once you have a source audience, it's straightforward to create lookalike audiences on most advertising platforms.

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