In social media, "clout" refers to the influence or power an individual or organization has, often measured by their follower count and engagement rates on platforms like Instagram, Twitter, and TikTok. Having clout means that the person or entity can impact others' opinions and behaviors online. This influence is highly sought after for promoting products, ideas, or campaigns.
Clout is crucial because it:
Individuals or brands with high clout are often considered authority figures in their niche, which can lead to more substantial and engaged followings.
Building clout on social media involves:
It's important to note that increasing clout usually takes time and requires patience and regular engagement with the platform and its users.
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