Podcast hashtags are labels used on social media to connect with a broader audience interested in similar podcast content. They make your posts more discoverable to users who are seeking podcasts or specific topics discussed in your episodes. By including relevant hashtags, you can attract listeners who might be interested in your podcast's themes or narratives.
Using hashtags in your social media posts about your podcast can help in multiple ways:
Finding the right hashtags involves some research and creativity. Start by looking at what hashtags other popular podcasts in your genre are using. Podcasters tools available on social media platforms to see how many posts use a specific hashtag and how popular it is. It’s also helpful to include hashtags related to the broader topics discussed in your podcast episodes.
The number of hashtags you should use can vary based on the social media platform. On Instagram, it’s common to use between 5 to 10 hashtags to maximally reach diverse audiences without appearing spammy. On platforms like Twitter, due to character space limitations, it’s best to use 2-3 highly relevant hashtags.
By carefully selecting and using the right podcast hashtags, you can greatly increase the reach and engagement of your podcast on social media, encouraging more people to listen and share.
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