You have the social media accounts, of course. But do you wonder what are your goals in social media communication? What is the main reason that every day you are using it?
Here are some common goals most businesses aim for along with actual questions they should ask to achieve them.
Goal Nr 1 – to reach new customers
Before someone becomes a customer to your business, he must know about yours offer. Social media is an excellent channel to reach new potential customers. However, you need to determine how to reach them, as their interest to your offer. Will it be a paid advertising on social channels? Or you decide on content that will become viral? And if so – what you intend to take action to achieve its purpose?
Goal Nr 2 – to increase sales
It is (almost) always about increasing sales. If your goal is to increase sales, try to determine in more detail the steps that you need to take to achieve this goal. These specific questions will help you determine exactly what to do.
- At what time do you want to increase sales?
- Which will customers need to achieve the objective?
- How do you get your customers to present them your offer?
- What information would you like to send to potential customers?
3. Goal Nr 3 – encourage loyal customers to make purchases more frequently
- What kind of inspiration to create content you need? If you are using Postfity.com – you have daily post ideas, which saves your time on research.
- What is the budget you can spend on social media activities and how much time will it take?
- What are their habits?
- What makes them buy your product?
- How do you present your offer?
- How will you measure the effectiveness of their actions?
Whatever were your goals, remember about the calculation. A good solution for the management of communication in social media is having a tool that is multi-tasking. It will help to save your time spent at work and reduce the cost of investment. Post ideas, social media planner, multi-level analytics, allow you to check your effects. Yes, we have it all in Postfity.com. And many other useful features that you can test.
We hope that you will achieve everything you wish for in 2017.