Using Pinterest for Business – The Ultimate Guide

November 19, 2023

Pinterest is a visual bookmarking site that has been around for 10 years now. It is the best social media marketing tool because it provides a fantastic way for brands to connect with consumers and grow their online business. Using Pinterest for business might be a great idea if done properly. Read this article and learn more about using Pinterest for business.

In this article, we will discuss how Pinterest can be used as an effective marketing tool for companies and provide some insights on how it works. We will also answer some questions like:

- What you didn’t know about Pinterest

- How does the advertising work on Pinterest?

- Achieving goals with optimizing pins? 

Pinterest for Business Owners - What You Didn't Know

Pinterest is a social networking website with a focus on images and videos and it is one of the most popular sites for businesses these days. It may seem like just another social media site, but it has some very distinct features that make it an ideal place for businesses.

Power of labels

First of all, Pinterest makes it easy to create boards and organize pins with the help of labels. This way, you can easily find what you need when you want to re-purpose content or share it with your followers. It goes both ways. If someone (a potential customer) is looking for a particular thing, it is way easier on Pinterest. Thanks to the labels it’s possible to look up things that you’re interested in, then, the possibility of buying your product is also higher. 


Secondly, Pinterest has a mobile app that is available on both iOS and Android devices which allows you to manage your account from anywhere. It gives you an opportunity to manage your account from any place. Accessibility is a great advantage, especially for the average Pinterest user. However, using Pinterest for business purposes goes well with a social media scheduler such as Postfity. This thing allows you to plan and schedule your posts in advance, therefore you save lots of time and can spend it on something more business-related per se.

The visual side of Pinterest

Thirdly, Pinterest is highly visual and offers lots of opportunities for businesses to showcase their products in photogenic ways. Of course, it’s a perfect platform to show your products or services. However, you should remember that this social media is highly focused on photos, that’s why you should pay special attention to what you post and how you take and edit graphics you want to add to your board. Internet users sometimes might be harsh. Do your best!

Pinterest board
Source: Unsplash

Pinterest Advertising - Hitting Your Target Audience at a Low Cost

Using Pinterest for business in terms of advertising is a low-cost option that can help your business reach a new audience. Pinterest ads are a great way to get in front of your target audience and they don’t have to be complicated or expensive.

Pinterest has over 250 million monthly active users and there are 86 billion pins that have been pinned since the site launched back in March 2010. The Pinterest Facebook pixel allows you to target people based on demographics, interests, gender, language, location and more. This is important because it helps you make sure that the people who see the ads are more likely to buy from you!

Also, since Pinterest is all about visuals it’s just a great platform to show your products. Your board on Pinterest is like an advert of your business itself. That’s why you should think about it while preparing your feed for Pinterest. So, again, the best thing to do is plan and double-check if everything goes well together. To do that use Postfity – a social media scheduler. 

How To Achieve Your Business Goals by Optimizing the Right Pins On your Board

A pinboard, also called an inspiration board or mood board, is a collection of images and other items that represent a person's taste and interests.

Pins are objects that you can attach to the board and then remove later. You can use them to name specific aspects of your life or just to list your favourite things. That’s why using Pinterest for business is so simple! All you need to do is show your products to the audience. 

While creating pins you should also think about strategic titles and descriptions. Choose keywords that are relevant to the content you make. Remember that recommendations that you can see after typing a keyword are ordered by their popularity. If your account doesn’t have that many followers, it might be worth trying with a few keywords with a smaller audience. It gives you more opportunities to be spotted. 

Using Pinterest for business - gain new customers
Source: Unsplash

Final thoughts

Almost every business needs to be on social media and Pinterest is the perfect place for that. You can find a growing number of users who are spending more time on this platform than on Facebook or Twitter. It is more likely that they will make a purchase after finding your content and following your page which means you will get traffic and new followers. Using Pinterest for business is almost a must-have nowadays. Then, you shouldn’t wait a day longer and just start creating your content now. 

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