Toolkit For Facebook — Best Tools For Facebook Marketing

Regardless of what your Facebook marketing goals are, it always pays off when you have the best tools by your side. Read on to find out the ideal toolkit for Facebook!

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Your business will not succeed without marketing. That’s a hard cold fact. Thanks to the internet, marketing is accessible to us all with the click of a button. Social media marketing is sweeping the nation.

To help you get a headstart, we have created the perfect toolkit for Facebook marketing. Why Facebook, you ask? It’s the biggest in the business with over 2.79 billion users on the platform. Crazy, right? That’s more than a quarter of the human population.

That said, let’s take a look at the tools that help you use it effectively.

The Perfect Marketing Toolkit For Facebook 

1. Postfity — Your Go-to Scheduler

Scheduling is arguably the most complicated and annoying part of managing a business. It’s no fun and takes up so much time that you’re off schedule by the time you’re done making your schedule. Kinda counter-productive, don’t you agree?

On a more serious note, that’s exactly what Postfity is there for. It’s an all-in-one social media scheduler that schedules your posts across different platforms in the right timezone. 

There’s a reason why we have such a large number of happy customers. Our product delivers without fail. We are the champions of scheduling.

As we already mentioned, Scheduling is quite taxing and time-consuming. If you are someone who has another physically strenuous job, creating and maintaining a regular schedule can end up becoming super difficult. 

Even if you are a full-time businessman, this tool allows you to reserve your energy for other tasks and gives you a ton of time to focus on more important ones. We all know: time is money.

Speaking of money, it is also a great cost saver. You don’t need to employ someone to schedule your posts and constantly monitor your page to make sure you stick to it. 

With Postfity, human error is completely out of the picture. The automated process makes it super simple and easy for you to sit back and just watch your posts trend.

It is a reliable and affordable alternative that can post on multiple accounts and across several different platforms, not just Facebook. Furthermore, you can schedule your posts for specific time zones to gain maximum traction.

Features:

• Schedule at any time in any location
• Plan according to time zones
• Schedule up to 10,000 posts at a time
• Queue up to 100 Facebook covers
• Schedule posts Across Multiple Accounts
• Set Approval levels to manage your team.

Pricing:

• Mini — The recommended option for beginners: $14.99 per month.
• Pro — The recommended option for most users: $44.99 per month.
• Agency —The recommended option for teams: $119.99 per month.

2. Sendinblue — Emails Done Right

Here’s the thing; as boring as they may be, emails are one of the most important tools you need for marketing. A visionary entrepreneur realized this and saw the need for a more efficient system.

Armand Thiberge created this tool in 2012, and it’s going strong ever since. You might be wondering: why is an emailing tool in your Facebook toolkit? Well, that’s because it is a digital marketing tool.

This tool is far from a one-trick pony. Its website says that it allows you to communicate, personalize, convert, improve, and integrate. Those claims are hard to refute. This multitasker lives up to the hype.

In terms of communication, email marketing and SMS chat allow you to reach a wide clientele and broaden your sources. You can advertise your Facebook page using these services and gain more attention on the platform.

This app also allows you to create and launch Facebook ads that reach the maximum number of users. That alone makes it a favorite for us because Facebook can be a tricky platform.

It has a lot to offer for personalization too. The customer relationship manager allows you to get the most out of customer interactions. It makes it super easy for you to engage your customers and leaves them satisfied.

Furthermore, you can segment your target audiences to get the best results across different customer bases. Converting is also a strong forte with this app, and you can make landing pages with this tool.  

Lastly, improvement will be a piece of cake with this app as it provides statistics that tell you how you’re doing and what you can do to improve.

Features:

• Email marketing and SMS chat
• Customer relationship manager
• Segmentation to get best results
• Customizable Facebook ads
• Open and click-through reports
• Real-time statistics.

Pricing:

• Free — The option for those of you who don’t want to invest in a marketing tool.
• Lite — A cheaper option for users who are new to marketing: Starting at $25 per month (Price increases according to the number of emails).
• Premium —The option for professionals who want every feature possible: Starting at $65 (Price increases according to the number of emails).

3. Heyo — Host Contests Like A Champ

Contests are vital to get engagement. They are a great way to make your clientele interact with you and get something at the end of the interaction. They are quick, easy, and super effective.

If you want to host a contest, your best bet is Heyo. This app has it covered in style. If you are an influencer or a musician, your bread and butter depend on engagement, and you can leave it up to this tool. 

Before contests used to be really hard to manage, you needed a lot of staff to handle the contestants and collect and record information. This has all changed thanks to the advancement in technology. 

Heyo utilizes that technology to perfection and gives you a product that makes hosting and managing contests the easiest thing on the planet. Not only is the interface easy on the eyes, but it takes no time to learn.

Few tools on the market are easier to use and achieve better results. If you use it right, we guarantee your engagement will shoot up to the next level. Just remember some costs of contests aren’t related to management, so don’t host them too frequently.

Features:

• Host sweepstakes and quizzes
• Host photo and video contests
• Offers Twitter and Instagram sweeps
• Multiformat contests.

Pricing:

• Basic — The go-to option for start-ups: $25 per month
• Standard — The go-to option for growing businesses: $84 per month
• Premium — The go-to option for large agencies: $199 per month.

4. Invideo — Jazz up Your Posts

There’s a reason why Tiktok has been blown up this past year. Short videos are the craze. That’s why Vine worked in the past, and Tiktok is one of the top apps in the world right now.

Why not use this obsession with clips to your advantage? Invideo allows you to do that with great and accessible software that allows you to make Facebook ad templates in seconds.

The moving pictures may seem like a small upgrade, but you’d be surprised to see the impact it will have. It’s what differentiates your ads from all the plain and boring ones that flood the market. 

Let’s circle back to how easy it is to use because that is perhaps its most impressive feature. Anyone who video edits can tell you what a difficult job it is. Ask them how long they took to learn it, and you might just trigger their PTSD.

The point we’re trying to make is video editing is by no means a simple feat. It takes practice and a ton of time and dedication. These are commodities that you can’t afford if you are a small business.

The good news, you’re not editing a full-length video. This is a short clip to show interested customers a little about your product, and Invideo understands that. This is why their app is so easy to use.

You can download the app and launch your own cool, innovative app on the same day. Invideo takes pride in its customer service. Their range of happy customers proves how easy it is to use. We bet most of them aren’t making gaming montages on the weekend.

We would like to stress how these ads won’t be like TV commercials. Keep it simple and easy. Your customers will love it.

Features:

There’s just one. Make a video using a list of ad templates. 

Pricing:

• Free — This is a good deal for low-scale users. It does have the template, which is a bummer.
• Business — For commercial use: $15/month
• Unlimited — If you want to go in all guns blazing: $30/month.

5. MobileMonkey — Chatbots Perfected

Chatbots are one of the greatest technological feats of the past decade. They show how far we’ve come as a society and serve a lot of purposes. 

One of those purposes is marketing. Chatbots eliminate the need for a representative to be on the line for long periods to respond to simple questions that a simple google search could answer.

That is basically what the chatbot does for the simple questions, at least. For more complex questions, MobileMonkey has one of the most sophisticated and clever AI out there. 

The chatbot is pretty straightforward. It answers your question and is a missile for a business. You can also offer instant customer support at any time of the day.

Don’t take our word for it? Writer of a New York Times bestseller, Neil Patel, called it his favorite chatbot marketing tool. He was in Forbes’ top 10 marketers, so we’d believe him. 

Still not convinced? Entrepreneur hailed it as the best chatbot platform for Facebook. That is basically like Gordon Ramsay praising your beef wellington. It’s a big deal.

So, if you are operating your business using Facebook messenger, we think MobileMonkey is a must-have. Unless you watched Terminator as a kid and got scared any time you accidentally activate Siri.

Features:

• Makes the best chatbots in the business
• Market segmentation
• Grows email list automatically

Pricing:

• Free — For any of you who don’t want to break the bank for a chatbot
• Pro — Great for pros on a budget: $6.75 per month
• Pro Unicorn — The complete experience: $14.25 per month
• Team — Pretty self-explanatory: $199 per month.

6. Iconosquare — Analytics Covered

We know what you are thinking. “ Doesn’t Sendinblue have analytics?” Yes, it does. You have a keen eye. However, we can’t get enough of stats, and as a business owner, neither should you.

It never hurts to get analytics from two places. But if we had to choose just one, the trophy easily goes to Iconosquare. No shade on Sendinblue — it’s a great multitasker, but it had to cut some corners to host so many features.

Iconosquare, on the other hand, is solely focused on analytics. You get no other features, but that’s okay for us since it is part of a toolkit, after all. You get the most complex and detailed analytics, most simply and accurately.

The software is well designed, and the statistics are easy to understand. It is straightforward enough for beginners to use with ease and doesn’t miss out on any important bits.

Features:

• Community analytics
• Profile activity
• Competitor tracking
• Hashtag tracking.

Pricing:

• Pro — Perfect for small businesses: $49 per month
• Advanced — Perfect for marketing teams: $79 per month
• Enterprise — Perfect for Agencies: $139 per month.

Final Words

That’s all you need: a complete toolkit for Facebook. Every one of the components on this list is equally important. You’ll find yourself in a pickle if you don’t find suitable alternatives.

That said, success won’t come to you overnight. You need to work hard and make complete use of these tools. Be regular, and you will be rewarded: Postfity can help with that. 

We hope you enjoyed this article, and it helped to create the best toolkit for all your marketing endeavors. If you enjoyed reading this article as much as we liked writing it, don’t forget to sign-up for our 30-day free trial today!