TikTok is a platform that has hypnotized the whole world. The app gained popularity all around the globe during lockdown, and has now accumulated hundreds of millions of users. Let’s see what and who’s on top on TikTok in the United Kingdom.
Tik Tok UK: statistics
The number of TikTok users in the United Kingdom is estimated to exceed 13 million individuals in 2021. This would mean the total number of UK users doubled from 2019. Young women aged between 18 and 24 account for almost 25% of TikTok influencers’ audiences in the UK. In comparison, there are more than twice as many Instagram users in the United Kingdom in July 2021. However, TikTok was the most downloaded non-gaming app worldwide for April 2021 (over 59 million installations). The app continues to grow its global audiences, boasting a total of 732 million users in the second quarter of 2021. Let’s take a closer look at Tik Tok UK.
The TikTok platform is very unique in how its trends work. It’s important to remember that different rules apply when it comes to TikTok and Instagram. Frankly, it seems like every social medium is out there to promote pretty and young people. Pretty privilege is definitely one of the characteristics of the TikTok influencers from the UK this article will try to introduce. Notwithstanding, sense of humor, and popular topics like sports, food, and tricks sell even without the beauty package.
What is more, there’s an official, verified TikTok UK account that showcases creators, important events, and current holiday videos in the region. It also focuses on marketing safe Internet practices and tries to engage users and popular creators in their strategic clips. Plus, they dabble in educational videos and tutorials for TikTok.
TOP TikTok Influencers UK
Without further ado, let’s take a closer look at the top 10 TikTok creators in the United Kingdom. The list has been adapted from the Insiflow’s current UK TOP 10 from the 10th of August, 2021.
Tik Tok UK TOP Influencers: #1 Kyle Thomas
Ah, to be young, free, and… have absolutely no shame. The first influncer on the list, the top dog of the ranking, Kyle Thomas is supposedly… just a kid. At least that’s what we can learn from the article “10 Things You Didn’t Know about Kyle Thomas.” Well, does that actually explain the recklessness of owning a meerkat, a wild animal, and treating it like a pet? Not quite.
Kyle is barely 17 and he does not act mature for his age, therefore his content is also rather childish. Arguably, there’s no skill, talent or passion in his clips. Lately, he’s just eating goo and smacking his lips or making pop-its. Quite honestly, it’s a mystery why he has almost 30 million followers and 1.4 billion likes.
Tik Tok UK TOP Influencers: #2 Gordon Ramsay
One can be said for sure: this creator deserves his second place and over 25 million followers. There’s no denying that Gordon Ramsay is passion and zest personified. Many remember him from “Kitchen Nightmares” as the punisher, but some treasure him as the best “Masterchef Junior” kitchen dad. The question is: who is he on TikTok? Well, most of the time he’s an excellent chef, sometimes he’s a merciless reviewer and commentator, other times he’s a vegan cuisine visionary. He can also be an all-around funny guy. If you tag him on TikTok to rate your culinary creation, be wary of the consequences!
Tik Tok UK TOP Influencers: #3 Abby Roberts
Abby Roberts is a mildly edgy TikTok popular girl who does quite good make-up and trendy videos like so. She’s a bit spunky, but rather likeable, and she has 16.6 m fans. However, there doesn’t seem to be much that’s exceptional about her as a creator. You could say she’s just a normal TikToker, who got very famous. Not that there’s anything wrong with that, but as somebody who has never watched her before, I couldn’t find anything captivating on her account. However, some poeple like feel-good trends such as dressing up with friends for a party or a trendy clip with an artsy twist. Moreover, you can find actually impressive collab videos and some transition vids on her TikTok account.
Tik Tok UK TOP Influencers: #4 Holly H
Now, it’s time to take the time machine back to 2019, where Holly H belongs. And that’s not even being mean: she was very popular back then and actually made content. Now she’s just another washed-up creator who has “dead” followers, and hardly any views when compared to her follower count (over 16 million). At the moment she barely posts and even her bio says that she doesn’t know why people follow her. As regards her content, there are some surprises… like the video with her being goofy that amassed https://vm.tiktok.com/ZMdEFPjGF/. However, that was at the beginning of 2019. Back then she also made funny, positive and quirky videos that showed her sense of humour. Sadly, now she’s getting fewer and fewer views and likes and her TikToks seem very random, not planned. What has remained is her genuine smile, positivity, and general goofiness.
Tik Tok UK TOP Influencers: #5 Guinness World Records
First of all, you have probably already heard about Guiness World Records before, but not on TikTok! They showcase “record-breaking facts & achievements” that occurred naturally or were set by determined people. You’ve probably seen TV shows or read books and magazine articles based on their track of records. What do you want to find out: how many joints can be cracked continuously or what was the tallest sandcastle made by a human? Take your pick on Guinness World Records TikTok! You can meet a person who eats two Big Macs a day there or see a very impressive clip of the most Jenga pieces stacked on one vertical block. What is more, Guiness even managed to find a record holder through the power of TikTok commenters: a woman with the largest mouth gape! We can definitely say it’s a very unusual TikTok account!
The other half of TOP 10 TikTok Influencers UK
Coming in at number 6 is Shauni, who is specializing in toy brain surgeries… at least that’s what her TikTok wall shows. Her specialty: toys and clickbaity reveals. Overall, she acts like she will do everything so people watch her TikTok till the end, so she opts for surprises. Moreover, you may see her do all types of “hacks.” That content has earned her more than 14 million followers.
Another phenomenon on the list: Nefatti brothers. Not much can be said about their silly content for the middlebrow. What is surprising, is that their goofy, poorly scripted clips actually sell. They got 15.3 million views and over a million likes for this TikTok meant for 5-year-olds, one would think. Even more, their simple sport tricks to the music beat accumulated 61 million views and almost 5 million likes. Just goes to show that many people have poor taste.
Have you dreamed about meeting a TikTok magician? Well, then surely you will like Joel M. Although, to be honest most of his tricks look like he’s just good at editing. He also has a faithful friend by his side that rates everything he does “10 out of 10”. Usually he has from several to 15 to 30 or more million views on each TikTok, but some of his vids do badly for no reason. His content is also very repetitive, and therefore, rather boring. However, being young, handsome, and eversmiling works wonders on a platform like this one.
We’re passing over number 9 for now, to get to no. 10. If you aren’t looking for sophisticated videos, then there’s Jeremy Lynch with his 12.8 million followers. He’s a grown-up and a dad acting like a child, who likes cringey humor and taking advantage of the cuteness of his child. His best content are funny skits based on random ideas or current topics, especially football.
No. 9 TikTok Influencer in the UK and her important mission
Evie Meg is a UK TikToker that became popular in 2020, when people first saw how positive she is during her bouts of Tourette’s disease tics. What people have learned through her videos, though, is that there are always two sides to the story. While Evie Meg’s tics can be dubbed “cute” and she is often seen laughing while baking, dancing, and hanging out with her family, she also shows the dark side of Tourette’s syndrome. The young star uses her platform to raise awareness about her ailment and show that relentless tics are not the only symptom of the disease. Evie Meg talks about the painful jolts she experiences, the self-harm from tics, and her daily struggles.
Most recently, it was announced that she will be releasing a book titled My Nonidentical Twin: What I Want You to Know About Living With Tourette’s? The publisher comments that “she has a valuable story to share. Through her social media platforms she has raised awareness of the challenges a disability like Tourette’s presents, especially for a young person. In this, her first book, she has been able to go a lot deeper than her posts allow—detailing her journey towards a diagnosis and the many physical and mental side effects her Tics have left her with and the dreams it’s affected.”
Her moving videos can help others appreciate their life and deal with their struggles and daily problems. However, she also doesn’t abstain from edgy humor:
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