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With the abundance of social media marketing services for small businesses, it can be a little overwhelming to choose the right tool for your team.
But why are they necessary in the first place?
Think about it. In the absence of a social media marketing service for your business, the entire responsibility of creating and publishing content and monitoring their performance falls upon you. More so, you might have to pay a hefty sum to hire a separate social media manager, which is likely to be financially unfeasible for your small business.
So, how do you stay in the social media marketing loop without making a hole in your pocket?
Through affordable social media marketing services for small businesses, which, luckily for you, we’ll be listing in this article.
Be it tools or agencies, social media marketing services help you streamline your workflow and reach the right people at the right time.
Without further ado, let’s dive in!
The 3 Best Tools for Social Media Marketing Services For Small Businesses
Social Media Marketing Services for Small Business #1 - Postfity
Starting off with your truly, Postfity - the all-in-one solution for all your social media marketing activities.
As a social media scheduler, Postfity does a lot more than merely publishing your posts. Using this brilliant social media management tool, you can plan and schedule up to 10,000 posts at once on 5 different platforms. And yes, this includes graphics and videos!
But that’s not all. Postfity will analyze your likes and shares for every post to give you a solid idea about how your content performs. This will help you understand which of your posts are garnering the most attention.
Moreover, using Postfity Teams, you can collaborate with your teammates and control their access to each social media account you handle. This makes teamwork extremely seamless.
Postfity also helps you schedule Facebook cover photos, which means you can promote time-sensitive sales and events on the go. If you need help coming up with post ideas, our post inspiration templates will handle it all for you!
To add to that, you can use our built-in link shortener to keep your links as brief as possible. This helps you save precious word count on Twitter and LinkedIn.
Last but not least, you don’t have to opt for Canva or Photoshop or a separate editor if you want to make your posts even more eye-catching with aesthetically pleasing graphics.
With the help of Postfity’s in-built graphics editor, you can create and edit beautiful graphics for your posts in a matter of seconds.
The main reason we posted Postfity at #1 is that it’s arguably one of the best social media marketing services for small businesses looking for affordable options
Postfity has three different pricing plans, thereby giving you the flexibility to choose the right plan for your business.
To add to that, you also get a 30-day FREE trial - no credit card required.
Eager to give it a try? Sign-up for a free trial TODAY!
Social Media Marketing Services for Small Business #2 - Sendible
Next up on our list is Sendible, another brilliant social media management tool using which you can plan, schedule, and tailor your content to boost social media engagement.
With the help of Sendible, you can schedule social media posts, videos, and images either individually or in bulk - whichever you need.
Moreover, you can sort social media posts into separate campaigns to schedule them at the most optimal time of the day when your audience is most active. This ensures your content reaches maximum people and boosts maximum engagement.
To add to that, you can upload photos and videos, follow credible RSS feeds, and post relevant and quality content throughout the day at regular intervals.
That’s not even half of it. With the help of Sendible, you can manage tasks and work with your teammates, who can add stuff to your Content Library as needed. You can also delegate tasks and notify your colleagues about technical and support issues to ensure the best customer service possible.
Like Postfity, you can control who gets to view what using Sendible. You can therefore allow and restrict access as per your need. Moreover, you can also gather analytics reports to understand which of your posts are performing well at a certain time of the day.
One more solution Sendible offers is social media listening. Social media listening allows you to know what your audience has to say about your brand. This means you never have to miss out on mentions, comments, or direct messages.
Forming your content around your customer needs shows that you’re ‘listening’ to them. It also helps you understand what’s trending among your customers and helps you stay one step ahead of your competitors.
All in all, Sendible is one of the best social media marketing services for small businesses. However, be aware that it’s slightly on the pricier end.
Sendible features 4 pricing plans and a 14-day free trial. The lowest package that costs $25/month (if paid yearly) is only limited to one user and 6 social profiles.
Social Media Marketing Services for Small Business #3 - Iconosquare
When it comes to monitoring social media reports and analytics, Iconosquare is possibly one of the most powerful tools out there.
Iconosquare is a social media scheduler that was specifically designed for Instagram. Of late, it also works on Facebook and Twitter. With over 10 million users worldwide, this tool is known for its comprehensive analytics. Using its wide range of features, you can garner valuable customer insights which will help you improve your performance.
Under its ‘Analytics’ tab, you’ll find everything you need to monitor on a regular basis, including but not limited to:
- Total followers
- Average engagement rates (by post)
- Number of gained followers
- Number of lost followers
You can also choose a custom range of dates and narrow down your search to a particular period to monitor your performance specifically around that time. Iconosquare goes above and beyond to ensure you have everything you need to drill down on analytics.
Moreover, with the help of its hashtag tracking tool, you’ll be able to identify which Instagram hashtags are performing well.
However, note that Iconosquare specifically caters to Instagram, and most of its features are only limited to Facebook and Instagram. Moreover, it’s slightly on the pricier end, so you need to assess if it’s a tool you’d want to invest in right away.
Iconosquare comes with 3 pricing plans and a 14-day free trial. The lowest-priced plan, Pro, costs $49/month (if billed annually), which is ideal for professional marketers and small businesses.
The Advanced plan, priced at $79/month, is suitable for marketing teams, while the Enterprise plan, priced at $139, is an ideal choice for large agencies.
The 3 Best Agencies for Social Media Marketing Services For Small Businesses
Social Media Marketing Services for Small Business #4 - Lyfe Marketing
Lyfe Marketing is undoubtedly one of the top-rated social media marketing agencies out there. It’s an ideal choice for small businesses looking for holistic social media marketing that includes both paid and organic services.
Lyfe Marketing includes social networks like Facebook, Twitter, Instagram, Pinterest, and LinkedIn. As a client, your business will receive a dedicated account manager and complete access to analytics dashboards, monthly reporting, and custom content.
Moreover, you can schedule a call with the account manager on a monthly basis. The account manager focuses on understanding your business goals and objectives to curate a strategic marketing plan. The team then creates a content calendar to help you reach your goal and optimize your social media performance.
Because Lyfe Marketing focuses on both paid and organic social media management, it helps your business gain traction for long-term social media success.
Note that this agency does not feature a long-term contract. After an initial 3-month contract, you have to pay on a monthly basis. Plus, you have the option to cancel whenever you wish.
The agency prides itself on its responsiveness. Lyfe Marketing has high regard for customer service, which is why the team is almost always available for a call. You can also reach out to them through their online contact form.
However, it is quite pricey and is only limited to Facebook and Instagram, so you ought to decide whether or not you’re willing to spend that much.
Lyfe’s lowest plan, featuring 12 posts a month, costs $700/month, while its most expensive plan, featuring 40 posts a month, costs $1100/month.
Social Media Marketing Services for Small Business #5 - Social High Rise
Social High Rise is a social media management agency that helps you optimize your digital reputation. Consequently, it focuses on building a strong digital presence for your business.
This agency is ideal for businesses that want to garner social and online reviews. So, if yours is a hospitality business or one that offers general services, Social High Rise will be a great fit for you.
This agency manages businesses on social media as well as other platforms like Google and Yelp. You will also get a dedicated social media manager who will not only manage your account but also curate social media marketing strategies to help you achieve your business objectives.
Moreover, you will receive a monthly report each month to monitor your performance and track your progress.
Note that Social High Rise requires you to sign a contract of 6 months. Moving forward, you can pay on a monthly basis and cancel at your convenience.
Customers have raved about Social High’s responsiveness. The team is available via email, phone, and their online contact form.
However, this agency does not include paid social media management, i.e., it only offers organic services. Moreover, you’ll have to pay for social media marketing and reputation management services separately.
Social High Rise has three pricing plans, the lowest of which is called ‘Customer Service’ and starts at $249/month. ‘Customer Experience’ costs $349/month, while ‘Customer Delight’ costs $499/month.
To add to it, all pricing plans have a one-time setup fee of $199.
Social Media Marketing Services for Small Business #6 - $99 Social
The final agency on our list is one that offers social media marketing services at incredibly affordable prices. If yours is a business that wants daily content posting to garner organic social growth, this is the ideal agency for you.
Moreover, $99 Social offers Facebook Ad management services under its Growth Plan. This is a suitable choice for businesses that focus on both paid and organic social media marketing.
As a client, your business will receive a content specialist who will find, create, and post content on a daily basis to boost customer engagement for organic growth.
Bear in mind that $99 Social’s standard plans do not include any reporting feature. You’ll have to pay an additional $49 every month.
The good news, however, is that $99 Social’s plans are contract-free and operate on a monthly basis. Hence, you can cancel their services any time you want to without any hassle.
$99 Social’s support team is extremely responsive. It also features an online help center through which you can reach out to them at any time of the day.
$99 Social offers 3 pricing plans. While the Daily Plan costs $99/month, the Unique Plan is priced at $198/month. The Growth Plan, which includes Facebook ad services, costs $297/month.
Social media marketing agencies can be pricey, which is why it’s best to opt for social media management tools instead. However, it all boils down to what you want for your business.
Now that we’ve listed the best social media marketing services for small businesses, you ought to choose the one that caters to your business needs, because quite obviously, there is no one size that’d fit all. Best of luck choosing the right fit!
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