Marketing for technology companies can be an underrated topic for discussion. Yet, you’ll notice tech companies that heavily focus on social media marketing make the most profit. Read on to find out all the tips and tricks you can use to step up your game as a tech company in the virtual space.
Photo by Edho Pratama on Unsplash
Social media is not just a tool to reach out to your audience. Rather, you can use it to develop a community and relationship around your company. And technology companies need to drill down on just that.
Opening up a Facebook or an Instagram page isn’t the only thing for social media marketing. You have to organize your whole business according to the platform you are using.
In a world that is literally driven by technology, it is no surprise that 86% of consumers looking to purchase an IT product take help from social media to help them decide the right fit.
As a technology company, how do you think you can leverage social media to boost your brand image? Let’s dive into the best pra find out!
Best Practices for Social Media Marketing for Technology Companies
Social Media Marketing for Technology Companies #1 — Putting Out Quality Content
Content is a must to attract your set of target tech audiences. Now, you cannot just give out vast chunks of content that are not helpful to the customers.
Prospective customers demand dependable sources of information in a subject that requires so much educational content.
Customers require sources that steer them to genuine answers for their business needs by high-quality content.
Post original information from your blog or website and content from other sources on themes that appeal to your audience. This is an excellent chance for your organization to promote itself as a thought leader in the market, especially in a field like technology.
Make yourself the go-to source for information. Your content establishes you as an authority on whatever topic visitors are searching for.
Clearly show that you understand their problem, that you know what can help, and that you're aware of any potential drawbacks or challenges. This helps to establish their trust in you and contributes to the development of your relationship.
Consistency throughout your channels is also a practical social media marketing approach for IT companies. So, make your firm easy to identify and recognize by ensuring your usernames and images are consistent across all platforms.
Remember to include links to your social media profiles in your blog and website and vice versa.
Social Media Marketing for Technology Companies #2 — Bringing Changes
Social media is all about keeping up with trends and joining the bandwagon of what people are doing. You also have to be trending on social media to put your word out to the world.
If you currently have a blog, then that’s great news. But don’t close the doors for other types of content. For example, you can share information in different formats on your social media to connect with more people.
According to research, posts containing images produce more significant interaction on social media. Videos, in particular, receive higher engagement rates on Facebook, as people enjoy sharing them.
To keep your social channels unique and entertaining, add a bit of humor to your content. If that’s not up to your alley, you could try spreading some educational knowledge too.
Here we can see GE teaching the viewer about Brine and the science behind cooking it.
Source: Pinterest
Social Media Marketing for Technology Companies #3 — Controlling Promotional Offers
Bringing too much attention to yourself or your company can never give a sound output. On the other hand, providing information about your IT firm or even promotional offers is integral to a social media strategy. Still, it cannot be the only thing you share.
You don't want to force your products and messages on customers constantly. You need to maintain a proper balance to have a fruitful outcome from your social media marketing.
Understand your buyer personas and consider how you might interact and communicate with them on social media.
Using social media to humanize your brand is a smart move as well. Demonstrate who is behind the logo to your viewers. For example, share a photo from a workplace event or activity to show off who you are. Don't be shy about displaying your personality.
Look at how Dell uses its Facebook page to promote products and engage with people. And it’s safe to say they are doing pretty good in their job.
Source: Facebook
Social Media Marketing for Technology Companies #4 — Scheduling Your Content
You want to publish regularly so that your audience perceives you as active but not so frequently that it becomes irritating.
For Facebook, 1 to 2 posts per day are sufficient; for LinkedIn, once per day during the week is perfectly adequate; and on Twitter, from 5 posts to up to 30 per day should work.
You'll want to experiment with post frequency to see what works best for your brand and community.
Another consideration is the duration of each post. Since tweets expire quickly on Twitter, you have only a small window to gain the most response from your followers.
And this is why you should recycle old blogs and repost previously published content.
Postfity is a fantastic management software tool for social media that can be very handy for scheduling your posts.
You can use Postfity to schedule your posts on Facebook, Twitter, Instagram, and other social media platforms. In addition, Postfity can give you alerts and push notifications to remind you to open your Instagram and post content.
Another way to go about it is to figure out when the optimal time is to post your updates. Once again, you'll want to evaluate and analyze this with your statistics. Postfity has your back for this as well!
You can rely on us for anything social media marketing-related. We provide up-to-date analytics to help you get an accurate picture of your progress.
Social Media Marketing for Technology Companies #5 — Engaging With People Actively
To be successful, you must incorporate the social aspect of social media into your approach. You can't just talk non-stop; you also have to listen.
Connect with other people and search for opportunities to join in on a present discussion.
As of 2018, 31% of the United States population mentioned that they expect a response within 24 hours of contacting a brand. Likewise, it is essential to reply to comments, messages and queries promptly on social media.
Interactive content is the future. You could get started with some ROI tools, interactive graphics, or assessments.
Apple shares personal stories on Instagram to emotionally bond with its customers. It creates a homely atmosphere, even on social media.
Source: Instagram
Content Types for Social Media Marketing for Tech Brands
Most people don’t really expect creative posts coming from tech brands. However, you can always stand out from the noise to generate better interaction.
We have mentioned a few of our favorite trendy types of content to set your social media game on fire.
1. Holiday Trends
As we shift to digital marketing, any business that wants a successful outcome during holiday seasons needs a solid social media presence.
Giving is a big part of the holiday season, and charities could use some help too. With so many people in need this season, your company can lend a hand.
You can also get festive by posting stories about interesting things and not just about your brand. Instagram story is perhaps the most prominent, but marketers may also share stories on Facebook and Twitter.
Your organization may change it up when it comes to what to publish in social stories.
Customers would undoubtedly want to know about any promotions or special offers you are running. But, of course, the same can be said for any charity works you organize or sponsor.
It's also a good idea to show your fans how you're spending the holidays. Your feeds will feel more personalized if you post pictures of your decors or any festive projects you're working on.
Customer loyalty is frequently enhanced through personalization.
2. Live Streaming
Tech companies are increasingly using video material as a marketing strategy to sell their products.
Live video is in high demand, and it's easy to see why. Text and photos can't match with the personal touch that a live stream brings to posts.
It's best to concentrate your efforts on one unique live event rather than a slew of difficult-to-manage video posts.
You can live broadcast to platforms like Instagram, Facebook, LinkedIn, and Periscope. This will let you create engaging content and help you rank higher in their feed algorithms.
You may also use social media streaming to lure viewers and bring them up to your website.
3. GIFs
A good GIF can make anyone giggle in the middle of a stressful day. GIFs are not only entertaining and innovative but a terrific addition to your social media marketing plan.
When you use GIFs to sell a product, service, or event, you can highlight the kinds of features that will tempt your target audience.
It also allows your audience to discover more about your service, product, or event without having to spend a lot of money.
Compared to other social media marketing assets, GIFs are simple to understand, making it easier for brands to communicate a better story. In addition, you can exhibit emotion in less than a minute by using the proper messaging.
Serious, amusing, educational, humorous, satirical, or informative GIFs are all possibilities. But, considering tech companies’ social media marketing, we recommend sticking to instructional and helpful content with a touch of witty humor.
4. Hashtags
Learning how to use a hashtag enables you to communicate with the audience and boost your social effect. Furthermore, you can do all these for no expense other than the time required to understand each platform and keep up with trends.
When used appropriately, hashtags assist individuals interested in your topic find what you're blogging about, increasing your influence and following.
We all know that personalization is favored in marketing, but it isn't just for customers. Indeed, you can turn any word or phrase into a hashtag, and you can join in on the famous ones, but why not go a level beyond and generate your own?
You can create a campaign or event-based hashtag that your audiences can use and take the brand recognition a level higher.
5. Polls
Polls and questions can increase the engagement with your audiences to a significant amount.
They require the least amount of work and increase the likelihood of a response.
Polls allow for the development of leads without putting audiences on edge. A social polls compelling experience adds value to both you and your followers. People are more willing to share information with you if you can provide some of your own first.
To acquire real, honest feedback, use your social media networks to communicate with your consumers. The majority of people will cheerfully give it out for free.
Direct feedback from your target audience can be a fantastic way to spot problems and enhance your product or campaign.
How Can Postfity Help with Social Media Marketing for Technology Companies?
If you want an all-in-one social media marketing tool at an affordable rate, Postfity is literally your best bet out there. You can get this in Android, iOS, and even Chrome extension for $14.99 a month.
We cover Facebook, Twitter, Instagram, LinkedIn, and Vkontakte!
Final Words
That’s all from us about the marketing tactics for your tech brands’ social media. Don’t forget to show your skills on social media and refrain from hurting anyone’s sentiment.
Being kind to the customers is always going to be helpful for your business. Try to keep your aesthetics and maintain a visually pleasing feed on Instagram like Apple is doing. Engagement with your customers has never been easier, thanks to social media.
Don’t forget to register for our 30-day free trial and check what features we have in store!
