Marketing Digital Products on Social Media - Why You Should Use Social Media to Promote Your Online Courses

January 14, 2020

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A guest post by Eric Gatsberg[/caption]

Are you keen to come up with social media marketing strategies that will help you sell your digital products? I don’t blame you.

Considering how countless knowledge commerce entrepreneurs have made thousands (if not millions) of dollars by marketing their online courses through social media sites, it’s natural for everyone to want their share of the proverbial social media pie.

In this guide, we’re going to look at why social media and digital product sales are like peanut butter and jelly — a match made in heaven.

If you’re still thinking twice about whether you should market your online courses through social media or if you should be focusing solely on other methods of marketing, then you need to continue reading.

1. Draw in targeted traffic with Social Media

Millions of people converge on social media platforms.

Facebook alone, has 2.45 billion active users. Instagram has 1 billion, and YouTube has 2 billion — that’s how massive social media has become. With that much traffic, it’ll be easier for you to fish your target audience and drive targeted traffic to your online course business.

What’s more, the nature of social media is such that people gather around their interests into “tribes.” People with similar hobbies, values and goals gravitate to digital communities on social media, so if you can identify where exactly your ideal customers are, and if you can find the right ways to provide value to these people on their community channels, then the opportunity is huge.

Let’s say you housed an online course business on a reliable k-commerce platform like Kajabi. You can then publish a series of social media posts that speak to your followers’ pain points and interests, and invite them to enroll in your online course by clicking a link that leads to your Kajabi landing page.

Because your post aligns with your audience’s interests, and because they’ve come to know and trust you, they are likely to click your link. And because of how easy it is to share content on social media, you are bound to get even more traffic the more your audience shares your social media posts.

2.  Help your website’s SEO with Social Media 

When your social media posts about your digital products generate lots of traffic and clicks, your website’s SEO also improves.

Here’s the thing. The more traffic your website gets through your social media posts, the more likely you’ll get links from people (specifically website owners) who visited your site —  you just need to blow their minds with your content.

Links, of course, are crucial to your site’s search rankings. Not only that, the more people visit your site, the more authoritative you become — increasing the chances of other industry influencers to write about you.

These are just some of the few great things that can happen to you as you garner major traffic via social media.

As your website’s SEO improves, your pages rise faster to the top of the search results, becoming among the first to appear when people search for terms relating to your digital products.

3. Connect and interact with people via Social Media 

One of the primary reasons why social media is ideal for marketing is people interact and foster relationships in these platforms. The same can be said for brands, even.

This opens the door to a plethora of chances to engage your audience and promote your products seamlessly and meaningfully.

Some of the best social media engagement tactics you can use, for instance, is to post links to valuable content published by authority blogs, respond to your audiences’ questions and comments, etc.

Social media is also perfect for connecting with influencers, experts, prominent people in your industry, media outlets, and even fellow marketers.

Once you participate actively and regularly in the platform, you’ll be able to establish a community. This opens opportunities for you to expose your brand and products meaningfully to your followers — whom you can then nurture into paying customers.

4. You can gain more insight about the dynamics of your audience via Social Media 

When marketing your digital products (or any product for that matter), it’s crucial that you know who you’re selling to.

Social media can help you with this.

By reading through the comments of your competitors’ posts, you’ll get a better idea of who your customers are, what they like, what their buyer behaviors are, and other questions like:

  • What kind of items do they often buy, and why?
  • What are their hobbies and interests?
  • What types of content do they like and share?
  • Which websites do they frequently visit?

Understanding your target audience more deeply helps you know their pain points and how your digital products can address their needs. That then helps you fine-tune your marketing strategies.

If you want to analyze your audiences' engagement metrics across the different social media platforms, get a free Postfity account and use the analytics section!

5. Bolster customer loyalty via Social Media

Customers aren’t just interested in buying your digital products, they’re also keen on interacting and relating with your brand.

They like to know more deeply what values your brand holds, how they align with theirs, and how your digital products can help improve their and other people’s lives.

Once they spot the similarities, they resonate and connect with you more quickly and continue to engage with your posts and purchase your digital products over time.

The initial common bond you share with your buyers lets you cultivate it continuously into a more meaningful one — leading to customer loyalty.

6. Reinforce your sales cycle with Social Media

Ultimately, social media helps reinforce your sales cycle and marketing campaigns — bringing you more sales.

The top social media platforms are littered with tons of features that enables you to be more creative, persuasive, engaging and even strategic when it comes to iterating on your marketing campaigns.

Through the social media sites, you can introduce your offers to your audience gradually and enticingly in various content formats and from social recommendations.

Eventually, this will influence your audience to try out your product, love it, and share it, turning people into loyal customers and natural endorsers.

Final thoughts

No matter which angle you look at it, marketing your digital products through social media sites will almost always yield great results — you just need to know how to use the platform properly.

What are some of the best strategies you can share with the readers about selling digital products through social media sites?

If you have ideas and questions that you’d like the community to discuss, feel free to add them in the comments section below.

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