There are more and more gamers all over the world. According to Newzoo (2020), the number of gamers worldwide reached 2.69 billion in 2020. The forecast says it can rise to 3.07 billion by 2023.
Source: Newzoo (2020)
To compare, according to Statista (2021), the overall number of social media users in 2020 reached 3.6 billion.
Source: Statista (2021)
According to the research by Currys PC World, the esports industry is already worth over a billion dollars. The forecast says that by 2022 this value may almost double.
Why social media is important for gamers?
Social media has become an integral part of gamers' everyday life. It provides a platform for gamers to share their gaming experiences with other people.
The idea behind social media was to enable people to communicate with each other and build social relationships. And now, what better way is there to build relationships with someone than sharing your interests and hobbies?
Social media is also great for advertising games, which in turn generates revenue for the developers.
Social media for gamers – which platforms should they use?
There are many different types of social media platforms available to gamers. Some may be better for certain games than others. For example, Snapchat is a great platform for single-player mobile games because it allows users to share pictures and videos with their friends in a private setting. Twitter is also a good choice for those who want to get more followers and likes on their posts, but it can be hard to find people who are interested in the type of game you want to play.
Some social media platforms are better for advertising your game or getting feedback on its progress from other gamers. For example, Facebook is one of the most popular social media platforms so it's a great place to start your marketing campaign if you have the budget and time available. Twitter is also good for getting feedback on gameplay features or bugs.
1. Social Media for gamers – Facebook
Facebook is a great platform that is gaining more and more popularity every day. According to Facebook Annual Report (2021) , FB monthly active users were 2.8 billion in 2020 with an increase of 12% year-over-year.
As a gamer, you can use many services on Facebook to reach the audience, such as:
- Gaming communities
- FanPages
- Advertisements
- Official Game Pages
- Videos, Images, and Content
No Facebook strategy is complete without including streaming live and tournaments. You should consider using Facebook to get your products in front of the largest captive audience.
2. Social media for gamers – YouTube
YouTube is used for a number of reasons, one of the main ones being marketing. You also might get a higher ranking on Google if you rank for certain keywords. That's sure going to attract some organic traffic.
Apart from that, YouTube is also a great place for gamers to promote their work. All the famous gaming gurus and streamers post videos on it with a significant viewership.
As a gamer, you can create many videos on YouTube, those can be:
- Tutorials
- Collaborations with other influencers/youtubers
- Advertisements
- Trailers
- Behind the scenes
3. Social media for gamers – Twitter
Twitter is a great way to connect with gaming communities. It's quick, simple to use, and can make your game seem more personal and interactive. You can also interact with diverse communities from all over the world.
Here is an example of Tweet by Neon Esports:
You can also use Twitter to connect with your audience/customer. They might ask for your account when you visit a gaming event/conference so it can serve as a more professional way to announce news and stay in touch.
The best thing about Twitter is that your audience is more likely to share your recommendations. With this in mind, why don't you get started with marketing on Twitter today?
4. Social media for gamers – Instagram
If you want to show off the visuals of your game, Instagram is a platform worth exploring. Not only does it allow for beautiful picture sets and short videos, but it's also easy for people to find you there.
It’s not only a visually oriented platform. You can actually sell products there as well. Use stories and reels for reaching your audience!
Want some inspiration? - look at the example below.
But eventually, this is a company that will rise to the top of its industry, and that starts with the influencers they have on board. What does this mean for you? You better grow your Instagram account if you want to tap into influencer marketing.
How social media can benefit your game career
Social media is a powerful tool to network with gamers, game companies, and other professionals.
Using social media can be a great way to learn more about the industry. It’s also a way to find out what other people are talking about in the industry, and it can lead you to new job opportunities. By developing social media, you can build:
- the community with your followers
- relationships with other gamers and go collab
- your image, become a gaming influencer and make collaborations with other companies and sponsors
There are many social media channels that you can use to get your voice heard in the gaming community.
The example you should follow – ESL gaming
Searching for inspirations? The ESL Gaming Company is a professional eSports gaming company. It has its headquarters in Cologne, Germany. The company is the world’s largest eSports company in terms of revenue and also the world’s largest eSports brand. Finally, the ESL Gaming Company also provides employment opportunities to gamers and has created an online matchmaking system for players of Counter-Strike: Global Offensive, Dota 2 and League of Legends.
Facebook posts
Instagram posts
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For Twitter you can schedule texts, images as well as videos. Choose time zones according to the medium and recipients.
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