Source: Rappler
As a business owner, using the power of social media for any campaign or brand promotion is the norm. Publishing various types of content through social media channels can really get your audience talking about your brand. Twitter is one of the most well-known platforms for engagement that has over 350 million users, as of 2023, with 330 million active users according to BankMyCell.
And with these numbers, any company (even small businesses) could pull off a successful social media campaign as long as it's done right. One proven method is through Twitter videos.
The Importance of Twitter Videos
Videos are more engaging than just text or static images. Plus, you can do a lot more with videos. You can tell a story, create a skit, and show behind-the-scenes footage. Twitter also reported that tweets with videos attract 10x more engagements than tweets without. In general, using videos on tweets can benefit your company and steadily increase your brand's visibility on social media.
How to Schedule a Video on Twitter: Step-by-Step!
One of the benefits of using a social media management tool is maximum productivity, and the same goes for scheduling Twitter videos. By creating a schedule of your Twitter videos, you can:
- Save time;
- Strategize and plan more efficiently (and be more focused on what you want to post or create);
- Stay organized and on top of everything that you have now;
- Track and analyze your progress.
Twitter has its own feature to schedule post tweets, but you can't schedule multiple tweets at once on multiple Twitter accounts. Luckily, you can do all of that with Postfity. So, here's the step-by-step guide on how to schedule a video on Twitter with Postfity:
Step 1: From your panel, click on the Calendar tab.
Source: Postfity
When logged in, you'll see the main panel where you manage all of your accounts. From the main tabs on top, simply click on the 'Calendar' tab to open up your pending posts or to create a new one.
Postfity also has a 'Social Tips' feature where the tool generates post ideas and a 'Holidays' feature that says the important holiday for a specific date.
Step 2: Click on The Post You Wish to Schedule.
Source: Postfity
All of your pending posts or suggested posts (by the 'Holidays' or 'Social Tips' feature) will appear on the Calendar page. You can even choose how to view your calendar by day, week, or month.
Just click on the date of when you want to post and start crafting your tweet.
Step 3: Create or Edit Your Post.
Source: Postfity
In the calendar, click on 'Use Post', then a dialog box will appear. In the box, your accounts are displayed, and below is a text box to type in your caption, or the text of your tweet.
To add your video, click on 'Add video' and it will open up your desktop's media library.
Step 4: Choose Your Date and Time, and Click 'Schedule' to Post Your Tweet.
Source: Postfity
Once you're satisfied with how the tweet looks, click 'Schedule' and choose your desired date and time of posting. There's also an option to change the timezone too. If you're not quite sure about your tweet, just choose 'Add draft' to save your post as a draft and come back to it later.
The Rundown on Twitter Videos and Post Scheduling
With four easy steps, you can effortlessly schedule Twitter videos using Postfity. Just remember to take note of these extra tips when it comes to Twitter video marketing:
- Keep your video and tweet short. Don't make long videos that people will find boring (which will lead to less engagement!). Having a short Twitter video along with a concise tweet can be more impactful and have a higher brand recall in the long run.
- Be inclusive. Make sure you have closed captions or subtitles on your Twitter videos, just in case users are watching with the sounds off.
- Publish high-quality videos. A well-made video is more likely to be clicked on than a badly-made one.
- Know the best time to post. The timing of when to post matters! Look into the optimal times each social media network has and study when your posts get the most interactions from your audience. This way, you can get maximum reach and engagement.
- Use the right tools. Scheduling multiple tweets can be a lot of work but with the right tools, managing your posts can be simple.
With these ideas in mind, it's important to know the needs of your business when it comes to social media marketing. Would you manage multiple accounts? Do you have a branding or personality that you want to establish? What type of content do you want to post? Do you need to schedule multiple posts from various social networks? There are a lot of factors to consider!
Source: Postfity
Thankfully, Postfity can solve your post-scheduling blues and offer more features (that you didn't even know you needed). Conveniently plan and schedule posts across all of your social media accounts, streamline your workflow with multiple team members or clients, edit images with the Social Media Graphics editor, and create URLs for all of your profiles (plus track and boost your traffic).
Postfity is perfect for any kind of business, agency, or enterprise. So, what are you waiting for? Sign up today.
Scheduling Twitter videos is a breeze with Postfity.
Get Started For Free
