How to promote a language school on Instagram? Find out all you need to know about promoting a language teaching business on social media from our interview with Laura Brinkley of Laura's IELTS Page!
Hi, I´m Laura and I’ve been teaching for around 10 years now. Although I’ve been teaching English for almost a decade, I only really found my passion for what I do a few years ago when I started building my website and my courses on my online learning platform.
I specialise in IELTS preparation and offer online and face to face classes to students around the world. I´m based in Colombia so at the moment all of my students are from Bogota. I have also taught students online who live in Saudi Arabia, India, and Egypt and found that they are very dedicated students and always do well in the IELTS test.
I decided to specialise in IELTS because I can really see an improvement in my students English level, having a goal really changes a person's attitude towards learning, and it’s possible to see an improvement quickly.
My website is www.LaurasIELTSpage.com - this is where I started, I will be offering more free materials in the near future.
I have had a Facebook page for a long time now too: www.facebook.com/LaurasIELTSpage
And more recently have set up my Instagram account: www.instagram.com/LaurasIELTSpage
Tell us how social media help you find clients and which social media are you using most
Which have you found most/ least helpful?
I would say that all social media is extremely useful. These days, it's important to be active on as many platforms as you can.
So far I haven’t used youtube but this is definitely one of the most important platforms available at the moment, especially if you’re interested in providing free learning videos for everyone to see
What kind of content do you share there? What kind of content have you found resonates most with your audience?
What kind of strategies have worked best for you and which have not been successful?
Consistency is the key, consistency means user engagement and more interest in what you do.
I used to upload posts to my Facebook page which were grammar, vocabulary, and tips for English learners but they weren’t my own material, so in the end,I stopped doing that and started making my own material.
How do you grow your followership?
How do you boost your engagement?
Do you analyse and measure your results? How?
Are social media a primary source of your leads?
Thanks for your time!
Do you have any questions about your marketing strategy for your language school/ online teaching business? Or how you can promote a language school on Instagram?
Write to anna@postifity.com and we’ll schedule a call to help you! :)
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