Some people claim that social media are not a good marketing channel for heavily B2B Companies - but Per of InLead - a Salesforce Partner company offering marketing and business solutions in Stravanger, Norway - has a different opinion.
"An online presence on social media is a must these days"
Even businesses offering B2B service now see the benefits of regular posting on Facebook and LinkedIn - for once, as social proof - and secondly - as a great brand-awareness and top-of-the funnel exercise.The client success case studies are especially popular as well.Per has a busy schedule though, so he opted for Postfity to batch work and schedule all his posts for the month.What kind of posts does a company specialising in Salesforce implementation share on their social media though?Per usually shared links to their blog - plus news from Nylex and Salesforce.He also uses his personal Twitter account to do research of industry trends.Linkedin proved to be the most effective social media platform for InLead.Related: B2B social media strategyYou can start scheduling your B2B posts too for free with Postfity now!
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