Instagram Insights 2024: 30+ Stats Every Savvy Marketer Should Be Aware Of

Are you looking for crucial data to shape your Instagram marketing strategy? Well, you are in luck because that’s what our guide is all about!

Instagram stands tall among social media platforms, consistently residing within the top 5 most-used platforms. Its evolution is relentless, unveiling new features each year,

• Think back to 2021’s reels, professional dashboard and desktop publishing
• 2022’s expanded shopping tools, story links sticker and find creators feature
• And 2023’s heightened emphasis on live and video content

Staying on top of these changes is critical in 2024; they’re the gears that drive your marketing engine. However, there’s a hitch: adapting to these shifts can be overwhelming.

That’s where our guide swoops in to save the day. It is packed with 30+ pivotal Instagram stats to help you navigate the dynamic landscape of the platform.

We’re not stopping there—we’ll also unveil a straightforward strategy to help you turn these Instagram stats into marketing gold.

Ready to unravel the secrets of Instagram’s 2024 playbook?

Let’s dive in!

About Instagram

Source: Unsplash

• Launch Date: October 6, 2010
• Ownership: Meta Platforms Inc.
• Monthly Users: Over 2 billion globally
• Rank Among Platforms: Rank 3
• Business Presence: Over 200 million business profiles
• Evolving Trends: Emphasis on video content

Instagram is a social media platform focused on visual storytelling through photos and videos. It’s a hub for personal expression, connecting users globally.

For brands and businesses, it’s a pivotal tool, offering direct engagement with audiences, showcasing products/services creatively, and fostering brand identity.

With over 2 billion monthly active users, its influence is unparalleled, enabling targeted advertising, influencer collaborations, and e-commerce integrations.

Instagram’s immersive features like Stories, Reels, and IGTV enhance brand visibility, driving customer engagement and loyalty, making it an indispensable platform for modern marketing strategies.

Related:Instagram Insights Simplified in 8 Easy Steps [PART 1]

What Are Instagram Stats and Why Are They Important?

Source: Unsplash

Instagram stats are crucial metrics showcasing the platform’s impact. These include user engagement, demographics, content trends, and business efficacy.

Stats include active user counts, engagement rates on features like Stories and Reels, the influence of influencer collaborations, advertising reach, and the evolving nature of content preferences.

Instagram stats reflect user behavior, aiding marketers in shaping effective strategies. They offer insights into audience preferences, helping businesses navigate trends, optimize content, and enhance brand visibility.

Here’s what makes Instagram stats important:

Related: Instagram Insights Part 2: Using Instagram’s Latest Features

30+ Important Instagram Stats for Marketers

Here are the 30+ crucial Instagram stats that every marketer must know to craft their Instagram marketing strategy:

General Instagram Stats

Source: Unsplash

Here are some crucial general Instagram stats for marketers:

1. Over 2 billion monthly active users

Instagram boasts a global user base exceeding 2 billion. This immense reach offers marketers a massive audience for engagement and brand promotion.

Source: DataReportal

2. 4th most visited website with 500+ million daily users

With over 500 million users visiting daily, Instagram is the 4th most visited website. This high traffic makes it an ideal platform for regular brand interactions.

3. 10th most-Googled term with 338 million searches

“Instagram” ranks as the 10th most-searched term on Google, showcasing substantial interest. This underscores the importance for brands to establish a robust online presence.

4. Only 0.1% solely use Instagram

Just 0.1% of users exclusively rely on Instagram. This highlights the necessity for marketers to diversify strategies across multiple platforms.

5. 23.92% of 4.18 billion mobile internet users engage monthly

Nearly a quarter of active mobile internet users – 23.92% engage with Instagram monthly. This accentuates its significance in mobile-focused marketing strategies.

6. Shares 3rd most-used social spot with WhatsApp

Instagram’s global social media relevance is evident, sharing the third most-used spot with WhatsApp. This presents marketers with a substantial platform for impactful campaigns.

Source: Statista

Related: All About Instagram Reels Analytics for Video Creators in 2023

Instagram User Stats

Source: Freepik

Here are some important Instagram stats about users that marketers can use:

7. Roughly 85% of Instagram’s audience is under the age of 45

The majority, about 85%, of Instagram users fall under the age of 45. This demographic skew toward younger users presents a prime market for brands targeting a youthful audience.

Source: Statista

8. Only 8% of Instagram’s user base comprises teenagers

Contrary to common perception, only 8% of Instagram users are teenagers (13 – 17 years). This indicates a diverse user base beyond just younger demographics.

9. One-third of Instagram users hail from the Asia-Pacific region

Around one-third of Instagram’s user base comes from the Asia-Pacific region. This diversity in geographical distribution emphasizes the platform’s global reach for marketers targeting diverse markets.

10. Females make up 48.2% of Instagram’s user base

Almost half of Instagram’s users, accounting for 48.2%, are females. This gender parity showcases the platform’s appeal among both genders, offering a balanced audience for marketers.

Source: Statista

11. Instagram reigns as the favored platform among social media users aged 16-34

Among social media users aged 16-34, Instagram stands as the preferred platform. This age group preference underscores the platform’s popularity among younger audiences, making it a vital space for brands targeting this demographic.

Related:Instagram Marketing 2023: 11 Powerful Tips [+ Free Content Scheduler Tool]

Instagram Usage Stats

Source: Unsplash

Here are some key Instagram stats about the platform’s usage:

12. Instagram users spend an average of 30 minutes per day on the platform

Users typically invest around 30 minutes daily on Instagram. This consistent engagement presents ample opportunities for brands to connect and engage with their audience.

13. On average, Instagram users dedicate around 12 hours per month to the app

Monthly, users devote approximately 12 hours to browsing through Instagram. This cumulative time signifies a substantial user commitment, making it a valuable platform for marketers to showcase their content.

14. Every minute, approximately 66,000 photos find their way onto Instagram

The platform sees a staggering rate of 66,000 photo uploads every minute. This volume emphasizes the constant stream of content, requiring marketers to produce engaging material to stand out amidst the competition.

15. 38% of users visit Instagram multiple times

Nearly 38% of users revisit Instagram multiple times a day. This high frequency of visits provides marketers with multiple touchpoints to engage with their audience throughout the day.

16. Lionel Messi’s post-2022 FIFA World Cup victory pic topped Instagram with 61M+ likes

A post by Lionel Messi celebrating his 2022 FIFA World Cup victory amassed over 75.6 million likes, showcasing the platform’s potential for content virality and massive audience engagement.

Source: Instagram

17. 9.5% of Instagram’s users, possibly 95 million, are bots, leading to a $1.3 billion loss for marketers

A notable 9.5% of Instagram’s users are potentially bots, amounting to an estimated 95 million accounts. This prevalence of bots poses challenges for marketers, potentially leading to a significant loss of around $1.3 billion due to fraudulent engagements.

Related: 28 Instagram Tools To Boost Your Instagram Marketing Strategy In 2023

Instagram Follower Stats

Source: Freepik

Here are some important Instagram follower stats for marketers:

18. The most followed Instagram account is @Instagram

The @Instagram account holds the record for the most followers (663 million) on Instagram, exemplifying the platform’s prominence.

Source: Instagram

19. Brands often collaborate with micro-influencers who typically have 50,000 to 100,000 followers to endorse their products

Micro-influencers, with follower counts ranging from 50,000 to 100,000, are frequently engaged by brands for product endorsements due to their engaged and niche audiences.

20. More than half of users, specifically 53.62%, possess fewer than 1,000 followers

A significant majority, accounting for 53.62% of users, have follower counts below 1,000, showcasing the prevalence of smaller followings among users.

21. Around 38.03% of users boast follower counts ranging from 1,001 to 10,000

Nearly 38.03% of users fall within the range of 1,001 to 10,000 followers, highlighting a substantial segment with mid-range followings.

22. Roughly 6.2% of users maintain follower counts ranging from 10,001 to 50,000

A minority, approximately 6.2% of users, possess follower counts between 10,001 to 50,000, representing a smaller yet significant segment of moderately sized accounts.

23. Only 0.27% of users boast follower counts ranging from 500,001 to over 10 million

A very small percentage, only 0.27% of users, have follower counts exceeding 500,000, indicating the rarity of accounts with exceptionally high followings.

24. Cristiano Ronaldo leads with the most followers among men on Instagram with 612 million followers

Cristiano Ronaldo holds the record for the most followers among men on Instagram, showcasing immense popularity and influence.

Source: Instagram

25. Selena Gomez tops the women’s category with 430 million followers

Selena Gomez leads the women’s category with 430 million followers, demonstrating substantial engagement and influence among female users on the platform.

Source: Instagram

These crucial Instagram follower stats serve as our compass in navigating the platform’s dynamic landscape. They offer invaluable insights into the audience’s behavior, preferences, and engagement patterns.

Related: 5 Must-Have Tools for Busy Business Owners to Tame Their Instagram Inbox

Instagram Business Stats

Source: Freepik

Here are some important Instagram stats related to businesses:

26. 200 million Instagram users visit at least one business profile daily

This stat highlights the high engagement with businesses on Instagram, signifying a substantial opportunity for brands to connect with users interested in their products or services.

27. 90% of Instagram users follow at least one business

With a high percentage of users following businesses, it showcases the platform’s effectiveness as a space for brand-consumer interactions and engagements.

Source: Instagram

28. 81% of Instagram users discover new products or services on the platform

Instagram serves as a significant discovery platform for users, emphasizing its importance for brands to showcase their offerings effectively.

Source: Facebook

29. 50% of Instagram users follow at least one brand

Half of the user base actively follows brands, indicating the potential for businesses to build dedicated audiences and cultivate brand loyalty.

30. Sales witness a 37% boost with product-tagging features

The inclusion of product-tagging features on Instagram significantly enhances sales, showcasing the platform’s capability as a sales-driving tool for businesses.

31. 70% of conversations in Instagram DMs result in conversions with customers

Direct message conversations on Instagram have a high conversion rate, making it an effective channel for brands to engage with customers and drive conversions.

32. Instagram is utilized by 97.6% of marketers in the United States

The platform’s near-universal adoption among marketers in the US underscores its effectiveness for marketing strategies and campaigns.

33. 20.9% of social media users engage with influencers or experts on social platforms

This statistic highlights the importance of influencer marketing on Instagram, showcasing the platform’s role as a hub for influencer collaborations.

34. 62.4% of social media users utilize Instagram to follow or research brands and product

A significant portion of users actively use Instagram for brand discovery and product research, solidifying its role as a platform for brand visibility and consideration.

35. On average, an Instagram Business account shares 1.55 main feed posts daily

This stat reflects the regular content sharing frequency for businesses on Instagram, highlighting the importance of consistent and engaging content.

36. 44% of Instagram users shop on the app weekly

The platform’s e-commerce capabilities result in a considerable number of users making weekly purchases, emphasizing its role as a sales-driven platform for businesses.

Related:The Secret to Creating a #Winning Instagram Hashtag Strategy in 2023

Instagram Stats About Stories

Source: Unsplash

Here are some important Instagram stats about Stories that marketers can use:

37. 500 million Instagram accounts use Instagram Stories every day

This stat demonstrates the widespread adoption and popularity of Stories, making it a highly utilized feature on the platform, offering businesses a prime avenue for engaging with their audience.

Source: Statista

38. 62% of people say they have become more interested in a brand or product after seeing it in Stories

Stories have a significant impact on audience interest, influencing their perceptions and driving engagement with brands or products showcased within Stories.

39. 70% of users view Instagram Stories every day

A high daily viewership percentage emphasizes the extensive audience engagement with Stories, making it an effective tool for businesses to reach their audience consistently.

40. 40% of Instagram users share Stories daily

Users actively participate in Story sharing, indicating the potential for user-generated content and organic brand advocacy through Stories.

41. 36% of businesses use Instagram Stories for product promotion

A significant portion of businesses utilizes Stories to promote their products, recognizing its effectiveness as a marketing tool for reaching and engaging with their audience.

42. 67% of users engage with branded Stories

Branded Stories enjoy a high engagement rate, indicating that users are receptive to and interact with content from brands within the Stories format.

43. Revenue from Instagram Stories ads is projected to rise to $20.03 billion in 2023

The forecasted increase in revenue from Stories ads signifies the growing value and effectiveness of utilizing Stories for advertising purposes, indicating its potential for generating significant returns for businesses in the coming years.

Related: How To Calculate Your Instagram Engagement Rate For The Best Results

Instagram Stats About Reels

Source: Freepik

Here are some important Instagram stats about Reels for marketers:

44. Users watch more than 140 billion Reels on Instagram and Facebook on a daily basis

This stat showcases the high engagement and viewership of Reels among Instagram users, making it a popular and frequently accessed feature on the platform.

Source: Instagram

45. More than half of the content shared in messages comprises Reels on Instagram

Reels play a substantial role in direct messaging on Instagram, demonstrating their popularity in private interactions among users.

46. 53.7% of U.S. marketers plan to employ Instagram Reels for influencer marketing

A significant percentage of marketers in the US intend to utilize Reels for influencer collaborations, recognizing its potential as an effective platform for influencer marketing campaigns.

47. Roughly 21% of adults from Gen Z in the US engage with Reels every week

Gen Z, a key demographic, actively engages with Reels weekly, indicating its relevance and popularity among younger audiences.

48. On Instagram, Reels garner 22% more engagement compared to regular video posts

Reels outperform regular video posts in terms of engagement, highlighting their effectiveness in capturing audience attention and fostering interaction on the platform.

Related: A Content Creator’s Ultimate Guide: What Is The Best Time To Post On Instagram In 2023?

Instagram Engagement Stats

Source: Freepik

Here are some important Instagram stats about engagement on the platform:

49. Compared to images, Instagram videos secure 21.2% higher engagement rates

Videos on Instagram demonstrate a higher engagement rate than images, indicating that dynamic content tends to captivate and involve the audience more effectively.

50. Instagram boasts 58% higher engagement per follower compared to Facebook

The engagement per follower metric indicates that Instagram users tend to be more actively engaged with content compared to Facebook users, highlighting the platform’s effectiveness for audience interaction.

51. Data indicates that Instagram users are notably more engaged with content around 8 pm

Engagement peaks around 8 pm, suggesting that this time is optimal for posting content when the audience is most active and receptive.

Source: Hubspot

52. Images featuring faces outperform those without by nearly 38% in terms of performance

Content with faces tends to garner higher engagement rates, suggesting that human-centric visuals resonate better with the audience on Instagram.

53. The average brand engagement rate on Instagram is 1.9%

This stat reflects the average engagement rate for brands on Instagram, showcasing the typical level of interaction brands receive from their audience.

54. The average engagement rate for all post types is 0.71%, 0.59% for photo posts, 1.26% for carousel posts, and 1.23% for Instagram Reels

Different post types yield varying engagement rates, with carousel posts and Instagram Reels generally generating higher levels of engagement compared to photo posts.

55. The average Instagram engagement rate for business accounts with less than 10,000 followers is 0.98%

Smaller business accounts with fewer followers tend to have a slightly higher engagement rate, suggesting that smaller communities might yield more active engagement.

56. The average Instagram engagement rate for business accounts with follower counts of 10,000 -100,000 is 0.68%

As follower counts increase within this range, the engagement rate for business accounts tends to decrease slightly, implying a potential decline in engagement as the audience grows larger.

Related: 11 Proven Tactics To Boost Engagement On Instagram For 2023

Instagram Ads Stats

Source: Freepik

Here are some important Instagram stats about ads for marketers:

58. In 2022, Instagram’s advertising revenue reached $43.28 billion

This figure indicates the substantial revenue generated through advertising on Instagram, highlighting its position as a lucrative platform for businesses to invest in advertising.

59. India boasts the largest Instagram ad audience, trailed by the United States and Brazil

This statistic identifies the top countries with significant audiences for Instagram advertising, providing insights for global marketers targeting specific regions.

Source: Statista

60. 61% of Instagram’s advertising audience is aged 18 to 34

The majority of Instagram’s advertising audience comprises young adults, emphasizing the platform’s appeal to advertisers seeking to reach this demographic.

61. Video ads generate three times more engagement compared to photos

Video content on Instagram drives significantly higher engagement rates, making it a highly effective format for advertisers looking to capture audience attention and drive interaction.

Source: Target Video

62. eMarketer forecasts final ad revenue estimate for 2023, reaching $50.58 billion

The projected increase in ad revenue for 2023 underscores the platform’s continual growth and attractiveness for advertisers, indicating sustained investment and potential opportunities for brands.

Source: Insider Intelligence

63. Instagram has over 2 million active advertisers

This statistic showcases the popularity of Instagram as an advertising platform, with a substantial number of advertisers leveraging its features to reach their target audiences effectively.

Related:Top 5 Ad Copy Generators That Will Help You Write Better Ads

Benefits of Instagram Stats and Insights for Marketers

Source: Freepik

Here are some benefits of using Instagram stats and insights for marketers:

1. Better understanding of the audience

Instagram stats and Insights provide detailed information on who your followers are, including their age, gender, location, and even when they’re most active on Instagram. This information can help you tailor your content to your audience’s preferences and optimize your posting schedule to reach them when they’re most active.

2. Improved content strategy

Insights can help you identify which types of content your audience engages with the most, allowing you to create more effective content that resonates with your followers.

3. Track progress over time

Instagram stats and insights can help you track your account’s performance over time, allowing you to see how your content performs and make data-driven decisions to improve your strategy.

4. Plan your campaigns and strategy

Insights can help you track your progress over time, allowing you to see how your content performs and make data-driven decisions to improve your strategy. You can also use Instagram stats to identify the best times to post, which types of content perform best, and which hashtags are most effective.

5. Measure the success of your campaigns

Insights can help you measure the success of your campaigns by tracking metrics such as reach, impressions, engagement, and more.

6. Stay ahead of the competition

By using Instagram stats to track your performance and identify trends, you can stay ahead of the competition and ensure that your content is always fresh and engaging.

Related:Gen Z Marketing: Reaching Your Audience How They Want

How to Get Instagram Stats and Insights?

Source: Instagram

You can get Instagram stats and insights through various methods and tools available on the platform:

1. Instagram Insights

Instagram provides a built-in analytics tool for business accounts. Access Insights by tapping the bar graph icon on your profile. It offers data on impressions, reach, engagement, audience demographics, and content performance.

2. Third-Party Analytics Tools

Several third-party tools offer more comprehensive analytics than Instagram Insights. Tools like Simplified provide in-depth analytics and custom reporting.

3. Social Listening Tools

Tools like Simplified help monitor brand mentions, sentiment analysis, and audience conversations across Instagram, providing insights into customer perception.

4. Ad Manager

Utilize Instagram’s Ad Manager to track the performance of paid campaigns. It offers detailed insights into ad reach, impressions, clicks, and conversions.

5. Exporting Data

Instagram Insights allows exporting data for further analysis. Marketers can export data on posts, stories, audience demographics, and more for deeper analysis using spreadsheet software.

Related:Guide to Conducting An Effective Audit of An Instagram Account in 2023

Tips to Use Instagram Stats to Enhance Your Marketing Efforts?

Source: Freepik

Leveraging Instagram stats and insights effectively can significantly enhance your marketing strategy. Here are some tips:

1. Understand Your Audience

Use demographic data to understand who your audience is. Tailor your content to their preferences, interests, and behaviors.

2. Content Optimization

Analyze the performance of different content types—photos, videos, carousels, etc. Identify what resonates most with your audience and create more of that content.

3. Timing is Key

Check the active hours of your audience. Post when your followers are most engaged to increase visibility and interaction.

4. Hashtag Strategy

Assess the performance of hashtags used in your posts. Identify the ones bringing the most engagement and use them strategically in future posts.

5. Engagement Analysis

Dive deep into the engagement metrics—likes, comments, shares, and saves. Understand which posts spark conversations and encourage sharing. Engage with comments to foster a community.

6. Story Insights

Analyze your Instagram Stories metrics to understand completion rates and interactions. Optimize your Stories’ content based on what keeps your audience engaged.

7. Follower Growth Patterns

Look for spikes or drops in follower count. Correlate these with specific events, campaigns, or content to understand what works and what doesn’t.

8. Referral Traffic

If you have a business profile linked to a website, track how much traffic comes from Instagram. Identify which posts or campaigns drive the most traffic and conversions.

9. Ad Performance Analysis

If you run ads, study the ad performance metrics closely. Understand what ad formats, targeting, or content types yield the best results.

10. Competitor Analysis

Compare your Instagram stats to competitors or similar profiles. Understand what strategies they might be using successfully and adapt them to your advantage.

11. Set Goals and KPIs

Define clear objectives based on insights. Whether it’s increasing engagement, growing followers, or driving website traffic, set measurable goals aligned with your data.

12. Iterate and Experiment

Use Instagram stats and insights to inform your future content and strategy. Experiment with different approaches based on what the data suggests and iterate based on performance.

Related:Evergreen Instagram Post Ideas To Try For Your Business In 2023

Harness the Power of Instagram Insights With Simplified

Source: Simplified

If you want to turn Instagram stats and insights into actionable strategies, use Simplified!

Powered by AI, Simplified offers robust social media analytics features tailored specifically for Instagram.

It serves as your comprehensive dashboard to track vital Instagram metrics and gather real-time data on the latest trends shaping the platform.

With Simplified’s Social Media Analytics Tool, you can:

1. Get a complete analytics overview

2. Check insights for multiple channels

3. Customize your reports

Here’s how Simplified can help you:

Source: Simplified

Source: Simplified

Source: Simplified

Source: Simplified

Simplified stands as an invaluable ally for marketers seeking to transform raw Instagram data into actionable strategies, enabling them to adapt, refine, and excel in their social media endeavors.

Related:How to Schedule Instagram Posts, Reels & Stories for Free in 2023

How to Use Simplified’s Social Media Analytics?

Download Analytics reports in PDF or PNG for Instagram

https://youtube.com/watch?v=xgKsSjBE2A4%3Fshowinfo%3D0%26autoplay%3D0

If you want to use Simplified’s social media analytics tool to get Instagram stats and insights follow these steps:

1. Navigate to your Dashboard and access the ‘Calendar’ tab located on the left sidebar. Click on ‘Analytics.’
2. Select the specific Instagram account you wish to analyze. Customize the metrics displayed by accessing the dropdown menu at the top right corner.
3. Generate your social media analytics report by clicking on the ‘+ New Report’ button. Choose between PDF or PNG format for download.
4. Review and delve into your results to gain valuable insights!

Related:The 10 Best Social Media Analytics Tools to Help You Track Your Growth

What Else Marketers Can Do With Simplified?

Source: Simplified

Social media analytics is just one tool Simplified offers; there are a lot more features marketers can use.

Simplified offers a tailored toolbox for Instagram users—individuals, marketers, and businesses alike. From crafting content and managing accounts to scheduling posts and analytics, it’s the all-in-one solution to efficiently plan, execute, and evaluate successful Instagram marketing campaigns.

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