Great news for marketers using Instagram Insights: they are now available for 60 days! You can view your account insights for any time period within the past 60 days instead of 30 like it was until now.
Instagram is an online photo- and video-sharing social networking service owned by Facebook, Inc. Since October 2013, users can upload pictures and videos to the service directly from a mobile device or through a third-party application.
In the present day, Instagram is one of the most popular social media networks in the world with more than 700 million monthly active users.
What is Instagram Insights and how can it benefit your brand?
Instagram Insights is a tool that can help you track your followers and their behaviors. It can also be used to see how they react to certain posts or content.
The insights can be used for many things such as seeing which of your posts are the most popular, tracking what kind of device your followers use, and knowing when your followers are most active on Instagram. Instagram Insights can help provide you with more information about your followers in order to better serve them and better promote your brand.
* Instagram Insights is available only for business accounts.
How to access Instagram Insights?
Instagram Insights is a great way to monitor your Instagram account’s performance. It analyses user engagement and can show you where you need to improve.
Go to the Instagram App and open your profile. Right under the description of your profile, you will spot the “Insights” button. Click on it to see the overview. Alternatively, you can open the Instagram menu and choose “Insights” there.
After you open it, you will get access to many analytics tools.
Instagram Insights – overview available even for 60 days
Once you access Insights, you will be able to track your account’s performance. Remember about changing the range of dates that suits you. Now Instagram data is available for 60 days. You can change dates in the left upper corner of the Insights page.
Now, let’s look at which tools might be useful and what you can do with them.
1. Measure reach
Click on the “Accounts Reached” section. You will see there the number of unique accounts that have seen any of your Instagram content.
Within this category, you will also access information about:
- Content type and its comparison to follower/non-followers accounts
- Top Posts, Stories and Reels
- Impressions – how many times your posts were seen
- Profile Activity (profile visits, website taps, email button taps)
2. Track audience
You can also analyze your audience, so in this way, you will get to know your followers better. It might be a very beneficial tool as, for example, you will be able to say when your audience is the most active, and when you should post. Within this category, you will be able to check:
- Followers number and growth
- Top Locations (cities and countries)
- Age Range
- Most Active Times
3. Check Content Interactions
Last but not least – content interactions. This means you can see how many people reacted to your content. Within this category, you will be able to check:
- Post Interactions (likes, comments, saves)
- Story Interactions
- Reels Interactions
Alternative tool – Postfity
Postfity, launched in 2014 is a great, functional platform where you can schedule your social media posts, but also – you will get access to many marketing services such as video scheduling, post drafts, tracking, social media analytics, cover and group scheduling (only for Facebook), graphics, post ideas and much more. It is the perfect tool you need for managing your Instagram account.
We offer our services on the most popular platforms such as Instagram, Twitter, Facebook, LinkedIn, Vkontakte – the ‘Russian Facebook’. We have over 150,000 users happy with our services. And yes – with Postfity you can schedule your posts: graphics and videos, add more clickable links to your Insta bio (with Postfitys MyList.bio), work in teams and
Analyse Instagram performance with Postfity
You can easily analyse your Instagram page with Analytics. Choose the appropriate Instagram account and go to the “analytics” tab, where you can generate easy-to-read charts. You will be able to compare the results, as you can see in the photo below.
You can also choose the appropriate date range as well as add more charts.
Thanks to Postfity’s tool, you can easily analyze the most important Instagram Insights most efficiently! You can also compare the charts and results, which can give you even more ideas on how you can improve your content.
Check the pricing here!