How to Use LinkedIn Stories for Your Business

September 8, 2021

LinkedIn has over 756 million users all around the world (LinkedIn, 2021).  Comparing to Facebook with 2.74 billion users, it might not look so impressive. However, if you think about LinkedIn as the platform focused specifically on business it is worth noticing. 

LinkedIn users map

Source: LinkedIn, 2021

What are LinkedIn Stories? 

LinkedIn Stories is a quite new feature on LinkedIn that lets you share updates and content quickly and easily. It’s a great way to share professional updates that won't interfere with your workday. LinkedIn defines this update as a way to help people "build and maintain their professional identity while on the go". The feature also includes a private inbox where users can send messages, accept invitations, and see updates from connections.

It is much like Instagram Stories that allows users to share images or videos that last for just 24 hours. The LinkedIn Stories can be accessed from the home page and through notifications throughout the user's day. LinkedIn stories are simple and easy to use. All you need to do is create the story, add text, images, and video, and publish it. You can also save stories as drafts or delete them if you want to start over.

The Complete Guide to LinkedIn Stories

The Complete Guide to LinkedIn Stories is a comprehensive guide that walks you through the process of using LinkedIn Stories to create and share your stories. It provides an overview of how the feature works, as well as ideas for what types of content you might want to include. It also has some great tips for how you can maximize your reach by adding hashtags or promoting on LinkedIn.

#1 Why Are LinkedIn Stories Important?

It has been speculated that this feature will push LinkedIn into the social media space, which is currently dominated by Facebook and Instagram.

It's not just about connecting with your followers but also about showcasing how your company is doing with its products/services etc. With this, you can engage more audiences who are not just looking for marketing sales pitches from you on a daily basis.

#2 How to Create Engaging Images for Linkedin Storytelling Campaigns

In the modern world, storytelling is a form of communication that captures people's attention. In this section, we will briefly discuss how to create engaging images for Linkedin storytelling campaigns.

Images are a crucial part of any Linkedin campaign. One way to make them more engaging is by placing the images in a grid. This creates an interactive experience that engages users and drives up engagement rates. Another way to create an interactive experience is to add a call-to-action button at the end of each row or column of images - this can be beneficial because it gets user's attention and encourages them to engage with your content by clicking on it. Lastly, it can be important for entrepreneurs and business owners to find their own style when designing images for LinkedIn storytelling campaigns so they can stand out from other companies.

Pro tip: Hard to find perfect picture? You can easily create attractive image from text with Snapshot generator.

#3 Share “behind the scenes” content 

LinkedIn stories are a great way to showcase what happens at your company. They help potential customers find out more about your company and they can also serve as a marketing tool for current customers. When sharing clips from live events on LinkedIn stories, make sure that you highlight aspects of your company that connect to the event and would appeal to those who watch it at home on their computer or on their phone.

#4 Host a corporate Q&A

First, to get questions you can ask your audience through a traditional post or just direct messages. Remember to do that in advance. A Q&A on stories will showcase the people behind your brand. It’s a great way to share your brand story and connect with current and prospective customers.

Hosting a Q&A on stories is a great opportunity for you to get in touch with your customers and talk about their problems, concerns, and interests. They can answer any questions that customers have about the products or services you offer.

#5 Use Stories to grab attention to your posts

LinkedIn Stories might help you to grow the reach of your posts. Use them to share info about your newest publication or to announce something is coming.

Last chance to try stories out!

LinkedIn has decided to finish its "Stories" experiment. You won't have the opportunity to try it out after the end of September. Unfortunately, if you want to try it, better do it now! It might be too late in a couple of weeks.

Be consistent 

To create engagement, you need to remember about being regular. Post content, not only stories, regularly, so in this way, you will gain more audience. Sometimes it might be difficult to remember about posting content to all of your social media. That’s why you should check some tools that can help you with planning them. One of the best social media schedulers is Postfity.  

Postfity is a social media planner where you can plan your posts on different social media such as LinkedIn, but also Instagram, Facebook, Twitter, and VKontakte. You will also get access to many marketing services such as video scheduling, post drafts, tracking, social media analytics, cover, and group scheduling (only for Facebook), graphics, post ideas, and much more. It is the perfect tool you need for managing your Instagram account. 

Postfity offer

We have over 150,000 users happy with our services. 

Check the pricing here!

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