Photo by Kerde Severin from Pexels
Today, Instagram boasts a whopping 1 billion monthly active users. Roughly 90% of Instagram users follow at least one brand. This means you’re missing out on a huge demographic if you’re yet to open a business Instagram account.
Almost every social media network today emphasizes photos, videos, and other rich media. And Instagram is just the platform to incorporate into your marketing mix for seamless cross-posting. You can also schedule your posts across various time zones to ensure maximum engagement.
That said, it’s time you grasped your followers’ attention through visually rich stories. Here’s a short guide on opening a business Instagram account and making the most out of it.
How To Open Business Instagram Account
The simplest way to create a business Instagram account is to convert your personal account into a professional one. Here’s how you do it.
Step 1
Log in to Instagram and go to your profile by tapping on the profile icon.
Step 2
Select the hamburger-like icon at the top right corner of the screen.
Step 3
Tap on ‘Settings’.
Step 4
Select the ‘Account’ option.
Step 5
Scroll down and select ‘Switch to Professional Account’.
Step 6
Now, all you have to do is choose your niche. Select the industry that best describes what your business is about. You can also choose whether or not your niche will remain visible on your business profile.
Step 7
You’re all set! Select ‘OK’ to get started with your business Instagram account.
Making The Most Out of Your Business Instagram Account
1. Curate an eye-catching bio
If you want to ensure a killer first impression, adding a killer bio would be the first step. Your bio is the section where you specify what your brand is about with a tint of creativity. The goal is to hook users enough to scroll through your content.
Once they realize your content is catered to their interests, it will entice them enough to follow you. Don’t forget to insert a call-to-action for your target audience. Moreover, your bio is the only section where you can mention a clickable link. But don’t limit yourself to sharing your brand’s website link only.
Share your latest piece of work. Add your website’s landing page. You can also insert your app download link and event purchase tickets.
2. Use hashtags
Leveraging Instagram hashtags can be a brilliant way to expand your reach. When users search for a specific hashtag they’re interested in, Instagram displays all posts related to that hashtag. Inserting relevant hashtags thus helps you reach your targeted audience and increase brand visibility.
Make sure you research your audience well before using relevant hashtags on your posts. See what’s trending among them. Steer clear of banned hashtags, though. You don’t want your Instagram marketing efforts playing an UNO reverse card on you by getting you penalized or shadowbanned.
3. Post consistently
The key to acing your Instagram marketing strategy is posting consistently. This will keep your audience intrigued and maximize your reach.
If you’ve just started your business account, it’s best practice to post 2-3 times every day. After a while, post at least once on a regular basis. Make sure you’re posting your content at a time when the majority of your followers are active.
Final Thoughts
If consistent posting and keeping track of all your social media content seem too much of a hassle, you can use Postfity to schedule your posts throughout different time zones and assess which of your posts perform best in regard to engagement rate. This will help you redefine your Instagram marketing strategies accordingly.
Ready to create a brilliant Instagram marketing strategy for your business?Register right away!
