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Why link Facebook to Instagram, you ask?
Because connecting two of these social media giants can help you share your content seamlessly. You can even share ads from your Facebook Newsfeed to your Instagram feed and integrate third-party apps that will simultaneously work on both platforms.
Linking Facebook to Instagram will help you engage with your fanbase better. It helps brands garner higher reach and gain more exposure. Moreover, the Instagram algorithm, by default, emphasizes posts with increased engagement. This means any additional likes and comments on Facebook can essentially help your posts rank higher.
Through linking Facebook and Instagram, cross-posting has never been easier. Confused about how to connect Facebook to Instagram? Here’s a simple guide.
How To Link Facebook To Instagram
There are two ways to link Facebook and Instagram. You can either do it from your Facebook account or from the Instagram app. Here’s a rundown of both the methods.
Method 1 - Link Facebook To Instagram
How To Link Facebook To Instagram Step 1
Log into Instagram and tap on the ‘profile’ section.
How To Link Facebook To Instagram Step 2
Select the parallel three-lined icon at the top right section of the screen.
How To Link Facebook To Instagram Step 3
Tap on ‘Settings’.
How To Link Facebook To Instagram Step 4
Go to ‘Account’.
Step 5
From the given options, select ‘Sharing to Other Apps’.
How To Link Facebook To Instagram Step 6
Instagram will then display a series of social media networks with which you can link the platform, including Twitter, Ameba, Tumblr, etc.
Tap on ‘Facebook’.
How To Link Facebook To Instagram Step 7
Next, Instagram will redirect you to Facebook so that you can sign in and permit Instagram to link to Facebook.
How To Link Facebook To Instagram Step 8
Once you’ve logged in, all you need to do is tap on ‘Yes, Finish Setup’, and you’re all good to go! Instagram will then display your linked Facebook account. You can now share Instagram stories and posts on Facebook, all with a simple tap!
Method 2 - Link Instagram To Facebook Page
If you want to link your Instagram account to your Facebook page, here’s what you’ll need to do.
Note: In order to link to your Facebook page, you might have to convert your personal account to a business Instagram account.
Step 1
Go to Facebook and select the three-lined icon at the bottom right corner of the screen.
Step 2
Go to ‘Pages’.
Step 3
Facebook will view all the pages you manage. Tap on your desired page and select the ‘Settings’ icon at the top right corner of the screen.
Step 4
From the given list of options, select ‘Instagram’.
Step 5
Facebook will then display your Instagram profile. Tap on your profile and follow all the steps accordingly. Note that you must be an admin of the Facebook page you want to link to your Instagram account.
Making The Best of Both Worlds
You’ve linked Facebook and Instagram, but now what? Are you supposed to stay put thinking that’ll help your brand reach all the heights it ever needed?
Absolutely not. Linking Facebook and Instagram is only the tip of the iceberg. To make the most out of your Facebook and Instagram accounts, you ought to create, schedule, and engage.
Creating quality content is definitely the most crucial aspect of social media marketing. Once you’re through with that, you ought to know WHEN you should post your content across different platforms to garner maximum reach. You can also use Postfity to schedule your posts across different time zones and assess at which time of the day your content performs best.
Finally, engage with your audience. Ask them questions. Reply to their queries. The key to building a solid relationship with your fanbase is making them feel like they matter.
Final Words
In a fast-tracked world where almost every brand has multiple social media platforms, sticking to one while neglecting the other can badly hinder your brand reach. If you haven’t linked the two networks yet, do it already and save yourself the trouble of posting individually on each platform.
