How to effectively post on LinkedIn?

July 2, 2021

You have probably wondered many times how to post on LinkedIn? What can I do to build reach, engage followers, and on top of that save time? The answer is to schedule posts on LinkedIn.

LinkedIn is gaining more and more popularity all over the world. In 2021, the number of users exceeded 740 million in more than 200 countries. It makes LinkedIn a perfect place to promote your business. 

source: Article “10 LinkedIn statistics every marketer should know in 2021”, Oberlo, March 2021 (

It is therefore a great place to promote your business – not only B2B. You already know that the number of LinkedIn users globally has exceeded 740 million. How to get to them?

If you want to achieve great results - which is why you are here, right? ???? - focus on constant communication. The right strategy is the key to success. 

Now that we know it - it's time to see how to post on LinkedIn properly!

1. Strategies for posting on LinkedIn

Here are some tried and tested strategies you can use!

1. Publish insightful content that shows your knowledge. Ideally daily (you can bulk write your content and then schedule posts to be posted on your personal profile each day using Postfity).

If you need inspiration - check how one of our users, Visnja Zeljeznjak, used the technique of "my LinkedIn hour" to develop her business ???? read more.

2. Publish more on your personal profile than on your company's website - it has a greater organic reach, meaning it reaches more users.

3. Use employee branding, i.e., publishing content through the personal profiles of your employees, to increase the organic reach of content marketing. This is called "employee advocacy." That's what Shortlist Recruitment, one of our users, did. As a result, they increased their organic page views on LinkedIn by 2666% in 4 months ???? read more.

4. Use different types of content to avoid "repeating format". Regularly publish posts, articles, videos (you can also schedule a video on LinkedIn using Postfity!), as well as work or life events.

5. Use surveys to post on LinkedIn to evaluate the feedback and generate leads. It's easy to break down your audience based on their responses.

6. Build relations and your network in the right circles. Read and comment on other people's content. Provide your own observations on the opinions of other people. Try to answer questions and respond to offers.

7. Plan. Use automation tools and schedule publishing at least a week in advance. Life goes on its own way. You cannot predict when your child will get sick, or you need to run urgent matters all day. Planning your LinkedIn posts ahead of time helps you stay consistent and saves your time.

2. How often should I post on LinkedIn?

  • personal profile: preferably every day, except on weekends. The optimal number is 5 posts per week.
  • business profile: try to publish regularly, at least 1-2 posts a week.

If you thought: okay cool. The thing is… publishing a few posts a week?? Who is going to find the time to do that?! Then, you are right ???? Manual posting is tedious.

That is why there are tools for planning and publishing your posts automatically. This is what we do at Postifity! Our platform can help you with communication on social media and on top of that you can save your time! 

3. What content can you plan to post on LinkedIn?

LinkedIn is not Facebook. People in your network and those you want to reach focus on topics related to work - both career and business. And that's exactly what they expect.

On LinkedIn - using social media planners, you can plan and then publish automatically:

1.    content, i.e., classic text posts - with an illustration, link and hashtags

2.    pictures: any photo, collage, infographic - include a short, encouraging text, you can also add a link

3.    video - film or animation. It is also worth enriching them with an encouraging description and hashtags that improve the visibility of the content.

You will plan this kind of content both for your private profile and for the profiles of the brands you manage.

4. Save time by scheduling posts on LinkedIn

Planning posts on LinkedIn can be easily done in Postfity. Everything you have to do is shown in 3 simple steps:

1: you log in to the application at

2: In the "create" page select the account for which you want to prepare posts.

Graphical user interface, applicationDescription automatically generated

3: Then you enter content. You can also add a photo or video. Once you do that, set the publication date, click "schedule" and that’s it!

Graphical user interface, applicationDescription automatically generated

Congrats! You've just planned your first LinkedIn post! You can immediately proceed to make drafts of the next publication ????

In this simple way, with Postfity you can plan up to 10,000 pending posts at once. 10,000! (you can also schedule them to Facebook, Instagram, Twitter or VKontakte). You can see the available plans here:

Let’s go back for a moment to the publication.

You will probably notice that the link you pasted to the content of the post looks a bit different. This is because it has been automatically shortened. All this to make it look aesthetically and, what is more important - limit the number of used characters as you might want to use them for the post. 

There is one more thing you don't need to remember as Postfity will do it for you. It's generating individual UTMs.

UTM, or individual tracking codes, are used to monitor the effects of your publication. Thanks to this, you will find out which posts attract the most attention among followers.

Let’s do it! Schedule LinkedIn posts from Postfity ->

5. Measure the effects of your actions

How to publish on LinkedIn effectively? Turns out that many brands still focus on creating content, but do not analyze the statistics behind it.

This is a huge mistake!

Check the statistics of your publications and check which ones generate the most engagement. In the Postfity panel, you will see basic information about your posts: the number of likes, shares, comments and clicks on links.

Graphical user interface, applicationDescription automatically generated

You can compile the data on one chart. You can also create several different charts that you can easily use, e.g., for reporting.

A few words at the end

How to publish to achieve great results and save time? Create a clear communication strategy, plan your posts ahead and measure the results. In this way, you will be able to analyze which posts are most engaging and when your followers are active.

PS. And if you need content inspiration, use the Ideas, Social Tips Calendar - with ready-to-publish content. You can also turn your own content into inspiring graphics using the Postfity Image Generator. You can test Postfity for free for 30 days - so ... let's do it!

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