What are Google My Business benefits?

December 23, 2021

This article is a short reminder that GMB is a free and essential tool for small business owners. There are many Google My Business benefits that can help you improve your business performance. That’s why you should read the article and maybe consider starting using the tool.

Google My Business lets you add information about your business, including location, hours of operation, website URL, and other factors on your business page on Google search. It also allows customers to leave reviews for your business, recommend it to friends on Google Maps, and share photos of their experience with your business. I’ll quickly introduce you to this platform.

Introduction: What is Google My Business?

Google My Business is a free and easy-to-use platform that helps businesses manage their online presence across Google and the web.

Businesses can claim their listing and add information such as 

  • opening hours, 
  • contact information, 
  • photos, 
  • videos, 
  • reviews, 
  • and more. 

Once claimed, they appear on Google Search (Google Maps for desktop users), mobile search results, as well as other Google products like Gmail or Inbox. 

The service is designed to help your business show up in the places where customers are looking for you.

Why should you get a Google My Business account?

A Google My Business account is a business’ digital representation on the Google Maps platform. It’s used to display the business’ information, provide services, and interact with customers.

Getting a Google My Business account is important for several reasons. One of them is that it makes it easier for customers to find your business online, especially if they are searching in their city or town. Another reason why you should get one is that it will allow you to manage your customer reviews. And lastly, this will allow you to monitor your business’ data and track how well it does online.

Alright, but let’s dive deeper into Google My Business benefits. 

#1 Appearing in Maps

Businesses all over the world are using Google My Business to get ahead of their competitors in search engine rankings. It provides your business with an opportunity to target your potential customer base. It provides your business with an opportunity to be visible in local listings to catch the eye of customers.

That is one of the biggest Google My Business benefits. Potential customers can find you by using the Local Pack. Do you remember last time you wanted to find a nice restaurant near you, so you searched it on the Google search engine? That’s the time when the Local Pack is working. 

Google My Business benefits - appearing in Maps
Google results

As you can see, it listed a few top restaurants in your area, and you can see more by clicking the “view all” button. 

#2 Reviews

One of the most important Google My Business benefits is of course the ability to have reviews. Thanks to them, it’s way easier for your customers to leave comments on your services or products. You can also easily respond to them. What is even more important – if you really believe in your product, you know that probably reviews will be good too, right? Then, someone who will look up your business, will see all the positive opinions and will be even more convinced to trust in what you’re doing. 

Google My Business benefits - reviews
Example review

Remember that there always will be negative opinions and you don’t need to worry about them, you can’t please everyone. However, it’s better to respond to those kinds of comments and make it clear why this or that happened. 

#3 Insights 

Google My Business is not only a tool that will help you deal with customers or improve your SEO. It’s also a tool that helps you understand the market and that is thanks to the Insights, which GMB provides you. 

Google My Business provides powerful features that help you see your important stats and insights. This can help you strategize and make decisions based on what statistics are telling you, for instance telling you how many people in your location saw or interacted with something.

You can monitor views, search queries, engagement, clicks on website Link and audience. All of those parameters combined together can give you a clear view of your performance. You will be able to decide which campaigns are working best, how people search for your website and products, or who is interested in them. 

Best way to manage your GMB account? 

There are so many Google My Business benefits. However, it’s another social media to manage. That means you need to spend more and more time online rather than focusing on  product development. Well, there is a solution to that problem. Have you ever heard of a social media scheduler? 

A social media scheduler, such as Postfity, allows you to plan and schedule your content to different social media in one go. Postfity supports the most popular SM platforms such as Facebook, Instagram, Twitter, LinkedIn, Google My Business, Pinterest, or VKontakte. With this kind of tool, you will be able to save a lot of time!

Postfity is not only a social media scheduler but also a great marketing tool. It has many different features, so you can get inspired with it, create some graphics, add a watermark, find ready-to-use posts, and much more. 

Postfity's calendar
Postfity's calendar

Final thoughts

As you can see, there are many reasons why you should start using Google My Business. Even though it can be time-consuming at first, it’s still worth it. Remember that there’re tools that will help you deal with social media managing and you can save a lot of time using them. Knowing all Google My Business benefits, go and try it out!

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