Looking for Facebook marketing packages that cater to your business needs? Read on to find out everything you need to know!
Facebook is currently the most popular social networking platform in the world, with almost 1.88 billion daily active users reported in the first quarter of 2021. In the United States, the platform takes up more than 60.6% of monthly social media visits, and 78% of users have bought products from Facebook.
The company’s extensive scale propels it to the top of a brand’s list when deciding where to market its offerings. Facebook is doubtless an impactful marketing tool. It is crucial to deploy the right Facebook marketing packages and leverage the platform effectively.
Facebook Marketing Packages
Facebook marketing demands a deep understanding of how the platform works. Apart from maintaining a brand profile and launching ads, you need to ensure each marketing campaign is visible and customized to a targeted audience.
Facebook allows customer segmentation by location, age, gender, level of education, likes and dislikes, activity time, etc. A proper Facebook marketing package must ensure accurate scheduling, expert targeting, optimized content, and a full-proof, creative set of marketing plans according to the brand’s requirements.
Below is a list of our 5 curated agencies in the United States and their different Facebook marketing packages.
Best Facebook Marketing Packages #1 – WebFX
WebFX is a full-service digital marketing agency headquartered in Pennsylvania that began operations in 1995. They provide their services to different businesses across the globe.
The agency develops, manages, and optimizes your marketing and advertising strategy. They have a specialized team of developers, designers, copywriters, and social media marketers.
WebFX also provides its services through its own marketing automation platform, MarketingCloudFX. They provide social media services for 5 platforms: Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
The Facebook marketing services of WebFX include:
- organic posts
- boosted posts
- optimized ad campaigns
- custom strategy
- Facebook audit and competitor analysis
- cover photo/profile photo design and optimization
- access to WebFX content publishing tools and editorial calendar
- monthly reporting and analysis
- monthly social media account manager and consultations
Because WebFX offers social media marketing services for five platforms, its packages are divided according to the number of social media platforms used. For Facebook (i.e. one social media account), the monthly pricing is as listed below:
- Ongoing monthly campaign investment, with standard reporting and consultation – $1,450
- Required boosted posts ad expenditure, with standard reporting and consultation – $100-200
- Monitoring of boosted posts’ comments – $175
- Weekly call or campaign status update (Optional) – $450
The weekly package comes with enhanced reporting and consultation plans where the weekly call or campaign status update is no longer optional, and the ongoing monthly campaign investment is $2,150. Prices for the other sections remain the same. Both the packages include the services mentioned in the previous section.
Best Facebook Marketing Packages #2 – Thrive Internet Marketing Agency
Thrive Internet Marketing Agency
Thrive Internet Marketing Agency is a full-service digital marketing agency that began its operations in 2005. Headquartered in Texas, the agency provides its services worldwide. Their services encompass web design, SEO, PPC, internet marketing, email marketing, social media, web hosting, and content writing.
They are a B2B digital marketing company that will aid you in optimizing your B2C and B2B marketing activities, no matter which industry you belong to.
Their Facebook marketing team provides the following services:
- Development and implementation of Facebook marketing strategy, specifically tailored to company goals;
- Identification and assessment of target audience;
- Content creation with designed and scheduled regular updates;
- Optimized paid ads, from format selection to final analysis;
- Monitoring of the Facebook account and its campaigns;
- Use of social media analytics tools.
According to Clutch, Thrive’s minimum project size is $1,000. However, the pricing of their Facebook marketing package has not been publicly disclosed on their website.
Best Facebook Marketing Packages #3 – SevenAtoms
SevenAtoms is a digital marketing agency based in San Francisco. They provide PPC management and inbound marketing services to drive company revenue. Their primary focus is on increasing lead generation and conversion rate.
As a Premier Google AdWords Partner and HubSpot Gold Partner, they design customized campaigns for their clients. Their clients are from a variety of industries, including SaaS, Consumer e-commerce, Technology, and B2B companies.
SevenAtoms focuses on Facebook advertising as a part of their Facebook marketing services:
- Facebook ad targeting to reach the right audience;
- Ad design including guidance on formats and creative ad development;
- Ad copywriting optimized for conversions;
- A/B testing for Facebook ad and landing page and analysis of results;
- Ad analytics and optimization based on KPIs.
SevenAtoms has an average hourly rate of $100-149. The pricing of their Facebook advertising package was not publicized by their website.
Best Facebook Marketing Packages #4 – Avalaunch Media
Avalaunch Media is a Utah-based digital marketing agency founded in 2012. They provide a wide range of services from SEO, content marketing, social media marketing, and email marketing to video and motion graphics, pitch decks, infographics, copywriting, business proposals, email design, and web design and development. The company is now a Facebook marketing partner.
Avalaunch Media offers the following social media marketing services for 5 platforms: Facebook, Instagram, YouTube, Twitter, and LinkedIn.
- Social media management comprising a social media audit, competitive analysis, and the development of a customized, strategic social media plan;
- Content creation for paid and organic social media campaigns;
- Paid social;
- Influencer marketing – planning, execution, and management
Avalaunch Media has a minimum project size of $1000. But, the pricing package for Facebook marketing has not been disclosed on their website.
Best Facebook Marketing Packages #5 – Ignite Visibility
Ignite Visibility is a full-service digital marketing agency that was launched in 2013 in San Diego. They provide a variety of services including social media marketing, paid media, email marketing, Amazon marketing SEO, conversion rate optimization, web design and development, creative services, and digital pr.
Ignite Visibility’s social media package involves the creation and management of Facebook business pages and Facebook advertising. Their services include:
- Facebook ads concentrating on emotional consumer initiatives;
- Creative Facebook updates;
- Full SEO for Facebook search and Facebook open graph through the use of meta tags;
- Custom applications.
The minimum project size is $1000, and the average hourly rate is $100-149. The company has not publicly disclosed the Facebook marketing package’s pricing.
Alternative Tool: Postfity – Your Go-to Social Media Management Tool
Launched in 2014, Postfity is not only a social media scheduler but also a platform that provides a wide range of social media marketing services from video scheduling, group scheduling (only for Facebook), cover scheduling, and post drafts to SEO optimization, graphics, post ideas, teamwork, tracking, and social media analytics. It is essentially a combination of everything and more you’ll want in Facebook marketing packages.
Facebook, Instagram, LinkedIn, and Vkontakte – the ‘Russian Facebook’. Our company’s 150,000+ users are happy with our social media services.
Facebook Post Scheduler
You can manage and schedule posts to multiple Facebook pages using our easy-to-use calendar. You can also schedule up to 100 Facebook covers and 10,000 pending posts and manage your Facebook accounts by your team of professionals with different approval levels.
Facebook Cover Scheduler
You can schedule covers to multiple Facebook pages, creator cover graphics, schedule up to 100 covers, and manage your Facebook accounts by your team of professionals with different approval levels. You can also use Facebook covers as a free marketing space – on autopilot!
Postfity’s built-in graphics editor lets you create beautiful graphic designs for your social media posts from stock photos and templates. Moreover, you can edit your photos via retouch or resize and add artistic effects or filters. These features are available in your scheduler without any context-switching!
In addition, there is a post multiply option, whereby you can create multiple copies of a scheduled post. For instance, if your store has a sale that will go on for a week, you can use the multiply option instead of planning each post separately. This makes post management a lot easier.
Here at Postfity, we believe teamwork is dreamwork. Thus, we introduced post drafts to let you save posts for later use or to use the post drafts as templates. It will allow you to collaborate with your colleagues, clients, and employees more effectively in terms of post creation and approval.
You can even create post drafts for yourself, for instance, when you have a great post idea but do not have the correct image to schedule it now. Other services include post previews and post reuse.
You can use chrome extensions to plan and schedule posts conveniently and quickly with a link to the website you are currently viewing. You can also apply mentions and emoticons in your Facebook posts.
Postfity has a built-in feature that automates the image watermarking process for you. So, you can easily apply watermarks to protect your images. What’s more is that you can shorten your links automatically to save space for the rest of the content and keep the links cleaner.
Bulk upload via CSV lets you import posts from a previously prepared file. Furthermore, timepoints will let you add posts to the queue. Once you define your scheduled times, you will automatically get the right time for you after using the “Add to queue” option.
You can track the clicks on your post links using external tools such as Google Analytics using UTM codes feature. For example, you can tag advertisement banners to check their effectiveness and carry out a post-analysis optimization or removal of ones that do not work. We have advanced analytics that you can use to analyze your social media activities and produce an unlimited number of charts.
The services come in 3 packages:
- Mini (recommended for beginners) – $9.99/month
- Pro (recommended for most users) – $24.99/month
- Agency (recommended for most teams) – $79.99/month
As you can see from the image below, you can save 15% annually by using the annual package.
- Mini (recommended for beginners) – $99.99/month
- Pro (recommended for most users) – $249.99/month
- Agency (recommended for most teams) – $799.99/month
The ‘Teamwork’ service is not available in the ‘Mini’ package. In the ‘Pro’ package, you will get 1 team with 10 members, while in the ‘Agency’ package, you will get 20 teams with 200 members in a team.
The ‘Drafts approval flow’ is limited to 10 in the former package but unlimited in the latter.
Our ‘Post Inspiration’ service comes with post ideas, daily post templates, and an events calendar for all three packages. We have a host of trending articles and the latest news from various industry sectors to share via your Facebook pages.
The Social Tips Calendar enables you to share the posts with one click. There are appropriate hashtags, motivational quotes, trivia, and engaging questions, among other universal content for user engagement.
Why choose Postfity over others for your Facebook marketing?
Here are some of our company’s features gathered from customer reviews that make us a valuable service provider for your brand.
- Affordable and competitively priced relative to similar tools;
- Fast and easy to use interface, compared to similar services;
- Publish posts every day, with no exceptions;
- Publish posts to multiple accounts conveniently;
- Post Inspiration feature with the Post Ideas calendar and ready-made templates;
- Analytics is easy to use and comprehend;
- Archives and ability to repost/reuse;
- Ability to segregate pages into groups;
- Options to post weeks in advance.
Bonus Tips: Making The Most Out Of Your Facebook Posts
The following tips would help you scale your business by leveraging the most popular social media marketing platform in the world.
- Use your content to create strong brand equity and add value
You can continuously create free value for your customers and establish a powerful brand image by focusing on brand-building activities. Informative posts, Facebook lives, boosted videos, blog posts, etc., are great content for brand-building.
- Gain hundreds of leads a day
Facebook ads and its advanced targeting system will let you gain highly pertinent leads and email addresses (for email marketing) every day. Facebook’s Lead Capture Campaign can also help you do so.
- Use popular consumer calls to action and user-generated content
“Store link in bio” or “Swipe to purchase” are some of the most popular phrases that drive users to purchase products advertised on their feeds. User-generated content is consumer-friendly, and together with relevant calls to action, provides very effective organic marketing opportunities.
- Leverage influencer marketing
A GlobalWebIndex survey found that in the US and the UK, 17% of internet users were motivated to purchase something because of a social media post by a celebrity or influencer. Influencers have as much impact on stories as on newsfeed advertisements.
With so many useful tips to start with, what are you waiting for? Choose your favorite Facebook marketing packages to boost your sales and ROI!