Black Friday is a huge event for B2C companies. It takes a lot of preparation to make this day the best for your customers. Few days left and we are here for you. Make sure you’re ready by checking our list and don’t forget to be prepared for anything.

1. Learn from last year

Every year Black Friday is a huge event. Evaluate last year and be prepared better for this one, as the last years' mistake won’t happen again. Try to remember and make a list. Plus, you can make the second one for next year.

2. Website fixes

Add widget! Make your promotions more visible to the audience.

3. Don’t forget about responsive page

Yes, yes and yes. Mobile is a thing, don’t forget to make a test how is your mobile page working! As the shopping bag is mostly hard to reach on mobile. Test it.

4. Be ready for the crash

As your page is tested and everything should work from the frontend, backend and mostly UI/UX side. You never know what is going to happen. Website crashes are the most common issue for Black Fridays.Even your competition can try to hack your website. Be prepared for anything by having you IT support next to you.

5. Have unique promotions

Black Friday is not any of the other sales days - prepare a special offer. It will earn more customers plus there is a chance to gain new loyal clients.

6. Use the power of Social Media

Start promoting early – make sure customers are aware about the „best deal of the season”. Graphics / videos / podcasts - use as many social messages as you can.Maybe you have more tips on how to surivive Black Friday? Let us know!