Facebook might be the largest social networking site in the world today, but LinkedIn has clout in B2B space. Other than supporting its regular users, LinkedIn has been providing a platform for those mainly looking for business and networking relations (👉check out how to create a strategy for LinkedIn here)
In fact, even research backs up the theory that since the last ten years, the search intent for LinkedIn has doubled. And as of 2019, with over 310 million monthly active users, 47% of them access it on a daily basis. This goes on to show that LinkedIn has consistently delivered what the market demanded.
Let’s find out how exactly the platform works to provide this to its users.
How LinkedIn Works
Being a social media platform geared for professionals all around the world, LinkedIn carries a huge responsibility for delivering value for what it claims. It enables users to network and build professional portfolios. You can use these portfolios in real-time as your resumes and go out in the world to look for a new job.
How LinkedIn is Different
Just as Disney understands that the marketing strategy should be different from each platform, it is crucial to know how LinkedIn is different from other social media.
Pros of being a passive service provider
LinkedIn has been compared every now and then to the New York-based Monster Worldwide Inc. because they exist in the same market domain of job hunting and recruitment. But with Monster, active individual users seek job by sharing their resumes around the platform. However, LinkedIn’s approach is contrary to the standard maintained by many recruiting platforms. The recruiter or the corporation is burdened to do most of the work, whereas the job candidate takes a passive role in the process.
A passive candidate can be anyone who is currently employed and isn’t actively looking for a job. According to LinkedIn, passive candidates have better qualifications than an average job-seeker. What corporate recruiters now strategize is how to convince the candidates to switch from one firm to another one.
LinkedIn for marketing
Although LinkedIn encompasses a market niche, and has a monopolistic view from its position. Its marketing tactics are always compared to those of Facebook and Twitter. But LinkedIn differentiates itself from other affiliate marketing outlets because it is specifically targeted and designed to work for business and professional purposes. Users are loyal to the forum because it allows them to showcase their work experiences and professional backgrounds as compared to advertising their current organizational needs. It makes LinkedIn one of the more essential platforms, especially for B2B.
Using LinkedIn tools
LinkedIn offers a range of many different tools and features to address the specific needs of its users. It allows the user to be able to check who has viewed their personal profile. Tools like LinkedIn Pulse, Company Pages, InMail, Get Introduced, and Groups allow actions and commands that might not be available initially when you start using LinkedIn. It is a valuable tool for not only seeking a job and recruiting but also for driving traffic, allows prospecting and generating thought leadership.
Comparing LinkedIn with major social media platforms
As mentioned before that LinkedIn is the professional social networking site, it is the factor that sets it apart from all the other social media platforms. Even though it has a network of whopping 250 million members, the California based corporation is often overlooked when it comes to numbers. Considering the two California giants i.e., Facebook and Twitter, having way more number of users, it is the business model of LinkedIn that keeps it apart.
LinkedIn is way more true to reality when it comes to profile creation as compared to Facebook, which allows the user to manipulate their outlook very easily. LinkedIn is more secure, authentic, and genuine in its profiling prospect for the user to control and others to see.
Twitter is a micro-blogging website, and it is mainly reserved for it. People enjoy having an opinion on the platform and use to influence people for purchasing their product or service than traditionally market it. What twitter lacks in front of LinkedIn is the feature of hashtag trends. The moment a new trend surfaces, people forget about the previous ones mentioned and so on. Whereas LinkedIn allows you to visit, mention, and remember topics resurfacing.
Author Bio: Claudia Jeffrey is currently working as Content Strategist at Crowd Writer, an essay writing service. She has collected several well-versed audiences online. She shares her thoughts and opinions through blogs at Word Count Jet.
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