Best hashtags for TikTok and how to find them

September 15, 2021

Do you want to boost your TikToks with popular hashtags? Read this article to find out the best hashtags for your videos on TikTok.

The power of TikTok

By now you probably have discovered that TikTok amassed a staggering 732 million users in those few years since it was launched. What further proves TikTok's great influence on app users is the fact that in fall of 2019 only 4% of teenagers stated TikTok was their favourite. But then, in fall of 2020, that number soared to 29% (source: Statista ). Why is this fact important? Well, let's just look at the "Distribution of TikTok users in the United States as of March 2021". By age group, teenagers are the biggest user group of TikTok, accounting for 25% of active accounts! Therefore, if you're looking for the best hashtags for TikTok, that's definitely an influential group of creators you might want to check out.

General trends: best hashtags for TikTok

When it comes to hashtags, one must look for opportunities that arise with each holiday, season, and important event in the world. For example, during the second quarter of 2021 and during the summer, there were new hashtags trending. Since June was the month of pride of the LGBTQ community, #pridemonth trended all over the platform. For more general public, though, #summer was the no. 1 new hashtag that was boosted because of the season of the year. Moreover, in chosen countries there were analogous hashtags (also about the summer holidays), for example #wakacje2021 in Poland.

Best hashtags for TikTok #1: For You

When scrolling away on TikTok, you will notice, that almost all TikToks have hashtags related to the name of the main page: the For You page. They are very widely used and, as you can see yourself when typing in a hashtag like #fyp, they have billions of views. This proves that they can be useful in your TikTok hashtag strategy.

Remember, that if you come from a non-English speaking country, there will also be analogous hashtags for your language. For instance, there's #perte or #porti #parati #paravoce or #dlaciebie.

Best hashtags for TikTok #2: Other popular general hashtags

Some incredibly popular hashtags with billions of views are also very general, and can be used almost under every TikTok. If you notice a hashtag that resurfaces with every other TikTok you see on your For You Page, then be sure to try it out. Look at the list of popular hashtags and their view count (as of 14th of Sept., 2021) below:

  • #viral — 4831.7 billion views
  • #tiktok — 2116.4 billion views
  • #funny — 1266.3 billion views
  • #love — 532.4 billion views
  • #like — 324.4 billion views
  • #meme — 269.6 billion views
  • #follow — 209.9 billion views
  • #explore — 202.9 billion views
  • #fun — 196.8 billion views
  • #cute — 171.9 billion views
  • #music — 131.1 billion views
  • #video — 106.1 billion views
  • #happy — 71.6 billion veiws
  • #followme — 70.8 billion views
  • #happyathome — 23.1 billion views
  • #bestvideo — 4.5 billion views
  • #followforfollowback — 3.3 billion views
  • #tiktok4fun — 1.2 billion views
  • #thisis4u — 561.9 million views
  • #loveyoutiktok — 546.4 million views

Best hashtags for TikTok: the Explore page

TikTok is a platform that is rapidly changing owing to the volume of content and the recondite nature of the algorithm. If you want to be up to date with your knowledge concerning hashtags, you have to visit the Explore page daily. There is something new added almost every day, certainly every week. If the trend is fresh and you make a TikTok using that particular hashtag or effect, you should see a spike in your views and likes.

Sometimes, when an ad pops up as you open the app, you shouldn't skip it. Oftentimes they advertise a new trend that's related to a brand. It's advisable to check it out and try recording a TikTok with it.

See how the Explore page shows you a plethora of trending hashtags and effects (bear in mind this particular Explore page is targeted towards users in Poland).

Best hashtags for TikTok: Do your research!

Ultimately, there is no one perfect strategy for TikTok. Many people struggle with their accounts and views, upload a random video with some new music track, and BAM! Suddenly, they are on the For You page and get tons of likes. Since there isn't one sure recipe for success on TikTok, you have to settle for trial and error.

However, remember that you can organize your research. When you are simply scrolling through the For You page, make sure to jot down some hashtags that you have never seen before and try them out. Then, when you are browsing your niche, be it cats, books, or fashion, don't forget to note hashtags that come up repeatedly.

Moreover, if you have an idea for a duet or a Stitch with some popular creator, don't hesitate. Sometimes this opportunity can give your account the boost it needed.

Last but not least, if you think up a hashtag and you don't know if it will work yet, just type in the # character and check. Maybe somebody already used it. Even if you don't see millions or billions of views besides that hashtag, it may be worth a try.

Additional tips

Are you new to TikTok? If so, we've got a guide on how to add a link to TikTok bio to drive traffic to your website. You can also learn about our linking tool,

Searching for some inspiration? Learn from the best! See our articles about Top Australian TikTokers and Top UK TikTokers.

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