Affordable Social Media Marketing — The Cheapest Tools, Agencies, and VAs for Your Tight Social Media Marketing Budget

May 26, 2021

If used correctly, social media could become your strongest weapon in marketing. Many are looking for affordable social media marketing.

You could utilize the power it holds in a way that’d benefit your business. There are countless affordable social media marketing tools you can use.  

From managing your social media account to keeping track of your schedule, we have summed up a tool for everything. This will give you a better insight into what you might need for marketing. 

Tools for Graphics

1. Canva

To kick things off, we have Canva. Founded in 2012, this Australian company has taken the internet by storm. From preparing a presentation to designing a post to attract an audience on your social media account, this tool lets you do it all.


If you’re a start-up looking for a way to design your unique logo, Canva is your guy. The tool has numerous ready-made templates that you could choose from. Plus, it also lets you create your own template for added originality.

Moreover, you get to put together a video most suited for your business. There’s more to Canva than meets the eye.


Canva offers multiple payment plans, depending on the size of your company and your preferences. To upgrade to Canva Pro, you will have to pay $12.99 per month, with an extra $6.99 for every extra person added to your team.

Their Enterprise plan lets you sign up for a free 30-day trial, after which every user in your team will need to pay $30 a month.

2. Biteable

Biteable is an easy-to-access tool that is suitable even for complete novices. Whether you wish to promote your brand or compile a few slides for your YouTube channel, it can all be done here.


This affordable social media marketing tool is used by companies like Amazon, Google, and even Disney!

Even if you have a tight budget, you’ll still have access to over a million pictures, clips, and animations for your video for free. The only catch: your content will have a watermark on it. That’s where their pricing comes in.


You can replace the watermarks with your own by paying $29 every month. Side by side, you get to use your content for commercial purposes. If you want, you could even sign up for their yearly plan of $228.

The latter lets you save up to 50% of your total cost. Unfortunately, none of the above-mentioned plans are for multiple users.

In case of any confusion on how to get started, you can book a 30 minutes demo with their team to help you get the hang of this power tool.

3. Adobe Creative Cloud

Adobe has been serving us remarkable content for as long as we can remember. From making new illustrations to graphic designing, the Creative Cloud lets you do it all. In case you’re wondering, this tool is a collection of all Adobe creative tools.


Adobe Creative Cloud, undoubtedly, is an all-in-one package. Even if you only wish to sign all your PDFs, you will find the right tool for it here. You can even edit and share your documents with a few clicks.

The Adobe Premiere Pro is also compatible with other apps like After Effects, Adobe Stock, etc. This can help with video editing and creation.

What’s more, you can use the Premiere Pro tool on mobile phones, too. Once done, you can either save the result or upload it to your social media account right away. With Lumetri Color tools, you can find the right color scale for your content. 


Adobe offers a 7-day free trial. To be able to use just the Premiere Pro, you will be charged 20.99 USD monthly.

On the other hand, unlocking the premium version of all apps within Creative Cloud will cost you 52.99 USD per month. Unfortunately, if you’re signing up on behalf of a business, you cannot purchase the Premiere Pro by itself.

You’ll then have to pay 79.99 USD every month to unlock all the tools on Creative Cloud. For businesses, the duration of the free trial is 2 weeks.

4. Adobe Illustrator

Adobe Illustrator is infamous amongst digital artists, but we are here to tell you that there’s more to this tool than meets the eye.


Not only can you design your very own logo from scratch, but you can even modify old pictures and logos and add your kick to it.

Side by side, you also get to create your very own typographies with this tool. If you're in a group, share the link to your artwork with your team so that everyone can make edits at the same time. 

Don’t have access to the internet? Adobe works offline as well, so your project won’t get lost. You can always start from where you left off, thanks to the cloud syncing program.

If you’re not good with digital art, try drawing your design by hand and let Illustrator auto trace it. This way, your artwork gets converted to a digital piece of art in the end.

Similar to the previous Adobe tool, Illustrator is also compatible with PCs as well as iPads and mobile phones.


Individuals can get Illustrator for a monthly fee of $20.99.

A monthly payment of $79.99 unlocks over 20 Adobe apps for businesses and other organizations.

Moreover, you can always sign up for their free trials - 14 days for businesses and 7 days for individuals.

Tools for Social Media Management

Keeping your social media account up-to-date is important when it comes to attracting more attention to your business. Check out which tools will help your website gain more traffic:


If you don’t have enough time to update your social media account, we have good news for you. Postfity keeps your profile up-to-date by religiously posting content you scheduled on all your social media platforms.


Every post will automatically be published at your preset time, whether you’re online or not. You can schedule up to 10,000 posts on Postfity, and the system VA will take care of it.

Moreover, you can also keep almost a hundred pictures or info-graphs uploaded as your Facebook cover photo. The tool will put it up on your business profile from time to time by itself.

If you can’t handle all of this on your own, you can always divide the work between other members of your team. With Postfity, you can even control information, thus ensuring security within team groups.

Similar to updating your Facebook cover photo, Postfity lets you keep videos that you wish to upload on your Twitter and LinkedIn accounts. When the right time comes, we’ll do the job for you.

That’s not all.

If you’re curious to see how your post is doing on the internet, we can help there, too! With our analytics tool, you get to see which of your posts generated the most traffic and at what time it received the most engagement.

Keeping this in mind, you can then proceed to create similar content and let Postfity take care of the rest.

Postfity will also help you:

  1. work in team more effectively -- create teams for different client accounts or different social media networks,
  2. work with customers - by sending them Drafts for approval as a simple link.


You could get started with Postfity - social media scheduler - for free by signing up with your email for our 30-day FREE trial, through which you can handle up to five accounts and schedule 10 posts every day. For the long-term, you can choose from one of our three pricing plans.

The mini-plan is great for absolute beginners. After making a monthly deposit of $14.99, you’ll get access to 15 social media accounts and schedule up to a hundred posts every day.

The most famous plan is our Pro plan. Costing $44.99 monthly, this plan will let you upload your posts on 30 platforms simultaneously. Moreover, it lets you add up to 10 team members.

Finally, the Agency plan costs $119.99 per month and will post to 200 social media accounts at a time. You can schedule up to 10,000 posts and assign 200 members to one account.

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2. Bitly

Long story short, Bitly is a URL shortener that helps make your website look more approachable. But how does it relate to social media? Simple.

When you add links to your posts to direct your followers to your website, branded links from Bitly stand out and build trust with your audience, thus attracting more engagement and clicks.


Trust Bitly to generate concise, secure links for your business. Massive companies like ESPN, Bose, and The New York Times use this tool to generate their respective links.

A team is working 24/7 to ensure your website security while monetizing content in it. The links produced won’t crash due to traffic because it has been designed to handle twenty billion clicks per month.

With this tool, the control is in your hands. From managing access to observing activity section by section, Bitly lets you do it all. You can even assign specific members of your team to certain tasks.


To generate custom links, you will have to upgrade to one of their plans: Basic, Premium, or Enterprise.

The basic plans require a monthly payment of $29 and include a maximum of 1500 branded links per month, along with the option to redirect any link. The newest addition to this plan is a QR code that leads the audience to your website directly.

The Premium plan comes in at $199 every month and includes everything in the basic plan, along with mobile links, a UTM builder, and many more.

Lastly, to get the Enterprise plan, you can either call their sales team or get a quote from their website.

3. Missinglettr

Researching what’s trending at the moment can be tedious. To make your struggles a bit easier, we present to you Missinglettr. This tool helps you out by creating new posts with just the click of a button.


The posts are all relevant to your respective niche, thus increasing the chances of your audience being satisfied with your content. Consequently, your website will experience more traffic, and of course, more followers too.

Likewise, you do not have to fret over your social media page dying if you’re a busy person. Missinglettr will take care of all your posts - old and new. For ones that had been posted a while ago, the tool will bring them back to attention by reposting them.

For new posts, all you have to do is upload them to your blog/website. The Drip Campaign function of this tool will immediately activate and start reviewing your content. Once done, it will send your content back to you for further edits and then add relevant hashtags before posting it on your site once and for all.

This way, you don’t have to use out-of-trend hashtags, and your posts will have a greater likelihood of being discovered. 


Missinglettr offers a 2-week long free trial. The Free plan comes in at no cost and will post to only one social media account. With this plan, up to 50 posts can be scheduled for uploading at any instance.

The solo plan comes in at $19/month. With this plan, the tool can post to as many as 3 social media accounts and have 500 posts lined up for review.

Lastly, the Pro plan costs $59/month and will post to 9 social media accounts at once. It also allows up to 3000 posts to be lined up for posting at a time. Moreover, you can invite as many team members as you’d like to work on one profile.

Final Words

The tools we have listed in this article come at the most affordable rates. So, even when you have a tight budget, these affordable social media marketing tools will form quite an arsenal for your social media marketing strategy. If you want to use as few tools as possible, consider Postfity your best bet.

From analytics to social media management, Postfity will do it all. If you want to give it a go, sign up today for our 30-day FREE trial.

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