Content marketing and social media marketing agencies often manage multiple personas for different brands and businesses they represent. Also, keeping track of each brand’s voice can seem like a daunting task. To add to the complexity, agency-client relationships often involve a lot of people throughout the decision-making process. The constant back-and-forth and manual tracking can lead to a lot of wasted time and energy.
Choosing the right social media tools for agencies is mission-critical. Finding ones that will suit the needs of your client-base will surely take effort. To make your work easier, I have compiled a list of some of the best social media tools and content marketing platforms that agencies love! Read on.
1. Postfity – Schedule Your Social Media Posts
Social media posts definitely boost your engagement, but keeping track of the posting schedule can deprive you of precious time. With Postfity, you can keep track of all your clients’ social media content, and maintain a regular posting schedule as well. This platform works with Twitter, Facebook, Instagram, LinkedIn, and Vkontakte too.
Here, you will find tools that allow you to schedule updates for any specific time, or even plan out and queue posts well in advance. The platform’s impressive algorithm will ensure that your posts go out regularly, at the right hours, saving you from scrambling for more time when your social media posts are due.
The platform also comes with other interesting features, such as automatic watermarks for visual updates and a built-in system that recommends content suited for the brand you’re working with. Plus- Postfity supports teamwork. You can manage teams, delegate social media management to different members of your team, monitor their work, and assign different access rights levels for extra security. Use Posts Drafts to collaborate in a team on creating and approving post content. Send drafts for customers’ approval. The app also lets you link up to 200 social media accounts and manage them all from one place! Check the full list of features and pricing >>
2. Narrato.io – Hire Freelance Writers
Businesses all over the world know one thing for sure – content is king. Content marketing agencies need to keep up with creating a lot of content for their clients, and managing every client’s needs can be exhausting.
Narrato.io is a leading content ordering platform that gives you access to high-quality content written by expert freelance writers. Narrato’s smart algorithms match your content needs to the best-suited writer on the platform. You can get content written for your website, blog, products, and other purposes at fairly reasonable rates. They also offer nice discounts from time to time.
Narrato’s crowd-puller is its ability to deliver your project quickly. Writers who are assigned to your project will send across the content to you within just 24 hours. You can request any number of revisions until you are completely satisfied with the content. You can also be assured of receiving fully original content, thanks to the platform’s built-in plagiarism checker. You can also use Narrato’s free image suggestion tool to find the best-suited pictures to go along with your content. The cherry on the top – when you sign up, you can get your first article almost free!
3. MailChimp – Email Marketing & CRM
For any business, being able to connect with the customer is of utmost importance. Content marketing agencies are on a constant lookout for ways to improve their client’s relationships with their customers. A CRM platform can help you handle that in a holistic way.
MailChimp is one of the most well-known email marketing and CRM platforms. Their service will help you with tags, segmentation, predicting demographics, and creating audience dashboards for your clients. With the help of MailChimp, you can create well-suited landing pages, social media posts, as well as ads. The platform’s design tool will help you design your website, set a default logo for each campaign, and re-use your assets for consistent and stress-free marketing.
Your entire team will be able to work together using the content studio available on the platform. You can store all your photos and documents in a designated location and visit it later to build, launch, and measure campaigns across all your clients’ channels.
MailChimp offers a limited free plan, but you can access all the amazing features of this digital marketing tool by availing a paid plan, which starts at around $10 per month.
4. Qualaroo – App Feedback Software
Customer feedback is invaluable for any business, and your clients would greatly appreciate it if they were given a detailed understanding of how customers like their app. Qualaroo is an app feedback software that helps you obtain customer feedback in the best way possible. This software does all your heavy lifting by fully optimizing your clients’ customer feedback strategy. Qualaroo’s technology asks customers for ratings and feedback exactly when they are using the app, without being intrusive. The app also targets the right users at the right time, while obtaining more reviews by directing promoters to the app store. Your clients will be able to get a hold of high-quality, contextual feedback, which will enable them to understand the audience much better.
Qualaroo is available for websites, mobiles, iOS, as well as android. This software never slows down the app it is installed with and makes use of high-level AI to provide instant feedback insights and advanced reporting.
5. Content Snare – Content Organization Software
One of the biggest hurdles for any business team is the chaos created by disorganized content. Social media and content marketing agencies handle a lot of content, and sending and receiving this content via long email chains, google doc, or large attachments over a mixture of platforms can create utter confusion. In addition to this, clients can also become dissatisfied with the process and may delay payments or stall the projects for long durations.
Content Snare is a software that was designed for project managers everywhere. This software ensures that all your projects run in a timely and smooth manner, all while increasing profitability for businesses. Content Snare offers simple drag-and-drop content organizers, reminder schedules, easy approval processes, as well as an easy download-and-organize option for all files. Overall, this software is excellent for simplifying your content sharing process and making collaborations with clients easier than ever.
6. Venngage – Create Infographics
A perfect blend of information, striking images, and impressive graphics can surely draw any potential customer’s attention to your clients’ website. What’s more interesting is that you don’t need to be a complete professional to create a website that attracts visitors.
Venngage is an infographics tool that trains you to create compelling visuals in just a few simple steps. Using this tool, you can choose a template, add visuals, and customize your design as per your liking. Be it posters, charts, or any other type of infographics, Venngage allows you to experiment with your visuals and create professional-level content with no trouble. The platform offers simple and easy-to-understand tips and tricks that can make you a pro in no time!
The plans offered by Venngage are affordable and usually range between $0 to $50 per month. If you want to create captivating designs and bring about a professional touch to your website, you should definitely consider getting Venngage.
7. Beacon – Create Compelling Lead Magnets
Customers today have become more cautious about sharing their email addresses and other contact information. But, how else can businesses focus on converting leads to sales when they don’t have target customers to begin with?
Lead magnets are an excellent solution for businesses looking to get more customers interested in their products and services. It provides customers a valid reason to join an email list, while getting something valuable in return. If you’re wondering how you can create captivating lead magnets for your clients, you should choose a platform like Beacon, which offers a wide range of lead magnet solutions for every business.
You can use Beacon to create professional-grade lead magnets without the need to hire a designer. You can also choose a premade one from Beacon’s generous library of professionally-designed lead magnet templates. The platform also has options for a variety of formats, such as eBooks, checklists, resource guides, workbooks, and more. You can also use the platform to effortlessly convert an old blog post into a new lead magnet! If you’re looking for high conversion rates, opting for a lead magnet solution provider like Beacon is surely your best bet.
8. Really Simple Systems – CRM Software
Today, smart work has replaced hard work. I.e. thanks to social media tools for agencies. Content marketing and social media agencies have a lot on their plate, and the assistance offered by each of these social media tools can surely take some weight off their shoulders. Before finalizing on any of these platforms, it would be ideal for you to consider if your team is comfortable using the platform to its full capacity. Also, ensure that the support team behind each of these platforms can offer you the help you need, when you need it. With a few trials, you can be assured of finding the perfect platforms to ease your workload.
Aishwarya is a content writer with Godot Media. She has studied law but has chosen content as her career for her love of writing.
Still, wants more? Check social media marketing software research by Software Reviews.