4 Google My Business tips for online businesses

November 19, 2023

Local SEO is an important aspect of marketing that many companies are overlooking. Local search is the fastest-growing segment of online search, and it can be done with just a few simple steps.

Local SEO is the process of optimizing your website to rank better in local searches on Google or other search engines. This type of optimization includes on-page things like the title tag, content, and URLs. It also includes off-page things like citations to your business in online directories, social media profiles, and getting involved in local events.

Some people maintain that Local SEO does not have a significant impact on how well you rank for broad keyword searches (i.e., “SEO company”), but that may not always be true. 

So today I’m going to show you how to improve your local SEO and I’ll try to give you some tips for google my business for online business. 

1. Post daily

You probably already know but it might be worth saying it again, just to double-check your knowledge. Posting daily is a crucial thing if it’s about any social media. You should try to do your best to update your status on each social media account from time to time regularly. 

Google sees it as a positive signal. Especially if it can see that other social media outlets are talking about your business, linking back to it, etc. Then you gain more credibility and authority in Google’s eyes. The other thing obviously is that it encourages people to share what they’ve just read or seen and link it back to your business. Of course, this helps to improve your position in Google as well as generates more traffic on your website. Also, remember that Google knows when your post has been added and it prefers it to be new. Even when you google something in the search engine, you can choose an hour range that is 24 hours long. Those three things are very similar. However, they all create positive signals to Google and it’s worth keeping them in mind while managing your Google My Business account.

How to be regular without much effort?

How many times have you subscribed someone who promised to be regular and give you all the latest news, and then after a few updates it simply stopped working? Well, you’ve been there, you know how disappointing and annoying it is. Then just simply don’t be that kind of person. 

However, sometimes it might be difficult to post regularly especially if it’s that often. But there is a perfect solution for that, and it’s called social media scheduler!

You can plan and schedule your Google My Business posts in advance. Which means that you won’t have to go back to the platform every single time you want to post something. Can you imagine how much time you can save with that tool? You could schedule posts for a whole month in one go. And guess what! It’s not only about Google My Business for online business. In Postfity you can also find different social media such as Instagram, Twitter, Facebook, LinkedIn, Pinterest, and VKontakte – all of them in one place. How convenient is that?

Google My business for online business available with Postfity

2. Reverse engineering

If you want to be ahead of your competitors in google my business for online business, then there are a few things that you should be aware of. Sometimes even though certain companies have no reviews, they can be higher in the ranking than some companies that have them. How is that possible? There are other things that matter when it comes to position in Google. What are they? It could be for example something as simple as the speed of your website (mobile or desktop version), improving keywords with blogging, improving links. 

Google My Business for online business - checking different parameters
Source: Unsplash

3. Update hours

Google wants you to keep everything updated. That’s why you should also update your opening hours even if they haven’t changed for the past few weeks. To do that simply change at least one hour on the list and then change it back to the correct one. You’ll need to wait for a review first, and then you’ll be able to go back to the previous one. Thanks to this the status on your Google My Business profile will be updated and that will be a positive signal to Google. 

4. Upload photos

It’s really simple and can help you increase the traffic. It’s a great tip for google my business for online business, so read carefully. Uploading photos is not that kind of bog effort. Especially if you already have something that you can share because you’re a designer for instance. Remember that Google wants you to upload related to your business photos. Therefore you should keep that in mind and create only relevant content. 

Improve your traffic by uploading more photos
Source: Unsplash

The easiest way to upload your photos often would be again by using a social media scheduler such as Postfity. You can plan your content way ahead and don’t need to waste time switching between different platforms. 

Final thoughts

I hope you found these tips for google my business for online business useful and at least will try to start using them. Who knows, maybe they’ll also work for you? The best way to know it is simply to try it out!

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