Pinterest is a social media platform that allows people to create pinboards on the site to share their interests with other users.
In early 2017, Pinterest announced that it had more than 20 million active monthly business accounts. This is a big increase from just a year before where they had 10 million active monthly business accounts.
Since then, Pinterest has been growing in popularity for businesses and has become a great marketing tool. In 2020, according to Pinterest’s annual report, this number grew up to 459 million monthly active users. Therefore, now you understand why you should be interested in expanding your business actions to this platform as well. However, sometimes it might be difficult to come up with the right Pinterest ideas and that’s what I’m going to help you with. There are many ways to use Pinterest for your business, including:
- developing your business profile,
- pinning content,
- hosting contests or giveaways,
- sharing photos of the company's products,
- promoting your brand on Pinterest's boards.
In this article, I am going to focus mostly on the ideas for pins. Let’s get started then!
Ideas for pins?
You want to use Pinterest for your business, but you don’t know how? I’ll introduce you to a few Pinterest ideas that you can use with your brand.
1. Pin others’ content
Pinning others' content on Pinterest is a great way to increase visibility and grow a follower base. The more pins the better. Many people re-pinning pins that appear to the audience. That's how their followers grow.
No matter if you are an organization, a small business, or an individual, there is some value in sharing what you find on Pinterest. This way you can build your own audience and showcase your taste for beauty and style as well as be recognized as a tastemaker in your industry.
Moreover, you will be able to notice what kind of content your audience likes and then, once you know, start creating your own things, which might be even better for your followers.
2. Pin your own content
When you pin your original content on Pinterest, you can attract the attention of your followers and customers by showing off your creations.
It's a great way to keep up with the latest trends in design and it also allows you to be more creative when it comes to posting content on other social networks as well. You can post links from all over the internet without having to worry about how popular they are because you know that they will get an audience. There are so many ways to use Pinterest as an additional marketing tool for business owners and marketers alike, but first things first—you need to create content that's worthy of being pinned. So, let’s go to other Pinterest ideas.
3. Pin your products
Pin your own products on Pinterest. If you sell products or services show how it looks like. It can bring you more engagement. There are many ways to use Pinterest for business, but there is one that has proven to be most successful: pinning your own products. If you have a business that sells a product, then being active on Pinterest is crucial for your marketing strategy.
However, remember that even if you don’t have a product of your own, there are many other ways to create content and grow followers with this visual platform.
4. Pin worthy content
If you create content that can teach your followers something, then it’s more likely they will stay with you for longer. It’s because they’ll notice a practical use of following you, not only visually your content will be nice, but also it will be worthy in terms of content. You can create it by following these steps:
- Create quality content that is relevant to your audience.
- Check if the post has good images and use copywriting techniques to improve the post's effectiveness.
- Use relevant pins in your board and optimize them for discovery.
- Use hashtags in the captions of the images and add descriptions.
- Include pins from others in your boards, but make sure you credit them with a link back when pinning.
Save time and use Postfity
Postfity is a social media scheduler that can help you save a lot of time. You can schedule posts on different social media at the same time. However, it’s not only a social media scheduler, it’s also a great marketing tool. If you ever struggle with Pinterest ideas Postfity can certainly help you with that issue. How?
Postfity’s Social Tips Calendar and Ideas
Use Postfity’s Social Tips Calendar and Ideas to improve the engagement on your socials. Whenever you feel a lack of Pinterest ideas, just go to the right menu tab, and find ready-to-use posts and articles. You need only two clicks to schedule them!
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