Linkedin SSI (Social Selling Index) is a measure of how strong your personal brand on LinkedIn is – in terms of the quality of your connections, your interactions and engagement in conversations and the strength of your professional profile. It…
You create a perfect content for your website and fan pages, click the share button and then you are waitin that the traffic on your web site will jump up dramatically, don’t you? ;) However the thing is that it stays the same, stable with no jumps up. Typically it is hard to make people share your content and leave comments.
If you have a blog, it has wider audience, however via LinkedIn you can reach professionals and leaders.
It is necessary to remember that LinkedIn is mainly oriented on the white-collar specialists, employers and job seekers, therefore when you are interested in promotion strategy for your web site via LinkedIn you need to keep in mind that that topic of your posts should be related to interest of this category of people.