As summer is slowly coming to an end, it’s time to summarize the best summer social media marketing trends in 2019! The trending summer posts can inspire you to mix up your content a bit in the winter months too!
Gifs attract more attention in Facebook feed than static posts. Using animated images is a summer social media marketing trend that is here to stay also in the run up to Christmas. Try using themed gifs that are relevant to the season and topic of your posts.
#2 Drone Footage
Drone stock footage is the next summer social media marketing trend that we will continue to see more and more. You can get free stock drone video footage here
Boomerang videos (very short clips playing back and forth), introduced over 4 years ago (time flies!) by Instagram, have now spread to Facebook and are gaining popularity. They are short, attention-grabbing, and can be really funny! All you need in the summer! You can now turn a pre-recoded video into a boomerang as well – learn how here!
Gary Vee’s story for his wine business
Stories have become extremely popular both on Facebook and Instagram – and have much higher engagement rates than traditional posts.
And no wonder – people always love a good story that illustrates a particular event. Besides – stories are short and more engaging due to their temporal nature (they disappear after 24 hours!). This obviously appeals to scarcity and makes us click more eagerly. Also – stories come in a number of different formats – so you never know what to expect and don’t get bored so easily, and are more interactive – people can reply to them in messenger with one click. Facebook stories can also include interactive elements such as polls and surveys. No wonder they were a big summer social media marketing trend in 2019.
Last but not least – they are located in such place on Instagram, Messenger and Facebook that they are much easier to spot and simply stand out from the crowd.
#5 Influencer Videos
Nobody wants to read lengthy educational posts in the summer. Brand24 replaced them with more engaging branded videos featuring influencers to provide valuable information (hey, videos are still the no #1 trend on social media for boosting engagement!) – using videos AND influencers to provide information about your product is a smart tactic combining visually appealing content and social proof.
Hope you enjoyed our run-up of summer social media marketing trends in 2019 – and will have some inspiration for the upcoming season! :)