When you hear about “huge social media platform with millions of users”, you probably think about Facebook first. But this description matches one more platform you can’t ignore.
LinkedIn boasts an astounding number of over 690 million users from more than 200 countries. And by contrast to Facebook, people on LinkedIn are ALL about doing business and networking.
It’s nothing less than a goldmine for sales teams and marketers of the B2B sector.
Here comes the question though: how do you navigate this crowd of potential customers while staying on top of all things LinkedIn?
The answer is simple: LinkedIn automation tools.
In the post below, you’ll find all the info you need to build your presence on this opportunity-rich platform. You’ll discover:
why you should be on LinkedIn
why you should automate your processes related to this social channel, and
what tools you can do to ensure smooth sailing
Let’s get right into it.
Why Should You Get Active on LinkedIn?
There are at least four good reasons to be active on LinkedIn if you’re running a company in the B2B sector.
Reason #1: LinkedIn Is MADE For Businesses
Let’s compare LinkedIn with Facebook. While still offering an appealing ad toolkit for brands, Facebook is and will remain a personal network. People log Facebook to interact with their friends, family and acquaintances on a personal level. More often than not, they choose to leave professional matters behind.
Facebook, too, openly encourages nurturing these personal relations. In recent years, the organic reach of business pages fell off the cliff.
LinkedIn is nothing like this.
The platform supports professional networking and high-touch selling. They encourage you to connect with strangers. People are here to network, talk work, discuss sales, learn and grow their companies.
There’s no better place to make business than a platform designed for business networking.
Reason #2: On LinkedIn, Business Talk Is Welcome
You can imagine that people who spend time on Facebook don’t want to hear about the latest solution for their sales department. They don’t want to listen to you brag about your professional achievements or your company’s growth rate. They’d rather engage in political discussions and share videos of sneezing pandas.
Again, on LinkedIn – it’s the opposite.
Business talk is encouraged. Professional tips are appreciated and it’s the private life that is hardly ever mentioned.
Reason #3: People Want to Hear From You
LinkedIn is a special place where people expect to be talked to or even approached by strangers.
No one is surprised by a sales representative reaching out. Professional requests are normal. Promotion is natural. On LinkedIn, people want to hear what’s happening in the industry and what they can do to make their businesses better.
Reason #4: LinkedIn Equips You With Sales Tools
No one argues that LinkedIn initially served the purpose of professional networking and recruitment. The large chunk of the platform still revolves around skill endorsement, showing your expertise and connecting with people looking for work or hiring.
But LinkedIn already accepted that it is no longer only about recruitment. These days, everyone uses it for general networking, establishing partnerships and simple cold outreach.
That’s the reason why LinkedIn Sales Navigator was created. The platform itself gives you the tools to find the right people that you sell your services to. No other social channel offers something this specific.
And now that we’ve wrapped up a few good reasons to get your LinkedIn account active, let’s talk about automation.
Why LinkedIn Automation?
Doing business manually is out of the window for years now.
These days, if you want you to do it the smart way, you let software automate at least part of your operations and processes.
LinkedIn’s no different
Here’s why you should invest in LinkedIn automation tools.
Benefit #1: Save Time
LinkedIn automation tools can successfully assist you in building your online presence on this platform simply by completing part of the tasks for you. It’s like delegating assignments but with the help of a machine instead of a human.
This way, not only certain tasks will be completed for you, but it will also happen much faster than if YOU were working on them.
Benefit #2: Focus on Meaningful Interactions
LinkedIn automation tools are an effective way to free up your schedule and move away from tedious manual processes to beneficial human interactions.
The time saved by delegating your tasks to automated software, you can now devote to building meaningful and lasting relationships with your network of customers, partners and prospects.
Benefit #3: Schedule More Meetings and Calls
Ultimately, the goal of your presence on LinkedIn is to generate more clients for your business.
When you automate a large chunk of lead generation and messaging, you can focus on these leads who are up for scheduling an appointment with you. This way, you can focus on high-chance, responsive prospects while your lead generation happens in the background. LinkedIn automation tools can help you with that too.
Benefit #4: Leverage Accurate Reports
Many of the LinkedIn automation tools, whatever purpose they serve, come with a built-in analytic pack that shows you the tangible results of your actions.
That’s a perfect way to get reliable data on your progress without spending time on manual report creation.
10 Best LinkedIn Automation Tools to Try NOW
In this section, you’ll find 10 LinkedIn automations tools that can make a world of a difference for you and your business.
“Social Media Reports: Reports for Instagram, Facebook, YouTube, LinkedIn, Google Analytics and Google Ads. Generate professional reports in just 3 seconds! Stop wasting time with manual tasks, increase your customer base, and improve the quality of your service.“
LinkedIn profile metrics (followers, impressions, reach and others)
LinkedIn adds metrics (clicks, cost, followers, impressions and others)
Evolution of clicks and impressions
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