👉 If you want to publish a guest post on Postfity.com blog, read this post carefully and follow the instructions you will find in it (I’m not gonna tell you where, so you have to actually read it carefully).
STEP 2: File Format and Writing – Google Docs
What is Postfity
Postfity.com is a social media scheduler designed especially for small business – to help them save time and 10x their social media output by planning posts into the future – for Facebook/ Instagram/ Twitter/ Linkedin. With our target audience (small businesses in mind), we made sure our tool is:
- incredibly easy to use – no learning curve, no need for demos or tutorials – your 5 year old (or your dog! 🐶) would figure it out in 5 minuets
- unbelievably affordable – 3 x cheaper than Hootsuite or Buffer
- is not ‘just’ a tool – but practically your social media assistant – it gives you suggestions what to post on each day of the week, suggest relevant hashtags, and even gives you ‘post ideas’ by industry – interesting articles from different categories (business, computers, education etc.) you can use as inspiration for your posts or share directly.
Over the 5 years Postfity has been on the market helping entrepreneurs 10x their social media marketing, we have received hundreds of guest post requests.
A lot of them have been great and have been published blog, giving value to our existing and potential users.
But a lot of them have not.
We have had major problems with:
- poor copy (mirage content; dumpster-diving content)
- blatantly promotional use of links in irrelevant places ( “Social media is fundamental in today’s society. People use it to connect and interact with family and friends, catch up on current trends and events, and entertain themselves. Students also use it to find reliable writing services they can rely on for their tasks such as CompanyXYZ.” )
- lack of images or poor quality of images (e.g. irrelevant stock photos)
- formatting and readability
- SEO optimisation
- file formats
So, in conclusion: we were getting a lot of polished unicorn poo:
We have been rejecting about 90% of guest post requests and at the same time spending way more time than necessary on editing, proofreading, formatting and communication with our guest post writers.
We finally decided – with 2020, this has to come to an end – and we are introducing a set of guest posting rules and conditions that have to be met for us to publish your guest post on our blog.
STEP 1: Pitch the topic of your Postfity Guest Post
The first step is to reach out to our marketing manager – Emilia – firstname.lastname@example.org – and tell her what you want to write about and why you want to write about it.
We will then:
A) Accept your topic
B) Reject your topic and ask you if you would like to cover a topic from our editorial list.
What topics can you propose?
At Postfity, we accept guest posts as long as they are:
- RELEVANT to our audiences’ pain points and interests (social media marketing)
- how to do social media marketing on Facebook/ Instagram/ Twitter/ Linkedin better – faster, cheaper, with better results (ROI, engagement, organic reach)
- post ideas – what to write for Facebook/ Instagram/ Twitter/ Linkedin – for different industry verticles
- best practices and examples of successful social media marketing on Facebook/ Instagram/ Twitter/ Linkedin
- how the different social media work – Facebook/ Instagram/ Twitter/ Linkedin
- case studies showing how someone succeeded using a particular social medium
- news – new features, changes in the use of the algorithm of Facebook/ Instagram/ Twitter/ Linkedin
- how to boost engagement of your audience on Facebook/ Instagram/ Twitter/ Linkedin
- ALIGNED with our editorial calendar – yes, we actually have a content strategy that we need to follow. So even if the topic you have suggested is relevant, it may be rejected because it’s been already covered before or does not fit into our current editorial plan and would be out of synch with what we want to achieve.
STEP 2: File Format and Writing
After your topic has been accepted, you will have to write your story in Google Docs. Add all the images and formatting.
Then, send your link to the (fully editable) doc to us via email.
STEP 3: Quality of your Postfity guest Post + Wordcount
Now – most importantly – the quality.
We want to make sure that our readers really get value from your guest post.
❌ We won’t accept guest posts that are:
❌ Not relevant to our audiences’ pain point – how to do social media marketing better, faster and get a higher ROI from it
❌ Generic and just skim the surface – so you don’t really learn anything new from them
❌ Not actionable – you can’t do anything specific with what you’ve read
❌ Plagiarised and not original – based on a few top-results from Google put together rather than your own expertise/ experience (read: dumpster-diving content – you just dug out someone else’s posts and regurgitated them).
❌ Boring and impersonal – if you’re speaking in general terms and your post has no personality – why are you writing it if you have nothing to say?
❌ Written in poor language – grammar and style
TASK 1: In your guest post pitch, tell me how your post will be relevant and provide value to our audience in 2-3 sentences.
✅ We are looking especially for:
✅ Real Case studies (e.g. interviews with people that have accomplished something you are describing, e.g. Hero Case Studies)
✅ Practical Content Based on your own experience
✅ Posts based on original data (you can find data in Google Dataset Search)
Word count of your Postfity guest Post
We don’t have a specific word count you must hit to get published on Postfity, but bear in mind your post needs to exhaust the topic, be in-depth and offer actionable advice.
2000+ words blog posts are most welcome.
STEP 4: SEO and Readability of your Postfity guest Post
Make sure you use the Story Chief SEO panel to optimise the text you write for the specific keyword from the post title we aim to rank the text for:
STEP 5: Keywords in your Postfity Guest Post
The topics you will be sent from our editorial calendar are based on our keyword research – what problems our potential users have and what they are most interested in.
For us to be able to reach our potential users with the information they are looking for, we need to use the keywords they are googling in the right proportion, and in the right places:
- Title (H1)
- Subtitles (H2s and H3s)
- In the text – several times (keyword density of 0.4-0.8%)
- In the Alt Texts of Images
KPI: We will only publish your guest post if both the SEO and Readability are in the 90s – as indicated by the green ‘traffic light’ on Story Chief.
STEP 6: Links in your Postfity Guest Post
We accept do-follow links in our guest posts – yeah, we want to give back in the backlink of course. But no, we don’t accept posts that are written solely for the sake of backlinks – when you clearly have nothing to say.
It really shows (e.g. when the backlink is placed in an unnatural place, in an obviously advertorial way):
- ( “Social media is fundamental in today’s society. People use it to connect and interact with family and friends, catch up on current trends and events, and entertain themselves. Students also use it to find reliable writing services they can rely on for their tasks such as CompanyXYZ.” )
So: we will accept your links if they are relevant, bring value to our readers, and they are a natural, integral part of the text.
STEP 7: Quality of images in your Postfity Guest Post
Look at the image above.
It’s a relevant screenshot showing the tool I’m writing about in this blog post.
Now look at this:
It’s a stock photo that has nothing to do with the point it’s (supposedly) illustrating.
So: if you want to get your guest post published on Postfity, make sure:
- You have an image illustrating each point (at least one per paragraph – 1 for each H2)
- The image is relevant to the point (preferably a screenshot, not a stock photo)
- You have added a relevant title and Alt Text describing the content of the image in Story Chief.
STEP 8: We reserve the right to edit and change your Postfity Guest Post
Finally – don’t be surprised if we edit, amend or expand upon your guest post – we are aiming to best-serve our audience, and anything that falls short of it simply won’t cut it ;)