What is the best hashtag strategy for Facebook? Even though Facebook is the most popular of social media and has had hashtags for a few years – the opinions are divided hashtags really ‘work’ on Facebook.
Using Hashtags on Facebook in the wrong way can backfire though. Even though there is no limit to the number of hashtags per post, having a lot of hashtags results in decreased organic reach.
Hence the best Facebook hashtag strategy should be:
- Limit the number of hashtags you us to 1-2 per post
- Use popular hashtags – you can use tools like Hashtagify.me
- Mark your regular posts with Hashtags e.g. #MondayMotivation #ThrowbackThursday #FunFriday
…and to make sure you use your Facebook hashtag strategy consistently – schedule your posts in advance ;)