Tag Archives - saas marketing

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How to use Facebook for B2B SaaS marketing?

Facebook has long been a staple in B2C consumer goods marketing (all these retargeting ads chasing you around once you’ve visited any e-commerce site?) – but a lot of SaaS businesses have shunned the biggest western social media platform altogether. After all, B2B SaaS business users and buyers hang out mostly on LinkedIn, right? Wrong….

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SaaS content marketing – 4 Best SaaS Content Marketing Tactics

You’ve heard it before: SaaS content marketing is fundamentally different to traditional marketing. As tricky as tailoring an effective SaaS content marketing strategy is, the success stories in the field are inspiring. Tricky due to the nature of the products sold by these companies. SaaS businesses offer solutions that are different than traditional products. Software…