Tag Archives - brand

Tone of voice – your brand’s personality

Did you ever think about your brand’s tone of voice?  And have you wondered how it turns people to your brand? What’s your voice? Ok, you definitely use a variety of channels, including social media, to communicate with your audience. But have you ever thought about how consistent this communication is? What makes people remember…

Do you need to use emoji?

Do you really have to use emoji in your brand’s communication? Emotions seem to be the clue in social media communication. Are they really necessary, when you represent your brand? Short history of emoji Emojis are based on the Japanese art of manga. Before emojis, there were emoticons to express person’s feelings or mood. They…