Some people claim that social media are not a good marketing channel for heavily B2B Companies – but Per of InLead – a Salesforce Partner company offering marketing and business solutions in Stravanger, Norway – has a different opinion. “An online presence on social media is a must these days” Even businesses offering B2B service…
Everybody knows what ‘social media’ is, but social media listening?! If you asked an average Joe to define social media, he would probably tell you: ‘a tool for communication‘. And yet – for many marketers, who claim to be ‘social media experts’ – that communication on social media is very one-sided. Namely: the companies speak, and…
If you feel like the people constantly don’t want to engage with your B2B social media content, then you’re on the right spot. I know that struggle and the pain that comes with it. I passed through it. Over the 7 years of experience in working with different B2B companies, I went through a lot…
You’ve heard it before: SaaS content marketing is fundamentally different to traditional marketing. As tricky as tailoring an effective SaaS content marketing strategy is, the success stories in the field are inspiring. Tricky due to the nature of the products sold by these companies. SaaS businesses offer solutions that are different than traditional products. Software…
