Probably everyone heard at least once in their lifetime about Instagram. This platform is expanding every day. Do you remember Facebook from around 2012? It didn’t have so many functions, wasn’t that business-oriented. Well, you can now observe the same change is going on with Instagram. You can see how much it has changed over the last two years when it was mainly about photos. Now, people are running businesses there, and Instagram is a kind of business card for them.
If that doesn’t convince you to pay more attention to that platform, then let’s talk about some statistics to give you the reason why you should focus on your Instagram account and develop it.
According to The Census Bureau (2021), the US population rises to 331 million. If you look at the chart below, you will see that Instagram’s audience size as of July 2021 in the United States reached 170 million. It means that more than half of the population uses Instagram.
Instagram started to expand its features and now you can not only post a photo or video, but you can also publish reels, make an IGTV video, go live, sell products, and direct your followers to your campaigns/shops/blogs, etc. But how can you do that?
More links on your Insta profile?
There is a section on your Instagram profile where you can add one link. Well, it might be enough for a personal account, but as an influencer or someone who’s running a business there, it’s definitely not enough. That’s why there are platforms that allow you to create a “landing page” for all of your external blogs, posts, campaigns, and others. In this article we compare two of them: MyList.bio and Linkin.bio. You can design your landing page, which is just a separate website with links chosen by you. So, in this way, you can direct your followers to much more recourses.
Linkin.bio by Later
On the Later, you can design your Linkin.bio landing page.
Source: Later, 2021
Thanks to this tool, you will be able to create a clickable version of your Instagram feed. You can also make clickable buttons, product tagging via Shopify, and add some highlighted content. You will also be able to analyse traffic there, thanks to Analytics.
MyList.bio by Postfity
With Postfity you can create as many MyList.bio accounts as you want to. It’s up to you what kind of visuals you choose – whether you need titles, normal or custom icons for your other socials.
Postfity is the newest and most innovative way to create your own personal landing website. With Postfity, you’re in control of everything from the visuals to the content, so you can create a bio that suits your needs and insta image!
MyList.bio additional function
Postfity’s feature allows you to switch between dark and light mode. Linkin.bio by Later, will always retain its general appearance.
If you’re still confused by what the MyList.bio actually is, and you don’t know how to use it, there are some tutorials on Postfity’s page that you can use. If you prefer to read, there is a written version in the knowledge base here.
There is also a video tutorial you can check out.
Which one to choose: MyList.bio vs linkin.bio?
If you choose Later and its linkin.bio, you will also be able to plan, schedule, and analyze your posts, depending on which plan you choose. Check their pricing and full offer here. However, Postfity with its MyList.bio offers you many other features. By choosing it, you will get access to many marketing services such as:
- Video and photo scheduling
- Post drafts
- Social media analytics
- Cover and group scheduling (only for Facebook)
- Ready to use graphics
- Built-in image editor
- Ideas and Social Tips Calendar with ready to use content
…and much more.