Category Archives - startup

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How to use Facebook for B2B SaaS marketing?

Facebook has long been a staple in B2C consumer goods marketing (all these retargeting ads chasing you around once you’ve visited any e-commerce site?) – but a lot of SaaS businesses have shunned the biggest western social media platform altogether. After all, B2B SaaS business users and buyers hang out mostly on LinkedIn, right? Wrong….