Category Archives - social media

Fb chat vs messenger - differences and similarities screenshot

Facebook chat vs Messenger 2021 – key differences and similarities. What you can and can’t do on desktop vs. mobile

Facebook allows its users to privately message each other through private messaging. This applies to both individual users and business to customer conversations. However, messaging on desktop takes place on Facebook chat while on mobile it takes place on a standalone Facebook application called Messenger. They are not the same thing – as an avid…

Automation Social Media

All You Need to Know About Social Media Automation

Despite the constant changes in algorithms, the shifts of audiences from one platform to another, the major updates in the way these platforms work, social media marketing is still very much alive. However, most of us are too busy managing other aspects of our businesses to be active on Facebook, Instagram, TikTok, Pinterest or some…

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27 Best Black Friday Deals 2020 for Your SaaS

If you’re looking for Black Friday (27 November 2020!) deals for tools to help you grow your SaaS business – we’ve picked the best ones for you with up to 60% discounts, for tools that are going to totally help you move your business to the next level: from social media marketing, through backlink building,…

Planning posts to different timezones

How to plan Social Media Posts to Different Timezones? Checking your audience country on Facebook, Twitter, LinkedIn and Instagram

Planning posts to different timezones is a must if you have a business located in one geographical area (e.g. Europe), while the majority of your social media audience and customers are based in completely different timezones. This can also happen when you have your headquarters in different countries – as one of our customers Alvanon,…

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How to use Facebook for B2B SaaS marketing?

Facebook has long been a staple in B2C consumer goods marketing (all these retargeting ads chasing you around once you’ve visited any e-commerce site?) – but a lot of SaaS businesses have shunned the biggest western social media platform altogether. After all, B2B SaaS business users and buyers hang out mostly on LinkedIn, right? Wrong….