Category Archives - saas

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How to use Facebook for B2B SaaS marketing?

Facebook has long been a staple in B2C consumer goods marketing (all these retargeting ads chasing you around once you’ve visited any e-commerce site?) – but a lot of SaaS businesses have shunned the biggest western social media platform altogether. After all, B2B SaaS business users and buyers hang out mostly on LinkedIn, right? Wrong….

The most interesting startups we found on Websummit 2019 – a goldmine of apps that will make your life easier

‘Glastonbury for Geeks’, ‘Olympics for Nerds’, or simply ‘the world’s largest tech conference’ – now that the dust after Websummit has settled, and the headaches after one-glass-of-Port-too-many are long gone, it’s time to look at the most interesting startups we have found on Websummit! Looking for some cheaper and better tools for your business? These…

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7 Trends in SaaS Social Media Marketing You Should Follow

Ever wondered how the world biggest SaaS B2B businesses are acting on their social media marketing plans? What are the most known SaaS businesses doing? Companies like Asana, Grammarly, Hubspot, Google, Facebook, Twitter, etc.? As a B2B business, in order to build an effective social media marketing plan, you should ask yourself a few fundamental…