Over the years, Instagram has become one of the biggest social media networks, making it a focal point for marketers around the world. Globally, more than 1 billion Instagram accounts are active every month, with more than 500 million users using Instagram Stories every day. The engagement rate of Instagram stands at 4.21%, which is…
Photo by Cristian Dina from Pexels Influencers and brands have always dreamt of producing in-depth video content for their fanbase. However, ridiculously short time-limits on Instagram posts and stories have come in the way time and again, because it really is hard to showcase your vision and talent within 15 seconds. Fortunately enough, Instagram introduced IGTV, which became a…
Have you ever seen screenshots of Tweets on Instagram and wonder how people can tweet to Instagram? Like the one from Gary Vee below: Source: Styled snapshots of Tweets on Instagram are nothing but nice graphics. But if you were to do them by hand – it would require quite some graphic design skills…this is…
Facebook users will be now able to use Instagram Chat via Messenger. This brings the two massive social media platforms owned by Facebook even closer together. When someone asked me for my Instagram 4 years ago and said ‘I will message you on Instagram’ I was bemused. Messaging on Instaram? Why?! But apparently, it’s a…
Twitter and Instagram are to be two vastly different social media – so, usually – they are not used to together. Instagram If you’re a largely visual, consumer (B2C) business especially in the beauty, fashion, lifestyle, nutrition etc. industry – you will be better off using Instagram. Instagram allows you to display the images of your…
With the growing popularity of Instagram, when over one billion people use the platform each month, it can be a good marketing tool to gain exposure for your local business. Instagram is one of the fastest-growing social media platforms with the most engaged user base. This means your local customers are more likely to be active on…
How to use Instagram vs Pinterest for business? What are the main differences between them? Which business goals are Instagram and Pinterest best for? And how to achieve them on each platform? Check out the no-bs guide below! The different purposes of different social media The different reasons why users and businesses use Instagram vs….
In the times of corona, a lot of businesses had to switch from selling in traditional stores to selling online. If you don’t feel ready for this – we get it. Some of you may feel daunted – because setting up an online store seems to be expensive and time-consuming. But we have good news…
Some business owners neglect using Instagram when marketing their businesses. They do this primarily because IG is a photo-sharing platform, and many entrepreneurs simply assume that if their business has nothing to do with pictures, then Instagram is a waste of time. This is a major mistake and one that will cost you more customers…
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