Instagram is a social media platform where people can share their photos, videos and add descriptions to them. It also uses hashtags, which allow you to easily browse materials on the subject of your choice. Its popularity is constantly rising. More and more companies expand their marketing strategy to Instagram accounts.
As a user, you can see content from the accounts you follow. You can follow both your friends (private profiles) and bloggers or brands (business profiles).
It is good to keep in mind that Instagram is a completely different platform from what we already know from Facebook or LinkedIn. Let’s take a look at who uses Instagram most.
Instagram has a different age and gender group percentage than Facebook. It is about a billion users from around the world. Of these, 58% of users are women. 34% of users are between 18 and 24 years old and 29% are between 25 and 34 years old. Of course, other age groups are also active.
Instagram marketing packages
You should remember that Instagram marketing is mostly based on visual content, and this is what attracts your potential customers. You will need to make sure your posts are added regularly with proper visual content such as photos and videos.
Good Instagram marketing packages should ensure that posts are well optimized, described with appropriate hashtags, consistent and attractive visually.
You can find the list of 5 companies that offer Instagram Marketing Packages below.
Best Instagram Marketing Packages #1 – Social Sidekick
Social Sidekick claims to be the company designed for your business in order to save you time and increase traffic to your site as well as engage with followers. They were established over 15 years ago and at the moment, they work with over 40 companies.
The Social Sidekick social media packages are designed for all businesses. Their services include:
- Unique posts
- Detailed monthly report
- Dedicated account manager
You can choose between 3 Instagram marketing packages, which are “the small package” for around 350 $ a month, “the medium package” for around 450$ a month, or “tailored package” which will be tailored to your budget. All prices do not include VAT.
Best Instagram Marketing Packages #2 – Lenstrapath
The Lenstrapath company has been conveying web development, design and digital marketing services since 2014. It is specialized in digital marketing services such as SEO, SEM, PPC and more. They claim that their mission is “to convey the best quality to our customer”.
- Specifically targeted content to reach the right audience on Instagram.
- Streamlined campaigns that fit your budget and still deliver great results.
- Making sure your brand is prominent and visible on Instagram.
- Regular reports on the success and performance of marketing campaigns.
Price varies from what plan you will choose. You have a choice between startup (129$ per month), business (199$ per month), enterprise (239$ per month) and premium package (329$ per month).
Best Instagram Marketing Packages #3 – Social Media
Social Media company, based in the UK, was founded in 2007 with a vision “to integrate search engine marketing & social media interaction”. Their team includes many experts who work to promote your services and products online.
- monthly report
- customer services
- guaranteed follower growth
- daily interaction
- dedicated account manager
The price depends on the plan of Instagram marketing packages you choose. You have a choice between Update My Feeds (390$ per month), Engage & Grow Followers (840$ per month), Increase Your Revenue (1530 $ per month), Bespoke plan, which is tailored to your needs and budget.
Best Instagram Marketing Packages #4 – Web FX
Web FX company was established in 1995. They state their mission as “to provide industry-leading digital marketing services to businesses around the globe”. The company is passionate about helping businesses reach their goals. They offer many services; however, we are going to focus on Social Media Marketing & Management Services.
- Social Media Competitive Analysis
- Social Media Marketing Strategy
- Network Setup & Optimization
- Standard Monthly Reporting and Analysis
- Access to WebFX social media contest tools
- Up to 1 personal social media consultation per month
- Monitoring of Boosted Post Comments
Price varies depending on how many social networks you want to manage with Web FX. If it is just one – Instagram, then pricing (monthly) is as shown below:
- Monitoring of boosted posts’ comments – $175
- Weekly call or campaign status update (optional) – $450
- Ongoing monthly campaign investment, with standard reporting and consultation – $1,450
- Required boosted posts ad expenditure, with standard reporting and consultation – $100-200
Best Instagram Marketing Packages #5 – Studio 36 Digital
Studio 36 Digital is a company based in the UK. The company was established in 2014. They are specializing in SEO and offer more services in Website Design, PPC Marketing and Social Media Management. They state that they “love working with businesses to increase their presence online”.
- Posts written & designed by them
- Interaction & responses to comments
- Enquiries recorded and emailed to you
- Monthly statistics
- Support, 7 days a week
The pricing of social media packages depends on the plan you choose. Even with the cheapest one the company offers 2 social media channels. For Social Media Package 1 you will have to pay 125$ a month + VAT, then Social Media Package 2 is 210$ a month + VAT and the last one Social Media Package 3 is 323$ a month + VAT.
Alternative Tool: Postfity – Your Go-to Social Media Management Tool
Postfity, launched in 2014 is a great, functional platform, where you can schedule your social media posts, but also – you will get access to many marketing services such as video scheduling, post drafts, tracking, social media analytics, cover and group scheduling (only for Facebook), graphics, post ideas and much more. It is the perfect tool you need for managing your Instagram account.
We offer our services on the most popular platforms such as Instagram, Twitter, Facebook, LinkedIn, Vkontakte – the ‘Russian Facebook’. We have over 150,000 users happy with our services.
Instagram Post Scheduler
By using our calendar, you can easily manage and schedule your posts – images and videos- to multiple Instagram accounts. You can schedule up to 10,000 pending posts and manage your Instagram account by your team with different approval levels.
Postfity’s built-in graphics editor lets you create beautiful graphic designs for your social media posts from stock photos and templates. Moreover, you can edit your photos via retouch or resize and add artistic effects or filters. These features are available in your scheduler without any context-switching!
In addition, there is a post multiply option, whereby you can create multiple copies of a scheduled post. For instance, if your store has a sale that will go on for a week, you can use the multiply option instead of planning each post separately. This makes post-management a lot easier.
Here at Postfity, we believe teamwork is dreamwork.
Thus, we introduced post drafts to let you save posts for later use or to use the post drafts as templates. It will allow you to collaborate with your colleagues, clients, and employees more effectively in terms of post creation and approval.
You can even create post drafts for yourself, for instance, when you have a great post idea but do not have the correct image to schedule it now. Other services include post previews and post reuse.
You can use chrome extensions to plan and schedule posts conveniently and quickly with a link to the website you are currently viewing. You can also apply mentions and emoticons in your Facebook posts.
Postfity has a built-in feature that automates the image watermarking process for you. So, you can easily apply watermarks to protect your images. What’s more, is that you can shorten your links automatically to save space for the rest of the content and keep the links cleaner.
Bulk upload via CSV lets you import posts from a previously prepared file. Furthermore, timepoints will let you add posts to the queue. Once you define your scheduled times, you will automatically get the right time for you after using the “Add to queue” option.
You can track the clicks on your post links using external tools such as Google Analytics using the UTM codes feature. For example, you can tag advertisement banners to check their effectiveness and carry out a post-analysis optimization or removal of ones that do not work. We have advanced analytics that you can use to analyze your social media activities and produce an unlimited number of charts.
Our new tool is available now!
Our new MyList.bio tool can help you with directing your followers to the one link where all of your social media and promotions will be clearly visible. This tool is especially useful on Instagram as it does not allow you to put any links in your posts or more than one link into your bio. We have made a tutorial about MyList.bio, so you can check it out here.
You can try Postfity for 30 days completely free of charge. To read more about it, simply click here to see our pricing.
Why choose Postfity over others for your Instagram marketing?
We have collected reviews from our customers and converted them into short text so that you can read them easily:
- Intuitive, easy to use interface;
- good price for similar services;
- posting every day without additional costs;
- publishing posts to different accounts at once;
- inspirations available at the end of your fingertips;
- easy to use and read statistics;
- planning posts in advance;
- repost/reuse options availability;
Bonus Tips: Making The Most Out Of Your Instagram Posts
We have prepared some tips, which can help you with developing your account on Instagram.
#1 Be consistent with your posts.
Followers like to be updated with your life all the time, so do not take long breaks from Instagram. The best thing is just planning your posts in advance.
UR N#2 Use appropriate hashtags.
Many people are scared of hashtags somehow; however, it is a great tool and chance to get to new people and gain some more followers as well as potential customers.
#3 Edit your photos.
Instagram has its own filters, but they can be not enough to attract people. Try to go further and use some stickers, text and filters at the same time, so you can build engagement.
#4 Use analytics.
Analyze your profile and your account views. Try to adjust content to the most popular ones on your profile.
Hopefully, this article helped you and now you will be able to choose the best possible option for you!