Author Archives - Emilia

9 ways to boost organic reach on Facebook

Changes in Facebook algorithms have slashed Facebook organic reach for brands and businesses. Even business pages with tens of thousands of followers have seen their organic reach plummet. Their posts seem to be much less visible in newsfeed than before. Instead, we see more posts from our friends and family, and posts from groups. A…

Facebook video marketing strategy

How to create a Facebook Video Marketing Strategy?

You may be asking yourself: why should you come up with a Facebook video marketing strategy? Well, Marketing Live Week 2019 Conference in London left us with no doubt – video is the best medium for social media marketing in 2019. The organic reach and engagement stats point to that too:   Facebook video marketing…

How to Use Social Media to Capture and Qualify New Leads

66% of marketers see an increase in social media leads from spending just six hours a week online. And it makes sense. More people than ever use social media to fuel their purchasing decisions, with many preferring screen-to-screen communication than in-person sales tactics. In fact, https://business.linkedin.com/sales-solutions/social-selling/what-is-social-selling. If you’re not tapping into this, you could be…