Author Archives - Emilia

Content gap on social media postfity

5 Ways To Identify Content Gaps On Social Media

Amongst the many sources of consumer information that have appeared in the last few years, social media is considered to be the top one. Data and oil share an interesting parallel – in the sense that both represent valuable resources that need to be ‘mined.’ Social media data represents a large proportion of the resource…

Monika Czaplicka Postfity User Stories

User Stories: On crises, trolls and keeping social media social – how a best-selling author and social media agency owner Monika Czaplicka uses Postfity to grow her business

CEO of Wobuzz social media agency is a sociologist, social media expert, activist, speaker, businesswoman and a best-selling author. She became a key opinion leader on social media crises after her first book ‘Managing Crises in Social Media’ sold out soon after publication. We talk managing brand image on social media, keeping social media social…

B2B SaaS marketing Postfity

SaaS content marketing – 4 Best SaaS Content Marketing Tactics

You’ve heard it before: SaaS content marketing is fundamentally different to traditional marketing. As tricky as tailoring an effective SaaS content marketing strategy is, the success stories in the field are inspiring. Tricky due to the nature of the products sold by these companies. SaaS businesses offer solutions that are different than traditional products. Software…

The Best Business Hashtags in 2019

How many times have you thrown a few hashtags on your Instagram post because you had no idea what to put on there? And it barely moved the needle with your engagement, followers and you sit there perplexed about the whole hashtag thing? It works for other people, why can’t it work for me? I…

could we feature you on our blog postfity.com?

Could we feature you in an article on our blog?

Advice is best when it comes out of the mouth of someone who achieved success. We all want to learn from the best – someone who walked the walk, and can share real-life experience, best practices and tips from the trenches. That’s why case studies are so popular – they show the real steps someone…